Created by Terri Street Copyright, 2000

 1,000,0001,000,000  500,000500,000  250,000250,000  125,000125,000  64,00064,000  32,00032,000  16,00016,000  8,0008,000  4,0004,000  2,0002,000  1,0001,000    

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 A. Economic Forecasting A. Economic Forecasting  C. Market Analysis C. Market Analysis  B. Sales forecasting B. Sales forecasting  D. Database D. Database This is an attempt to predict future general economic conditions of a city, region, country, etc.

Back to Board  A. Economic Forecasting

 A. Market Research A. Market Research  C. Sales Forecasting C. Sales Forecasting  B. Test Marketing B. Test Marketing  D. Product Research D. Product Research This involves calculating the total estimate of a market and then predicting an individual share.

Back to Board C. Sales Forecasting

 A. Promotion A. Promotion  C. Product study C. Product study  B. Database B. Database  D. Advertising D. Advertising This is a collection of related information about a specific topic.

Back to Board B. Database

 A. Primary research A. Primary research  C. Secondary research C. Secondary research  B. Test marketing B. Test marketing  D. Advertising D. Advertising This is data obtained through interviews and questionnaires.

Back to Board A. Primary Research

 A. Marketing Research A. Marketing Research  C. Secondary data C. Secondary data  B. Sales Research B. Sales Research  D. Product Research D. Product Research Evaluating product design and acceptance, competitive products, etc.

Back to Board D. Product Research

 A. Product Research A. Product Research  C. Sales Research C. Sales Research  B. Primary Data B. Primary Data  D. Sales Forecasting D. Sales Forecasting This is the study of sales data.

Back to Board C. Sales Research

 A. Product A. Product  C. Sales C. Sales  B. Primary B. Primary  D. Marketing D. Marketing Which of the following is NOT a marketing research area?

Back to Board B. Primary

 A. Primary A. Primary  C. Secondary C. Secondary  B. Database B. Database  D. Testing D. Testing If you use census data, this is an example of which type of research?

Back to Board C. Secondary

 A. Marketing A. Marketing  D. Product D. Product A new, clear Coke beverage is available for a limited time. It is this type of research…  C. Advertising C. Advertising  B. Sales B. Sales

Back to Board D. Product Research

Which of the following is a database program?  A. MS PowerPoint A. MS PowerPoint  C. MS Word C. MS Word  D. MS Excel D. MS Excel  B. MS Access B. MS Access

Back to Board B. MS Access

 A. Market A. Market This research focuses on the customer and the market.  C. Advertising C. Advertising  B. Sales B. Sales  D. Product D. Product

Back to Board A. Market Research

 B. Software B. Software Which of the following is NOT a limitation of marketing research?  A. Time A. Time  C. Money C. Money  D. Lack of personnel D. Lack of personnel

Back to Board B. Software

 C. Market Analysis C. Market Analysis The study of the behavior of a consumer market is called…  A. Sales Forecasting A. Sales Forecasting  B. Economic Forecast. B. Economic Forecast.  D. Market Info System D. Market Info System

Back to Board C. Market Analysis

 D. Product D. Product McDonald’s test markets pizza in selected midwest stores. This is what type of research?  A. Advertising A. Advertising  C. Market C. Market  B. Sales B. Sales

Back to Board D. Product

 A. Market share A. Market share The share assigned to a business is called its…  B. Economic share B. Economic share  D. Customer share D. Customer share  C. Sales share C. Sales share

A. Market share

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