Media Literacy 2006

End products for curricular units  Think about the end products you use for a language arts or social studies unit.  Let’s brainstorm a list of products.  Think about the end products you use for a language arts or social studies unit.  Let’s brainstorm a list of products. Products

What do our students do when they go home? Home How does that correlate to their school day?

Strategies for Media Education  All media messages are constructed. (made by someone)  Media messages are constructed using a creative language with its own rules.  Different people experience the same media message differently.  Media are primarily businesses driven by a profit motive.  Media have embedded values and points of view. (bias)  Adapted from: Toman, Elizabeth.  All media messages are constructed. (made by someone)  Media messages are constructed using a creative language with its own rules.  Different people experience the same media message differently.  Media are primarily businesses driven by a profit motive.  Media have embedded values and points of view. (bias)  Adapted from: Toman, Elizabeth.

The principles of media literacy  Who?  Says what?  To Whom?  In what way?  With what effect?  Why?  Who?  Says what?  To Whom?  In what way?  With what effect?  Why?

Visual Devices Posture (body language: gestures,facial expression, posture) Point of view (camera angle) Position (location of a person or object in a picture) Prop (a physical object used as a symbol) Posture (body language: gestures,facial expression, posture) Point of view (camera angle) Position (location of a person or object in a picture) Prop (a physical object used as a symbol)

Point of view (camera angle)  What’s happening in this picture?  How does the camera angle affect this image?  What’s happening in this picture?  How does the camera angle affect this image?

Inform Entertain Persuade

Endangered Ecosystems Inform, Persuade or entertain?

Inform, persuade or entertain? ?

Advertising

Body chopping This is Martha Stewart’s head but not her body. A model was used for the body and the photo was digitally altered.

What is product placement? PRODUCT PLACEMENT is the process which integrates an advertiser's product into movies and TV shows for clear, on-screen visibility. It is part of the rapidly expanding entertainment industry reaching millions of people daily through movies, television, and video. (Source: MMI Product Placement) With the advent of new technologies, which allow home TV viewers, to zap (erase) commercials, advertisers have invented new ways of integrating their product into the plot of programs. Product placement is a big business. Although it is rumored that product placement began in 1982 with Reese's Pieces in E.T., the truth is that it had been a growing practice decades before. The film ET with all its product placements, almost 2 dozen different brands in all, helped bring awareness and discussion of the practice to the public. There are many companies whose sole responsibility it is to link products with TV and films.

Product Placement  What product do you notice?  This product was not in the original show. It was digitally placed for reruns.  What product do you notice?  This product was not in the original show. It was digitally placed for reruns.

Product placement What product could ET phone home about? Let’s brainstorm

Product placement

Celebrity Endorsements  Who is this?

Virtual ads This is what people see in the ballpark This is what people see on TV What’s the difference?

Emotional Advertising

Red Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.

Orange  Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

Yellow  Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.

Green   Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.   Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.

Blue  Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Purple   Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.   Purple combines the stability of blue and the energy of red. Purple is associated with royalty. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.

White  White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.

Black  Black is associated with power, elegance, formality, death, evil, and mystery.

These are changes that the photographer must make graphically (on the computer) before the photo is used on a magazine cover Digital Enhancement

Humor in Advertising

What is this an ad for? This is an ad that looks like another form of media. It looks like a movie poster.

Ducks in Boone

Advertising from the 1950’s