Social Media in Higher Education A Case Study Presented by: Texas State University Team Awesome Team Awesome: Jasmine Burgess Nelly Chavez Jenni Kraft Jade Martinez

Presentation Objectives  Part I: Presentation “Social Media at Middle College”  Part II: Identification of Case Information  Major Issues  Key Decision Makers  Information We Assume  Applicable Theories  Part III: Recommendations

Social Media at Middle College Promoting Yourself and Your Organizations Responsibly M Part 1

Social Media at MC Outline  Ways to Incorporate Social Media at MC  MC Best Practices of Social Media  Challenges of Social Media  Overcoming Challenges of Social Media  MC Social Media Guidelines  Consequences of Social Media Misuse M

Ways to Incorporate Social Media at MC  Facebook and Twitter: (communication, photos, marketing)  Blogs/Vlogs  Collaborative Projects  Content Communities: YouTube (informational videos)  Virtual Social/Game Worlds: Second Life  Co-Curricular Activities: Events  In the Classroom: Keeping track of social trends M

MC Best Practices of Social Media  Using Good Judgment  Privacy  Integrity  Keeping It Clean M

Practice: Using Good Judgment  Know who you are “adding”  Ask yourself :  Do I know this person?  Do I feel comfortable with accepting or requesting the link or person?  Do I feel comfortable with this person seeing my profile and information? M

Practice: Privacy Privacy settings are important to moderate who and how much certain people see on your social media.  Become familiar with privacy settings and how to use them  Private profiles do not guarantee your information won’t get out!  Use private and unpredictable passwords that you change regularly M

Practice: Integrity  Keep your integrity online  Your information may be available to family, classmates, professors, employers and others.  Think before you post!  Be who you are.  Represent who YOU are in your online presence M

Practice: Keeping It Clean!  Future Employment & Professional Networking  Recruiters for jobs check social media sites to see your online presence  Clean your account of any comments, pictures, links and status updates; you would not like future employers to see. M

Challenges of Social Media M

Overcoming Challenges of Social Media  Be educated!  Know the ins and outs of social media  Think before you post!  Take time to process what you are posting and if it will have the type of effect you are looking for.  Manage and/or report incivility/abuse  Correct any negatively understood messages  Report abuse  Talk to them or report to site M

MC Social Media Guidelines  “Social media is a great way to stay connected, but you can get disconnected if it is used improperly” ~MC President Trumpery  MC encourages the proper use of social media in positive ways in order to get the word out about events, resources, information and yourself! M

MC Social Media Guidelines Continued 3 Simple Rules of Social Media 1. Seek Permission 2. Be Responsible 3. Be Professional With these simple steps we maintain a professional image while respecting others. M

MC Social Media Guidelines Continued 3 Simple Rules of Social Media 1. Seek Permission: In order to maintain the “safe space” and encouragement of open speech at MC, every Bobcat agrees to seek permission from any guest speakers, faculty, staff or fellow students, before publishing in any platform. (Including in the classroom, MC events, information conversations, etc.) M

MC Social Media Guidelines Continued 3 Simple Rules of Social Media 2. Be Responsible: MC students will be respectful and post only accurate and appropriate information. MC students must also recognize acceptable times to be engaged in social media. M

MC Social Media Guidelines Continued 3 Simple Rules of Social Media 3. Be Professional: E ach MC student will utilize their social media in an appropriate manner that will represent them now and in their professional career. M

Consequences of Social Media Missus First OffenseSecond OffenseThird Offense Using social media without permission.  Warning  Week probation from using social media  Month probation from using social media Being disrespectfu l (harassing others and posting inaccurate information)  Week probation from using social media  Training over social media use  Month probation from using social media  Conduct meeting with Student Conduct board  Community service with the university media department  Semester probation from using social media  Conduct meeting with Dean of Students  Community service depending on Dean of Students decision Unprofessio nal use of social media  Warning  Training over social media  Month probation from using social media  Conduct meeting with Student Conduct board  Community service with the university media department  Semester probation from using social media  Conduct meeting with Dean of Students  Community service depending on Dean of Students decisions

Conclusion Thank You! ~From the Social Media Office 123 Awesome St Neat Town, TX Twitter: #SocialMediaMC Blog: MiddleCollegeBlog.blogspot.com Facebook: Facebook: ge ge M

Identification of Case Information Part II

Major Issues  Electronic civility/responsibility  Many students post without thinking of possible consequences  We can not always control what the students post.  Harassment and online bullying are realities  Social Media is a Positive Educational Tool  OnlineUniversities.com says that social media sites like twitter have been used to keep students current on contemporary issues. Some classes have created their own social media applications (or apps) in order to promote a business venture.

Major Issues continued  Negative Impacts of Social Media  Ray Junco recently performed a study of college students and their grades in relation to Facebook interactions.  Facebook use had, perhaps, a.12% effect on their actual grades.  President is unfamiliar with social media benefits  Kotter (1996) writes in order for a successful organizational change to occur, high quality leaders who establish direction, align people, and motivate and inspire others, need to be present.  It is imperative that the president be knowledgeable of technology and social media in order to be the visionary of the change.

Key Decision Makers  President Trumpery  A key decision maker because, as we mentioned he is the visionary of the university as a whole.  MC Social Media Committee  Assistant Director of Student Activities  Director of Communication  Dean of Admissions

Applicable Theories  Astin’s Student Involvement Theory  Social Media can be used to encourage student involvement!  Students more involved will be more likely to persist towards graduation.  Tinto’s Model of Institutional Departure  Student attrition occurs when students lack a connection with the university.  Social Media connects students digitally and when use properly can provide information for student involvement and can contribute to campus pride initiatives.

Case Recommendation Part III

Recommendation –Short Term  Execute Electronic Civility and Responsibility (Presentation from Part I) at Student Organization Officer Training  Present Benefits of Social Media to the President  Conduct Assessment of Student Use of Social Media  Conduct a Feasibility Study for a Social Media Office

Recommendation –Long Term  Implement Electronic Civility presentation for all incoming students at Orientation  Develop a Professional development workshop for faculty/staff  Acquire resources and space for Social Media Office  Provide training to computer lab student staff on social media policies

Thank You! From Texas State University-San Marcos

Astin, A.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, Hopkins, L. (2011, October 3). Using social media to network in the professional community [Web log message]. Retrieved from the-professional-community/. Junco, R. (2011). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance. Computers in Human Behavior, 28(1), Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School Press Kaplan, A.M., Haenlein, M. (2009). Users of the world unite! The challenges and opportunities of social media. Journal of Business Horizons, 53, Online Universities. (2010, May 4). 100 inspiring ways to use social media in the classroom. [blog] Retrieved from social-media-in-the-classroom/ Tinto,V. (1988) "Stages of Student Departure: Reflection on the Longitudinal Character of Student Leaving" Journal of Higher Education,59,