Local Public Determine needs of the Nonprofits Improve capacity of & collaborate with Donors Engage new and younger.

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Presentation transcript:

Local Public Determine needs of the Nonprofits Improve capacity of & collaborate with Donors Engage new and younger

Community Foundations Improve Communities And there are LOCAL communities ONLINE.

Community Information and Civic Engagement

YourPBC.org as an “Arm of the Foundation” Building capacity for Nonprofits : – Marketing / Writing Skills / Social Media – Cause promotion on our community platform Provides Information for the Community: – Issue areas direct from nonprofits/public – Specific actions that individuals can take

Nonprofits & The Public

Twitter accounts build our brand by focusing on Foundation Strengths. 4 active accounts, followers

Power of Twitter & Multiple Accounts Builds credibility and knowledge of the Foundation – Little-to-no collaboration needed to build cred. – Leverages your greatest assets: Your Employees Tactical Marketing – Repeat the same tweet across multiple accounts or – 4 accounts can tweet the same information in 4 different ways, and cover 4 different demographics.

#HaitiPBC Success Story:

Social Media Lessons Learned:

RSS Auto Feeds Respect platform preferences. Twitter users love them. Facebook users hate them.

Time Management. Social Media can eat your time, if you let it. Use HootSuite.com Allot mins daily! Make it a step in your plan!

Drive to your website but get involved in specific channels! Multi-channel conversations!