University Manager’s Group March 17, 2011
International students at UWA: Where are we now? Acceptances across all course types 2008 to 2010 –2009 vs 2008 (AEI full year) 27% growth across all areas (1834 to 2340) –2010 tougher year (AEI Aug YTD) 2% across all areas (2340 to 2382) Undergraduate and postgraduate 2009 to 2010 (AEI Aug YTD) –Postgraduate down 8% –Undergraduate up 7% Semester 1, 2011 (acceptances) –Undergraduate up 5% –Postgraduate coursework down 5% –SA/Ex up 33% overall New courses for 2012 | Knowledge for a changing world
How others are doing Australia wide acceptances across all enrolment types (AEI August YTD) –77,364 (2008) –88,361 (2009) (+14%) –85,361 (2010) (-3%) Australia wide undergraduate and postgraduate 2009 to 2010 (AEI August YTD) –Postgraduate down by 8% –Undergraduate up by 3% Higher Education commencements for 2010 (AEI Sept YTD) –18 universities down –13 up 10% or less –9 up 10% or more –Overall 1.4% up Across all sectors enrolments down 0.4%, commencements down 8% (AEI Sept YTD) New courses for 2012 | Knowledge for a changing world
Issues General strength of the AUD College closures Changes in visa settings Negative press in India Softening in demand from India and China The “perfect storm” concept New courses for 2012 | Knowledge for a changing world
Opportunities and challenges 2011 Strengthening of AUD against competitor currencies “Brand Australia” damaged Australia and UWA still on long term growth trend Ministerial statement on international education important “signal” to industry and the world YTD acceptances for S steady Media is in a “feeding frenzy” Positive i-graduate results, student experience key Feeder programs showing some stress so 2012 may see some impact New courses for 2012 | Knowledge for a changing world
International Centre priorities 2011 Targeting conversion Targeting diversity (course, faculty, source country, source channel) More work on IT solutions – skype, facebook, you tube (viral marketing) agent management and relations, TRIM applicant files, electronic workflows, offer follow up with Jetend 2, Right Now solutions, Outward Completion of Callista migration with SA/Ex targeted for June Engagement with Alumni Connect, Career Hub New courses promotion and implementation ESOS Audit Sponsored student processes Online applications for direct and agents (longer term, targeted at 2012) New courses for 2012 | Knowledge for a changing world
Questions and Comments?