Money Mailer & Welcome Wagon® Over 100 Years of Combined Direct Marketing Experience Targeting the New and Affluent Homeowner

Welcome Wagon® Snapshot  Trusted and recognized by consumers  Mailed to new homeowners with unique attributes – Hyper Spend: Spends more within 6 months of move than established residents will spend in two years – New Loyalties: New relationships are established with local businesses  Connects millions of new homeowners with local businesses  Mailed offers and community information to new homeowners  Selected new homeowners from County Deed filings – Average 65 movers per month in each book – Atlanta 71 booksCharlotte 22 books  Creditworthy consumers  History of success since 1928  Advertiser exclusivity in business categories  Advertising offer delivered to the highest Lifetime Value Consumer 2 Source: Epsilon, Master Files, Mover Benchmark

Mail Is A Key Source Helping New Homeowners Find Businesses in Their New Communities 3 Source: Epsilon  Mail at 55% is the number one source New Homeowners utilize to find new businesses, followed by 39% Ads in Local Newspapers, and 23%  Additionally, new homeowners discover local businesses from people in their new community, friends & family, realtor, internet, and magazines

Homeowners “The Best of the Movers”  More than 4 million Americans buy homes each year – Searching for new local businesses to replace severed relationships – Spends more within 6 months of move than established residents will spend in two years  New Homeowners – Hyper spend: on specific purchase needs – New loyalties created: retail and local businesses – Open to direct mail – Above-average income – Ideal prospect – Highly responsive  Lifetime Value is highest with the New Homeowner – Creditworthy: Very recent and exhaustive credit screening – Customer for the next 5-7 years (average length of homeownership) – Out spends the average consumer – Shows loyalty to businesses who first reach out to them – New homeowner’s develop lasting relationships with first business visited over 85% of the time 4 Source: Epsilon, Master Files, Mover Benchmark

The Products: Gift Book Welcome Wagon® Gift Book – What we are known for!  Mailed daily  New homeowners selected from County Deed filings  All materials are personalized to the new homeowner vs. occupant  Keeping your message/offer in the home so that it is seen repeatedly  2-page Exclusive Display Ad and Listing on the Index  Advertiser’s invitation to the new homeowner  Address book and personal resources  Cobranding with the trusted name of Welcome Wagon®  Exclusivity options in the business categories 5 Envelope Gift Book Gift Book Open

The Products: Especially for You Especially For You – A set of gift certificates  Sent 90 days after the Gift Book is mailed*  An additional reminder for the Advertiser’s business once the families have settled in 6 * New advertisers will appear first month in existing EFY Books EFY Book – Tabbed on 3 Sides EFY Book Open

The Products: Website & App WelcomeWagon.com  Advertiser’s color logo and printable special offers are featured online to encourage repeat visits  Link to the Advertiser’s website  Map to the Advertiser’s location is especially important for new movers to the community! Mobile App  Business listing and offer  Direct Link To client website  One-Touch call feature  Map and directions  New Homeowner On-The-Go Access  Limited to single offer redemption 7

Exclusivity by Category  Exclusivity is a premier advertiser benefit  Exclusivity locks out your competition  Categories are compliant with Standard Industrial Classification (SIC) Codes  Two Nonexclusive categories – Restaurants – Entertainment 8

Source: 2013 DMA, Mover Benchmark Invest 1/3 the Lifetime Value of a New Homeowner to Acquire $150/book per month-Annual Commitment Best offer available to convert this consumer Low volume only 3-4% of market will receive offer Premium consumer Average length of homeownership 5-7 yrs. 9 Market to new homeowners for their Lifetime Value

Summary  A consumer move is a trigger event – Hyper spending – New loyalties  New homeowners represent “The Best of the Movers”  Acquire New Homeowners for their Lifetime Value – Premium consumer – Live in new home for six years  New homeowners are “Key Targets” for local advertisers  Spending and loyalties continue to develop over time  Getting to a new homeowner first is an advantage  Direct mail will influence spending and retail loyalty Next Steps  Determine Book(s) for marketing area  Identify Category for Exclusivity  Place order with billing option – Auto Charge Credit/Debit/ACH – Check  Provide artwork and Logo  Develop best offer available 10

Appendix

Top 30 Categories & Offers 12

Top 30 Categories & Offers (continued) 13

Top 30 Categories & Offers (continued) 14

Sample Offers 15 Poor OfferStrong Offer

Sample Offers 16 Poor Offer Strong Offer

Sample Offers 17 Poor Offer Strong Offer

Sample Offers 18 Strong Offer Poor Offer

Specifications 19 Invitation Front and Back utilized for Especially For You 90-day follow-up Mailing

20 Source: Mover Benchmark, DMA Acquire a New Homeowner at 1/3 the Lifetime Program investment is less than 1/3 lifetime value to acquire Get the best offer available! Pizza, give a free premium pizza Bakery, give away a $50 gift certificate