What's on McDonald's Olympic-Marketing Menu? By: Emily York Jenni Aaker Reed Brown

History with the Olympics 1968: Just 13 years after opening its first restaurant, McDonald’s began its support of the Olympic Movement by airlifting hamburgers to U.S. athletes competing in Grenoble, France, after they reported they were homesick for American hamburgers. 1976:McDonald’s became an Official Sponsor of the Olympic Games for the first time during the Olympic Games in Montreal.

“I’m Lovin It” Global Chief Marketing Officer Mary Dillion talks about McDonald’s contribution to the 2008 China Olympics. Marketing to China and the World at the same time. Continuing to feed the Olympic Athletes.

Olympic Programs McDonald’s Olympic Champion Crew McDonald’s Champion Kids™ Ronald McDonald Beijing Houses

In Connections To Chapter 21 Global Marketers – McDonald’s considers the whole world as one market. It’s the 14 th largest global market behind such Corporations as Unilever, Coca-Cola, and Procter & Gamble. High Context Culture - ChinaChina Low Context Culture - USAUSA

Sources ds/olympic_history_facts.pdfhttp:// ds/olympic_history_facts.pdf w&feature=relatedhttp:// w&feature=related