By Laura Bradley and Julie Brempelis -Out with the old, and in with the Mustafa-

A transformation.

A physical transformation.  type/deodorant/ type/deodorant/  Revamped their entire product look

Old Old Old…Old Spice  From the 1980’s…. A

Old Old…Old Spice  To the swagger patrol…

Old…Old Spice  To joint promotion… Y

Old Spice  To the man your man could smell like. UE

Relation to Class  Communication  Nonpersonal channels  Commercials on TV  Print ads in magazines  Personal channels  Word-of-mouth  Viral videos on YouTube

True to the brand  Tag whistle  Celebrity endorsement  The Old Spice “RED”