Diesel Engine Market Segments Transportation –Auto –Light truck –Bus –Med/Heavy truck Local delivery Long haul CommercialRVService –Utilities –Fire –Garbage Off-Road –Construction –Mining –Drilling –Forestry –Agriculture –Material handling Stationary Stationary –Gen-sets –Irrigation –Back-up –Well pumps –PTO Locomotive Locomotive – 2 stroke – 4 stroke Military Military –Tactical –Support Marine Marine –Work boats TugsBargesFishingpilot –Pleasure boats –Ferries –Dredges –Racing Aplications

Diesel Market Situation Why is penetration increasing? Why is penetration increasing? Technology to control and reduce emissions improving Most reliable Most reliable Most fuel efficient Most fuel efficient Best power to size ratio Best power to size ratio Lowest cost to operate Lowest cost to operate Long operating life compared to SI Long operating life compared to SI Why Global pressure on emissions? Why Global pressure on emissions? Health experts have concluded that diesel emissions adversely affect our health Asthma Asthma Bronchitis Bronchitis Emphysema Emphysema Cancer ? Cancer ? Emissions add to acid rain, ozone, and reduced visibility Emissions add to acid rain, ozone, and reduced visibility Federal legislation passed to lower diesel emissions – 2004, 2007, & 2010 Federal legislation passed to lower diesel emissions – 2004, 2007, & 2010 Particulate matter (PM) and oxides of nitrogen (NOx) specifically targeted Particulate matter (PM) and oxides of nitrogen (NOx) specifically targeted

Market Situation Oxides of nitrogen react with volatile organic compounds (VOCs) in the presence of sunlight to form ozone Oxides of nitrogen react with volatile organic compounds (VOCs) in the presence of sunlight to form ozone Ozone is a corrosive gas that effects respiratory problems Children and elderly are particularly susceptible Children and elderly are particularly susceptible “Why is NOx a critical issue” “Why is NOx a critical issue” NOx Sources Source: DieselNet.com Fuel combustion Utilities26% Fuel combustion Utilities26% Industrial 14% Industrial 14% Other 5% Other 5% Mobile Diesel26% Mobile Diesel26% Mobile non-diesel23% Mobile non-diesel23% Other diesel 6% Other diesel 6% 55% from Diesel Engines

Selling Process Advantages Reduces emissions Reduces emissions Fuel savings Fuel savings Erodes pre-existing carbon deposits Erodes pre-existing carbon deposits Lowers soot in oil Lowers soot in oil Reduces wear netting longer engine life Reduces wear netting longer engine life Avoid pollution fines Avoid pollution fines Lower exhaust temperatures Lower exhaust temperatures Reduction in torsional vibration Reduction in torsional vibration ETI Claimed Benefits Reduces harmful exhaust emissions and particulates: Carbon Monoxide Nitrogen Oxides Hydrocarbons Opacity levels Emissions credits Fuel savings Increases horsepower and response Major reductions of carbon buildup Reduces engine wear – extending component life Extends oil life and reduces consumption Helps reduce engine down time Reduces torsional vibration for smoother running Lower exhaust temperatures

ETI Sales Strategy Promote regulatory certifications Promote regulatory certifications CARB CARB MSHA MSHA ETV ETV SAE SAE Attend & exhibit at industry trade shows Attend & exhibit at industry trade shows Leverage advertising in industry specific trade publications Leverage advertising in industry specific trade publications –Equipment World –Diesel Progress –Equipment Today Testimonials & Press Releases Testimonials & Press Releases Training & Support Training & Support III. Marketing Support Agenda Customer service Customer service Sales tools Sales tools Literature Literature Presentation notebook Presentation notebook PR releases PR releases Industry involvement Industry involvement Trade Shows Trade Shows Data Collection Methods Data Collection Methods

Customer Service The one stop shop The one stop shop – Sales Orders – Order management – Sales Tools support – Return Materials Authorization (RMA) – Coordinate Projects (Retrofits) – Field Suggestions & Questions – Updates Testimonials Letter Format –One page –Company letterhead –Type of equipment –Operation parameters –Baseline and Results –Distributor recognition –Contact information –Signed –PDF protected

Demonstration Summaries Format –One page –Customer info –Distributor recognition –Baseline/Results –Photos –PDF on web –Non PDF for Distributor info Goals –User friendly –Informative –Generate leads –Quality –Distributor Locator –Shorten sales cycle –Online tools for Dist –Constantly updated –Notifications when updated

Targeted Segments Heavy equipment Heavy equipment Construction Construction Dredges Dredges Forestry ForestryDrilling Gen-sets Gen-sets Mining Mining Underground Underground Quarry/Open pit Quarry/Open pit Marine Marine Transportation Transportation Buses Buses Refuse haulers Refuse haulers Data Collection Baseline critical information Baseline critical information 1. Oil analysis history 2. Opacity 3. Fuel consumption 4. 5 gas – CO, NOx, CO2, HC, & O2 5. Production cycle times 6. Maintenance cycles

Oil Analysis 5-Gas Analyzer Kit

Opacity Testing Opacity measurement Opacity measurement “A Revolution in Combustion Technology”