Everything Old is New Again PRINCIPLES OF NEW MEDIA.

Slides:



Advertisements
Similar presentations
Structured Design The Structured Design Approach (also called Layered Approach) focuses on the conceptual and physical level. As discussed earlier: Conceptual.
Advertisements

Q4 - HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
Introduction to Multimedia. What Is Multimedia The combined use of several media, such as movies, slides, music, and lighting, especially for the purpose.
CAHE Technology Help Desk ● (505) ● Week 4:  Microsoft PowerPoint (Part 2)
The Medium is the Message THE INTERFACE. TWO AESTHETICS OF THE FUTURE NOW Blade Runner Mac GUI circa 1984.
Module 2: Assessment in Creative Arts © 2006 Curriculum K-12 Directorate, NSW Department of Education and Training.
Careers in Digital Media and My Future! Created by: Aracely Zamudio Instructor: Natalia Fofanova University of Houston Photo credit to Gezelle.
Metaphors of the metasphere Paris Utrecht Mini Symposium 'Meta' Paris 19 May 2006 Marianne van den Boomen.
Technological Convergence for Institutions & Audiences
SM2215 Fundamentals of New Media and Interactivity Mark Green School of Creative Media.
Digital Still Images ETT June Multimedia Assets Still Images Audio Video.
COMP 4—Power Tools for the Mind 1 Power Tools Word Processing What we’ll cover for this lecture topic: –Types and Examples of Application software –Creating.
INTRO TO THE CLASS Arts, Audio and Video Technology and Communications.
ISIC Rev.4 draft, Section K “Information and communication” United Nations Statistics Division WS-ECE 09/04.
Computer and Internet Basics.
NEW MEDIA & CINEMA BY: MINNA YUNG SHAN PENG INFO 303 New Media Theory.
Jon Chippindall Class Teacher and Computing Leader Crumpsall Lane Primary CAS Master Teacher
What is Multimedia? Multimedia is a combination of text, art, sound, animation, and video. It is delivered to the user by electronic or digitally manipulated.
Microsoft Office 2007 – Illustrated Introductory, Windows Vista Edition Understanding Essential Computer Concepts.
Teaching and Learning with Technology Click to edit Master title style  Allyn and Bacon 2002 Teaching and Learning with Technology Click to edit Master.
 Will help you: Use the tools of historical research and inquiry Develop organizational skills Improve your writing Learn to think critically Integrate.
Unit 1, Lesson 2 Introduction to Digital Video & Digital Media AOIT Digital Video and Digital Media.
Intro to Social Commentary Final Project Tips for getting you off to a strong start.
Communication Technology Week 2 Development of the “New Media” “New Media”
ENG 171 Department of Multimedia and Graphic Arts
Thinking inside the box: transforming text into digital video.
 Refers to sampling the gray/color level in the picture at MXN (M number of rows and N number of columns )array of points.  Once points are sampled,
Introduction to Interactive Media The Interactive Media Development Process.
Meta-Knowledge Computer-age study skill or What kids need to know to be effective students Graham Seibert Copyright 2006.
NEW MEDIA. Traditional media Image, sculpture, architecture Painting, drawing Carving, molding, fabricating Planning and building Live performance Music,
Chapter 3 Multimedia Skills
Computing Fundamentals Module Lesson 19 — Using Technology to Solve Problems Computer Literacy BASICS.
Computational Thinking Digital Humanities.  Paper presents and intertwined discussion of two themes The evolution of the digital humanities and what.
International Baccalaureate Film Studies “Cinema is the most beautiful fraud in the world.” – Jean-Luc Godard.
The Beauty and Joy of Computing Lecture #3 : Creativity & Abstraction UC Berkeley EECS Lecturer Gerald Friedland.
File Structures Foundations of Computer Science  Cengage Learning.
Introduction to Interactive Media 03: The Nature of Digital Media.
Part III. Housekeeping... Password for E-RES: dynamic Begin by visiting:
Nguyen Thi Le Xuan Newspapers Television Radio.
CCT 300: Critical Analysis of Media Class 2: Media Analysis.
Technology in the Classroom Continue. So what is technology in the classroom? Click on a picture! END.
1 Lecture 6: Miracle Workers Professor Victoria Meng What tasks can/should media machines do?
NEW MEDIA An Introduction. TRADITIONAL MEDIA Image, sculpture, architecture  Painting, drawing  Carving, molding, fabricating  Planning and building.
COM 215 Media History.  Defining New Media  Affordances and Uses of New Media  Media Convergence  Break  Defining Culture OUTLINE.
What is NEW MEDIA the use of computer for distribution and exhibition rather than production. The Internet Websites Computer Multimedia Computer Games.
The Digital Revolution Changing information. What is Digital?  Discrete values used for  Input  Processing  Transmission  Storage  Display  Derived.
Chapter 1 Background 1. In this lecture, you will find answers to these questions Computers store and transmit information using digital data. What exactly.
Digital Art: Theory and Practice Christian Nold 2005.
Processing Hardware, Software. Hardware Hardware Processing is performed by a computer ’ s central processing unit and is measured by the clock speed.
Brought to you by, Andrew Roper.  As told by the name, the job entails planning and creating a design to promote things such as  Logos  Backgrounds.
The Audio Visual Production Process
Evaluation Question 4? HOW DID YOU USE MEDIA TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES?
SCRATCH ScratchScratch is a programming language that makes it easy to create your own interactive stories, animations, games, music, and art -- and share.
 The same story, information, etc can be represented in different media  Text, images, sound, moving pictures  All media can be represented digitally.
ICT in the Foundation Stage © Crown Copyright 2004.
Printing & Imaging Technology 10-up Business Card Layout 1Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content.
Application software Word processing 1. Application software  Some types:  Document production:  Word-processing, desktop publishing, web page authoring.
Audio/Visual Technology, & Communications Cluster
What’s an Identity Collage?
Principles of New Media
Unit 1, Lesson 2 Introduction to Digital Media
Welcome Multimedia Year 10
New Media Technologies
Inputting Data In Other Ways
New media 8/26/15.
Course Overview and Introduction
What media forms have you experienced today?
TECHNOLOGICAL CONVERGENCE for Institutions & Audiences
Assessment Objectives...
Presentation transcript:

