WORKING TOGETHER TO DEMONSTRATE PROGRESS The challenge of knowing we are making a difference Amanda Batt, Education Manager

2 To openly discuss the challenges with monitoring and evaluating education and information programmes To share UK Anti-Doping’s approach to monitoring To agree collectively how we can work together to demonstrate progress OBJECTIVES

3 Does what we do make a difference?

100% me values based education 100% me social media 100% me information resources 10 year old Clean athlete Demonstrates values of 100% me Elite Athlete

100% me values based education 100% me social media 100% me information resources Clean athlete Demonstrates values of 100% me

6 OVERALL OBJECTIVE IS TO ‘PREVENT DOPING’ 1.Reduce the incidence of inadvertent doping (current estimates state per cent of cases could be classed as inadvertent doping) 2.Reduce the incidence of deliberate doping

7 LOGIC MODELS A tool to show the logical relationship between the resources, activities, outputs and outcomes of a programme or intervention/activity. Try to show the ‘if....then’ relationship between factors. Athletes Core Influencers Strategic Partners Wider system Clean Sport

10 MONITORING TOOLS Examples of what we measure.... Previous education and levels of knowledge Where people would go to find information Knowledge of key anti-doing topics post-session Number of registered users Global DRO usage Social media stats Coaches undertaken Coach Clean Number of Advisors Number of resources used eg Advice card Enquiries Number of education sessions Web traffic.

11 Education reach AthletesOver 6000 athletes educated Coaches: Coach Clean60 coaches to date Athlete support personnelOver 200 educated Sessions incl. outreachOver 200 Capacity building National Trainers23 in total EducatorsOver 55 Educators to date Advisors50 Advisors to date IMPACT REPORT SUMMARY 1

12 Baseline Survey 52 per cent received education in the last 12 months Knowledge levels On average ranked knowledge above three on nine topics ADAMs and Report Doping in Sport on average ranked 2.5 Core topics such as supplements, consequences, checking medications ranked on average four What happens in a test ranked on average five IMPACT REPORT SUMMARY TWO

13 Where would athletes go for further information 45 per cent would consult the internet 17 per cent would contact UK Anti-Doping 17 per cent would speak with their coach 15 per cent would speak with wider athlete support personnel Feedback forms 100 per cent of participants ranked the sessions between 4.49/5 for value. IMPACT REPORT SUMMARY TWO CONT...

14 Web traffic grown from 7,443 unique visits (2010) to 15,622 unique visits (2012) Athlete Zone consistently rated in top five pages most visited 100% me Facebook has grown from 459 (2011) to 800 (2012) Twitter has grown from 337 (2010) to 3,173 (2012) Registered users; over 1000, including: 151 Teachers 88 Athlete Support Personnel 19 Parents. IMPACT REPORT THREE

15 ONLINE DEMONSTRATION

16 Monitoring and evaluating the impact of what we do is not easy but we should not shy away from trying Standard monitoring across the system can help us collectively measure the reach we are having Commitment to sharing progress across the system can only help us to identify strengths, areas for development and resources required FINAL THOUGHTS