Attracting new members and retaining existing members Jenni Maclean Immediate Past Commodore Blairgowrie Yacht Squadron

Membership Growth Growth N R

Membership Growth at BYS

Maximising new members at BYS  Open days  Tackers  Development plans New members

 Open Days  Displays at local shopping village  Activities at Club  Interest register – 310 contacts  Follow-up – 31 memberships

 Tackers at BYS  Tackers I, II & III  278 enrolments  Incentives membership with enrolment joining fee reduced / waived  28 memberships  Mum, dad and kids  Family, friendship, sailing

 Development plans  Refurbished Scotts’ Shed  Clubhouse redevelopment plans  Safe boat harbour extension plans

Membership Growth Growth N R

Minimising resignations at BYS Resignations  Junior & youth development  Facility renewal  Social activity  Keeping traditions

 Junior & youth development  Training  Coaching  Leadership  Social sailing other

 Facility upgrade  Scotts’ shed  Safe Boat Harbour hard stand sports boats travel lift short term berths  Clubhouse bistro race control functions

 Social activity  Membership groups kids families oldies  Recognition racing volunteers 50 year membership

 Keeping traditions  Opening Day  Blessing the fleet  Club regalia  Junior Club Captains

Membership information  Gather meaningful data  Analyse the data  Act on the findings “If you don’t measure it, you can’t manage it”

Membership Growth Growth N R

Thank you BLAIRGOWRIE YACHT SQUADRON 2013 Victorian Yacht Club of the Year