Everything Old is New Again PRINCIPLES OF NEW MEDIA

 We lack a quality record of the wide-spreading changes to culture brought on by the early days of cinema.  We’re in an even more drastic cultural shift with new media/computers and we’re also failing to document those changes.  To use my metaphor: we’ve switched to a crayon culture in the past 30 years and we’re not stopping to notice how this changes everything. BOOK’S CENTRAL PREMISE

THE PRINTING PRESS Affected: The distribution of media Preservation of knowledge Literacy rates

THE CAMERA Affected: The still image The integration of image with text

DIGITALITY Affected: Acquisition Manipulation Storage Distribution Text Still Images Moving Images Sound Spatial Construction

#1 NUMERICAL REPRESENTATION Any New Media object is composed of code that is numerical and algorithmic in nature. Media becomes programmable and subject to evolution/change You can’t change a printed book. You can’t change a painting. You can’t change analog photography. You can’t change a sculpture.... OK, you could write in the margins, vandalize the painting, or break the sculpture, but you get the point.

MEDIA FORMS REFLECT CULTURAL VALUES OF THE TIME THEY DEVELOPED Standardization of Parts Production Process as Simple, Repetitive, Sequential Steps Modern Media follows this same factory logic: Division of labor to produce (Hollywood films) Typesetting machines Cinema: size, ratio, contrast Television: genre and formatting

 “[New] media elements... Are represented as collections of discrete samples (pixels, polygons, characters, scripts). These elements are assembled into larger-scale objects but continue to remain their separate identities.”  “Because all elements are stored independently, they can be modified at any time.”  (Manovich 30) #2: MODULARITY

WEBSITES

MUSIC

IMAGES & FILM

 “The numerical coding of media (principle 1) and the modular structure of media object (principle 2) allow for the automation of many operations involved in media creation, manipulation, and access. This human intentionality can be removed from the creative process, at least in part.”  (Manovich 32) #3 AUTOMATION

 I may have typed this here and changed the font size, but the aesthetics and layout of the slide were a pre-programmed selection. TEMPLATES

FILTERS Original Photo and Same Photo with Photoshop “Plastic Wrap” Filter. Time to Accomplish: 2 seconds

AFTER & BEFORE PHOTOSHOP

VIDEO GAMES

 34 Gigapixel image of Tokoyo 34 Gigapixel image of Tokoyo ART & ARTISTS

 34 Gigapixel image of Tokoyo 34 Gigapixel image of Tokoyo  Can we consider what these people are doing to be “art?”  Are they “artists?” ART & ARTISTS

PHOTO MANIPULATION

 Evolution of Beauty Evolution of Beauty  What are some of the cultural ramifications/changes of a hyper- remediated world? BEAUTY

WEB TEMPLATES Why Are You Here? There’s a million templates out there.

 “A new media object is not something fixed once and for all, but something that can exist in different, potentially infinite versions.”  “With old media... Numerous copies could be run from a master, and, in perfect correspondence with the logic of an industrial society, they were all identical.”  (Manovich 36)  “Changes in media technologies are correlated with social change. If the logic of old media corresponded to the logic of industrial mass society, the logic of new media fits the logic of postindustrial society, which values individuality over conformity”  (Manovich 41) #4 VARIABILITY

ANDY WARHOL

WEBSITES “Light” Version “Heavy” Version

SOFTWARE Microsoft Word with all menus visible.

HYPERLINKING When hyperlinks are offered, the decision of whether or not to follow them creates a different version of the document for every reader.

THEORY OF PROTOTYPES Star Wars is prototype for infinite versions and references.

 “ Cultural categories and concepts are substituted, on the level of meaning and/or language, by new ones that derive from the computer’s ontology, epistemology, and pragmatics. New media thus acts as a forerunner of this more general process of cultural reconceptualization.”  (Manovich 47)  In English: old media and new media affect each other back and forth. Computers make us look at old cultural forms and habits differently, while old cultural forms and habits find their way into computer culture. #5 TRANSCODING

OLD TO NEW: INTERFACE

OLD TO NEW: CONTROL

 “Just Google it.”  “I can’t process this.”  Text speak (LOL, BRB, TMI)  “I need some down time.”  “I’m an excellent multitasker.”  “Going camping. I need to unplug.”  “That girl is nothing but eye candy.”  “That’s not for me; I’m gonna opt-out.”  “That pic is obviously Photoshopped.” NEW TO OLD: DAILY LINGO

NEW TO OLD: CATEGORIZATION OF ENTERTAINMENT

 Identify and note the significance of a few more examples of modularity than I discussed here. More interestingly, note some examples of the value of modularity playing out in the non-digital.  Think, the rise of IKEA and modular living design versus an old skool focus on sets and matching pieces  Identify and note the significance of a few more examples of variability than I discussed here. More interestingly, note some examples of the value of variability playing out in the non-digital.  Think, (from what the kids tell me) less emphasis on a set sub-group or style (goth, punk, grunge, jock, etc.) and increased acceptance of playing with varying identity roles HAPPY BLOG GROUPS TALK TO EACH OTHER F2F