Social Media Marketing Should I Use It In My Business?

Slides:



Advertisements
Similar presentations
Social Media and the University of Bath. 10 th September 2010.
Advertisements

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.
Morra Aarons-Mele Staying Current The Technical Tools You Need and the Ones You Don’t.
It All Takes Time. It’s a World Wide Trend that you can take advantage of Online reach is growing every day Cost Efficient for Companies & Customers Greater/Faster.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
COMMUNICATIONS James Warren, Chief Digital Strategist Weber Shandwick Milan | 21 st October 2009.
Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.
Branding Your Company ON-LINE AND OFF. What is your brand?
Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1.
Incorporating Social Media into Your Marketing Strategy.
By Daragh Social Media Strategy for a Political Campaign.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
Success Strategies for Business Owners Getting Started with Social Media v
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
By: Aaron Gustafson Owner Computers N’ Stuff.  Facebook is FREE!!!  Youtube is FREE!!!  Twitter is FREE!!!  Google Plus is FREE!!!  Website hosting.
+ Social Media Emily Robinson Empowered Women International Social Media Intern Wednesday, April 23 rd, 2012.
New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.
Empowering Families Through Social Networking Region 4 PTAC Summer Working Meeting June 24-25, 2015 Traverse City, Michigan.
© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
“MAKING THE NET WORK FOR YOU” USING SOCIAL MEDIA TO BRAND YOURSELF ROSHANDA HOSCH.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
 Marketing Plan Created by: Nichols College Marketing Seminar 2015.
2011 Marketing Trends Breakfast January 18, 2011.
“Social Media is THE KEY to Having a Steady Stream of New Customers!” HOST: Ken Krell – “The Kenergizer” GUEST: Gina Gaudio-Graves – “The J.V. Queen” HOST:
New Approaches for Collecting Public Input Online Government Applications of Social Media Networks and Communities May 28th, 2010 Joe Pringle, Managing.
Why Social Media for business? What are the benefits of Social Media for marketers? Acquisition Brand Awareness Target ability Interactive – Two Way Who.
American Chemical Society Mark Carpenter ACS Leadership Conference January 21, 2011 Social Networking for Technical Divisions.
The POWER of Power Point Real Estate Marketing at it’s BEST Flyers, Post Card Drip Campaigns, Facebook Business Pages, Advertising, Branding…list can go.
Social media (social environments): blogs, social networks, social news, wikis, forums, message boards, message boards, blogs and podcasts. Social media.
Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June.
+ Break Social Media Dependency Through Individual Solvency Project #2, Part 2 Erica Bodden April 27,2014.
Defining Social Media Social Media Marketing Communications Digital Marketing Characteristics Types of Internet Advertising Mobile Marketing Social Behavior.
Public Relations & Social Media
Business consultation and training centre LatConsul.
Riverside Nashville Department of Communications Ministry Area Workshop – Marketing Communications SOCIAL MEDIA.
Photo by Directory Journal Social Media & Business: A Primer Presentation by Michael Wilder.
Colleges and Social Media A challenging opportunity.
SOCIAL MEDIA OVERVIEW PHILADELPHIA PGA SECTION
Promoboxx: Your Digital Marketing Platform Free access to customizable, brand-approved digital marketing content and easy- to-use tools to better connect.
How to Leverage SOCIAL MEDIA in BLENDED LEARNING.
Chapter 4 Marketing Communications in Social Media.
November 4 th 2013 Use of social media tools in teaching, collaboration and engagement 1 Prepared by Geofrey KalumunaSupervised by Nkuba Mabula Topic:
Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)
Strategies to Build Online Presence for Business.
A consistent social media presence is key to a good SEO strategy. Create engaging content that will encourage people to share. Encourage sharing on your.
Social Media Management for Restaurants Media Influence for your Prominence.
Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
Chapter 8 Social Media Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 1Chapter 8 -
Digital Citizenship.  I can…. What is digital citizenship?  Think.Pair.Share.
PJ SEO Specialists Developing and Optimizing User-friendly Sites for a First Class Web Page Visibility on Google, Bing and MSN
Digital Citizenship.
Social Media Marketing
MKTG 4226A: Social Media B2B Brand Campaigns
Your Glass Company Needs to Use Social Media…but in the Right Way
The Up-and-Down Economy
Nicole Steen-Dutton, ClickDimensions
Digital Citizenship.
SOCIAL MEDIA FOR FOOD TRUCKS: 101
Dunedin Chamber of Commerce Social Media & Marketing For Your Business
Caryn Brown BNI – Centers of Influence 8 August 2013
Digital Citizenship.
Digital Citizenship.
DSCR Group Content  Introduction  Social Media platforms  Social Media Marketing through Facebook  Social Media Marketing.
You don’t have to struggle with your
Lead Generation Through Social Media
Digital Identity Digital Identity is the concept of adopting an online presence or networked identity in cyberspace by an individual or an organization.
Submitted To: Submitted By: Seminar On Social Media.
Presentation transcript:

Social Media Marketing Should I Use It In My Business?

What Is Social Media? “Social media is the collective of online communications channels dedicated to community-based input, interaction, content- sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.”

Some of the More Popular and Most Used Social Media Sites Blogs Facebook Twitter YouTube & Vimeo Flickr Instagram LinkedIn Groups

Statistics As of September 2013: 71% of online adults use Facebook 18% of online adults use Twitter 17% use Instagram 21% use Pinterest 22% use LinkedIn In May 2013, 74% of women were users of social networking sites, compared with 62% of men. 40% of cell phone owners use a social networking site on their phone, and 28% do so on a typical day.

How Does Social Media Benefit Businesses? According to Madhur Chaturvedi, Director of Insight and Customer Strategy at Oracle; it allows you the following benefits: Overall Increased followership on social media sites and increased brand share Improved sales and conversion of leads, driving greater brand advocacy Customer service improvements reduces the time of responding to customers and improved customer satisfaction Efficiency improvements reaching a larger number of customers, prospects, candidates at a lower cost compared to traditional advertising. “A social media strategy that incorporates the key principles listed above, can result in significant benefits from social media usage for companies.”

Consistency One of the most important things to keep in mind when starting a social media presence is that it requires consistency. It requires some time, effort and dedication to be effective.

Consistency Social media marketing requires that you have or create a plan and a schedule to allot the appropriate time and/or personnel to assure a consistent presence Involving their employees to take part in their social media efforts by posting comments, pictures and helpful advice adds to the brand awareness of their business

Forbes magazine contributor Drew Hendricks sums it up well… “As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day- to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.”

Conclusion As the Internet and Social Media evolves, it will be ever more important for business owners to stay abreast of the changes in social media marketing and be willing to embrace those changes. Many even believe that social media marketing is one of those changes that will soon become a necessity, rather than an option to be successful in business in the very near future.

Social Media Marketing Should I Use It In My Business?