BIG IDEAS NEED BIG SPACES Source: Diesel Wall art contest (2008)
GUERRILLA MARKETING … is a form of marketing which involves unusual approaches to engage audiences and intends to get maximum results from minimal resources with an effort to engage customers Source: Jay Conrad Levinson (1984) 02/07/2013 Guerrilla Marketing
Agenda 1 Key Elements 2 Objectives 3 Mistakes 4 Practical Example
Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Drastic 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Humorous 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Potentially Interactive 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Potentially Interactive Key Elements Humorous Drastic Potentially Interactive Guerrilla Marketing Unconventional Unexpected 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Unconventional 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Anatomy of Guerrilla Marketing Provoke with your concept Brainstorm about your Uniqueness Financial muscle for low-cost advertising Generate buzz (word of mouth) Execute brilliantly and consequently turn viral Touch their hearts that leads to Engagement 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Advantages and Disadvantages of Guerilla Marketing Pros Cons Cost effective Tactic for small businesses Increases Brand Awareness and Consumer Recall Involves Networking Difficult to measure Time-consuming Risky Legal grey area 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Negative Example “Boston bomb scare” 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Negative Example “You suck Sarah Marshall” 02/07/2013 Guerrilla Marketing Key Elements Objectives Mistakes Practical Example
Guerrilla Marketing is an effective and Summary Guerrilla Marketing is an effective and cheap method to reach and affect customers 02/07/2013 Guerrilla Marketing
Big Space for big Guerrilla Marketing Ideas for EF Key Elements Objectives Mistakes Practical Example
Proposal from ABC Marketing Consulting Corp. Find your Adventure abroad Key Elements Objectives Mistakes Practical Example