Smell like a man, man. OLD SPICE

Elements Speaker: Old Spice Man Audience: Men and Women Subject Matter: Old Spice Body Wash

Ethos Good-looking Rich Confident Inviting

Pathos The commercial ad plays upon humor and emotions of attraction and wistfulness.

Logos The fallacies that the commercial ad presents are fallacies to normal logical thinking

Fallacies False Alternative Coincidental Correlation Presuppositions Hasty Generalization

Parody Audience-speaker relationship Makes fun of traditional commercials but at the same time the Old Spice ad is that “annoying” over the top commercial Audience-speaker relationship Makes fun of traditional commercials but at the same time the Old Spice ad is that

Linguistic Message Literal Meaning: “Anything is possible when your man smells like Old Spice and not a lady.” “Smell like a man, man.”

Continued… Symbolic Message: Explicit sexual connotation with word usage such as “Man” and “Lady”

Visual Aspects Literal Meaning: If you use Old Spice, you will have abs, a boat, diamonds, and a horse. Symbolic Meaning: If you use Old Spice, you will be attractive and wealthy. For ladies, your life will be like a vacation with an attractive good-smelling male at your side

Themes Metonymy: abs, tickets, diamonds, boat, and horse Hyperbole: using Old Spice will make you more charming, rich, and attractive

Visual/Verbal Relationship The Verbal and Visual aspects anchor one another The Verbal dictation adds to the humor of the commercial while capturing the audience's attention The Visual’s of the commercial are fast paced and interesting to the viewer

continued… “Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me. Look down, back up, where are you? You’re on a boat with the man your man could smell like. What’s in your hand, back at me. I have it, it’s an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I’m on a horse.”

Important facts Old Spice is a product that an older man would usually use but this advertisement is advertising body wash which is something young adult males use The commercial appeals to Woman because they buy most of their man’s growing products

Continued…. It’s funny enough for a man but the commercial main clientele target is women The Old Spice ad stays true to its nautical theme