Using Presentational devices to Persuade. Objectives of this lesson: Copyright © 2009 englishteaching.co.uk To know and identify presentational devices.

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Using Presentational devices to Persuade. Objectives of this lesson: Copyright © 2009 englishteaching.co.uk To know and identify presentational devices. To evaluate their effect.

Copyright © 2009 englishteaching.co.uk LOOK AT THIS MAGAZINE FRONT COVER. List as many presentational devices you can see that may persuade the target to buy the magazine or to travel

The birds eye view shot of an the Indian Ocean stirs the reader’s desire to travel, particularly to Zanzibar. Copyright © 2009 englishteaching.co.uk What else have you spotted?

Persuading the Audience Many media texts try to persuade the audience by using a variety of devices to make an impact, including: - presentation - layout - images. Copyright © 2009 englishteaching.co.uk

Things to consider: The presentational devices that are used and also the effect they have on the reader. How successful you think the presentational devices are in influencing the reader. Who are this magazine’s intended audience? COSMOPOLITAN Why? What are the features of the magazine that tell you this? Copyright © 2009 englishteaching.co.uk

In your groups, read the Cosmopolitan article thoroughly. Can your group identify all of the graphological features of the article that aim to persuade? Can you find the linguistic persuasive techniques? Create a MIND MAP of your groups ideas. Copyright © 2009 englishteaching.co.uk

BOLD TITLE IN CLEAR, CAPITAL LETTERS. POINT EFFECT 1.) GRABS AUDIENCES’ ATTENTION 2.) CLEARLY CONVEYS TOPIC OF ARTICLE Copyright © 2009 englishteaching.co.uk

A checklist of devices that may be used: Images, e.g. photographs – where are they placed on the page? Image captions: Are they emotive? Headlines: Are they shocking or dramatic? Sub-Headings – are they used to break up the text? Do they focus the readers’ attention to a particular key issue? Font Sizes: are different sizes used for effect? Upper Case letters (capital letters): are they used for key words? Bold type, italics or underlining: do these appear anywhere else in the text? If so what effect does this give? Overall layout: is the overall layout of the text eye-catching? Is the text divided up into columns? Is it divided by pictures, sub-headings or bullet points? WHAT OTHER PRESENTATIONAL DEVICES CAN YOUR GROUP FIND? Copyright © 2009 englishteaching.co.uk