Study Abroad Program Awareness Project Becca Her, Eunice Kwon, Nicole Patel

What is IBP? Stands for International Business Program Offers short summer and winter study abroad programs for prerequisite business course units Past locations have included Australia, France, England, Hong Kong

Where we’ve been Eunice, S. Korea ‘09 Becca, Hong Kong 2009 Nicole, London 2010

How can we raise enrollment rates for IBP?

We had to identify… 1.How aware are they that the program exists? 2.How willing are they to participate in it? 3.What are some reasons that are preventing them from participating?

How to find out? 1.We constructed a survey 2.We collected data from 136 CSB students 3.Used SPSS to run tests 4.Analyzed data outputs

One-Sample T-Test Q. More advertising would influence my decision to participate. FINDINGS 3.09

One-Sample T-Test More advertising of the program may or may not affect students’ decision to participate Students surveyed would be indifferent to increased advertising Other factors may be involved in their decision-making process than just advertising

Recommendation Increased advertising would not have any effect on enrollment Find alternative strategy to raise enrollment than use time or money on it Findings may not be conclusive or enough to fully establish a complete conclusion

Paired Samples T-Test Q. How willing are students to participate in the program if scholarships are offered? FINDINGS

Paired Samples T-Test Means were unequal, no significant correlation Students are moderately aware that the program exists Slightly aware scholarships for the program are available However, this shows that the more students are aware of offered scholarships, the more they may be willing to participate

Recommendation IBP office should increase awareness that scholarships exist, not only through the business school but also through the Office of Study Abroad and International Exchanges Increase word-of-mouth that scholarships are available

One-Way ANOVA Test Q. Are non-academic reasons preventing students from enrolling in the program? FINDINGS

One-Way ANOVA Test Analyzed numbers for freshmen, sophomores, juniors, and seniors Freshmen, juniors, seniors, and others may or may not participate due to non-academic reasons Sophomores are more likely to not participate due to non-academic reasons However, number of students surveyed for each class should be equal to guarantee accurate results

Recommendations Because we were not able to survey an equal amount of students, data will be inconclusive However, based on current survey findings, business advisors or professors should encourage freshmen, juniors, and seniors in particular to consider taking a business class abroad. Also increase word-of-mouth

Improvements Allot more time to survey enough number of students This will ensure accurate and conclusive results

Conclusion IBP may want to change strategy that is not advertising to have more students enroll Focus on encouraging students of certain class standings Students are overall not very interested in this program; study what factors will appeal to them with another survey This may increase interest Bon voyage!

Thank you! Any questions?