Regional Trends in the Optical Market JUNE 2011

Respondents by Job Title OD in Solo Practice25% OD in Group Practice15% OD: Employee of OD or MD 8% Other OD 8% Self-employed Dispensing Optician 21% Dispensing Optician: Employee of OD 14% Dispensing Optician: Employee of MD 7% Dispensing Optician: Employee of Retail Corp 6% Other Dispensing Optician 7%

Regional Breakout Northeast: 27% South: 28% Midwest: 24% West: 20%

Sales: Q vs. Q1 2010

Sales: 2010 vs. 2009

Most Popular Frame Type Metal is still most popular, but plastics continue to see the most growth — except in the South — since

Patient Behavior: Refilling Prescriptions New eyewear selection decreased in every region except the South from 2010 to

Second-pair Sales Casual frame sales grew again in 2011 in every region but the South. 2011

Frame Pricing ECPs continue to ride the wave of the uncertain economy by adding both lower and higher end options into the mix. The regions showing the biggest shifts were the West and South. 2011

Percentage of free-form/digitally produced lenses Nation19%25%22% Northeast18%25%18% South27%25%25% Midwest15%27%23% West17%22%21%

Most-used Premium Lens Material Most growth seen in 1.67 and Trivex from 2010 to 2011

Most-sold Extra Polarized lenses saw a dip in sales Photochromic sales increased in the NE and decreased in the South. AR continues to be #1 and saw most of its growth in the South. 2011

Edging In-house vs. 2010

Presbyopes: Percentage PALs vs. Multifocals Region % PALs % Multifocals ‘09 ‘10 ‘11‘09‘10‘11 Nation68% 69% 71% 27%28%27% Northeast65% 70% 70%28%27%28% South70% 70% 73% 26%29%26% Midwest72% 69% 73% 26%27%24% West67% 67% 70% 29%30%28%

Fastest Growing Specialty Category Computer lenses are by far the fastest growing specialty category except in the West where kids’ lenses have seen the biggest spike in sales over the past year. RegionKids Sports Low Computer Nation21%9%6%54% Northeast11%10%4%62% South20%9%5%58% Midwest32%6%9%50% West22%11%8%49%

Selling Products Online The move to sell products online is slow, with the exception of contact lenses. 76% of ECPs across the nation do not sell products online. Of that percentage, 27% plan to do so within the next two years. Respondents in the South and West were most likely to start selling products online over the next two years. NationNE South Midwest West Rx Eyewear 2%1%1%4%4% Rx Sunwear 2%0%1%5%4% Plano Sunwear 5%2%3%8%8% Readers 2%0%1%4%2% Contact Lenses 21%16%23%26%18% Accessories 3%0%2%3%2%