Latest movements in the East European markets What does the future hold?
Promedia 11 years on the market, publisher of 8 trade magazines Tekstylia w domu ( Textiles for home)
advertising and PR agency national sponsor of the Global Innovator Award (GIA) seminars, trainings, conferences trade missions business start-up in Poland
Let’s go to visit Europe together
Why the Middle and East European markets?
There are about 200 mln consumers in East European (Non EU ) countries
There are more than 100 mln consumers in Middle and East European ( EU ) countries 38,1 21,5 10,310,1 7,65,4 3,4 2,3 2 1, Population (in millions) POLROMCZEHUNBGRSVKLTULVASVNEST
(not) long time ago… it was as a nice dream
Wages and social benefits were growing. The consumers had more money to buy your products Green – an average salary Blue – an avarage retirement and disability pension
Number of unemployed and unemployment rate was every year smaller
Retail market was growing
But, one day…
less motivation for shopping
Where is our money now?
Where I don’t risk to much?
The only one coutry with positive GDP is Poland
Start in Poland
We like home textiles from India
IMPORTS BY COUNTRIES IN 2008 (cont.) Carpets and textile floor coverings
IMPORT BY COUNTRIES IN 2008 (cont.) Bed linen, table linen, toilet linen and kitchen linen
Curtains, drapes and other furnishing articles IMPORTS BY COUNTRIES IN 2008 (cont.)
Blankets and travelling rugs
TOTAL IMPORTS AND EXPORTS (in thous. USD) CommoditiesImportsExports Carpets and textile floor coverings Bed linen, table linen, toilet linen and kitchen linen Curtains, drapes and other furnishing articles Blankets and travelling rugs
Modern retail is growing
Retail space in shopping malls in Poland (m²)
The rental prices are O.K.
Hotels, restaurants and hospitals
Euro 2012
Sales on-line is growing PMR Publications
We go back to nature, old cutoms and traditions
More often we buy concepts, sets instead of single products
Ethical and „green” products are trendy
We have a new baby boom
Number of people over 65 years old increases
Create new products, show how to use them
Remember, how important is your target
Our consumers love brand products
If two persons do the same, is the result the same?
You don’t have to be as the others
Design becomes more important
Not only the product …
We are more busy, have less time much more work…
Better logistic is a key to success
Which angel is more interesting ?
And now…? Which one do you see first ?
Be diferent, be original
The opinion of the customers is: it is too much advertising in… 1.TV, 2.Mailing, 3.Radio, 4.Newspapers, 5.Billboards 6.Magazines, 7.POS, 8.Transport, 9.Internet
Public Relations is more popular
Outsourcing is very often the best solution
Personal contact is the king
The fairs are still important Home Decor
Be open
Be creative and different
Use emotions for the first positive impression
Prepare information for the press
And don’t forget… your staff is most important
Why our customers go to other suppliers ? Iothers Look for alternative offer Not special reason Unhappy because of our product Unhappy because of our service Move to another place 1% 3% 5% 9% 14% 68%
Be active, attack
Be a winner! Yes, you can
Yes, we can
This is the end of my presentation and (I hope) the start of our cooperation !
PROMEDIA JERZY OSIKA Thank you for your attention Your partner in Poland
See you in the lunch time