Olive Oil Category Analysis Maria Bueno Lily Jin.

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Presentation transcript:

Olive Oil Category Analysis Maria Bueno Lily Jin

Slide A A.C. Nielsen Product Snapshot

Slide B Demographics of the Brands

Slide C Assigning a Role to the Category

Slide D StoreLocationSKUsUnique SKUsAuditor Sam’s ClubBentonville5636Lily Walmart Supercenter Joyce Boulevard Lily Target Store Joyce Boulevard 8440Lily Walmart Neighborhood Wedington9246Lily Harps Garland Avenue 7645Lily Walmart Supercenter MLK324130Maria WalgreenCollege Avenue11Maria AldiMLK77Maria Ozark Natural Foods College Avenue157110Maria Dollar DazeWedigngton33Maria Complete Audit Category Assessment: Stores Audited

Slide E Category Scorecard: SPSS Share of Display

Slide F Category Scorecard: SPSS Shares of Gross Margin Dollars

Slide G Category Scorecard: Mean % Gross Margins

Slide H Roll Out the Plan: Recommendations

Slide I Spring 2013Fall 2013

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