1 The Shopper’s Linear Journey AwarenessInterestDesireAction.

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Presentation transcript:

1 The Shopper’s Linear Journey AwarenessInterestDesireAction

2 Satellite TV Print Social Network Profiles More Puzzle Pieces Than Ever

3 The Shopper’s Multi-channel Journey Source: Google ZMOT Awareness TV, Radio, Outdoor Social Point of Purchase Print Online

4 As both and media and marketing services provider, our unique perspective on how all “the pieces” fit together enables us to build solutions that drive results. Media/Marketing Integration Satellite TV Social Network Profiles

5 Three Essential Elements Are Needed Engaged Audiences Integrated Marketing Expertise Marketing “Toolbox” Media/Marketing Integration

6 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences.com Edition

7 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences.com Edition

8 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences Print Edition

9 Local News Print Edition.com Edition Mobile Edition Specific Interest Social Networks Engaged Audiences Mobile Edition

10 Tools & Services Search Engine Optimization Pay-Per-Click Mobile Advertising Marketing Social Publishing Web Development Retargeting Maps/Reputation Management Video Loyalty Card App Display Advertising (print and web editions) Sophisticated Ways to Reach Audiences Marketing “Toolbox”

11 Analyzing Buyer Trends & Behaviors Research Monitor Plus Data Marketing “Toolbox”

12 Engaged Audiences Engaged consumers and the means to reach them — but we are still not done. It requires the know how to combine them in ways that drive customers to act. Marketing “Toolbox”

13 Determining Objectives Increase Local Exposure Generate Traffic Improve User Experience Initiate Engagement Increase Conversations Drive ROI Planning Process Client Overview Customers Competitors Strategy Develop the “Big Idea” Budget Build the Marketing Plan Success Metrics and Optimization Resource Capabilities Consumer Segmentation & Targeting Brand Development, Naming & Logo Design Positioning & Messaging Market Research & Analysis Content Planning & Development Integrated Marketing Expertise

14 We've re-imagined what a local media company can be to help you solve the puzzle and grow your business. Engaged Audiences Integrated Marketing Expertise Marketing “Toolbox” + += ROI