© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Planning, Writing, and Completing Oral Presentations

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter From The Real World When you speak before an audience, have some fun with it. Stop concentrating on “Will they like me?” and instead focus on “What will they gain from hearing me?” Leanne Anderson, Owner Anderson Business Resources

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter The Three-Step Process Flow of the Message Planning 1 Planning 1 Writing 2 Writing 2 Completing 3 Completing 3 Substance of the Message

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Planning Speeches and Presentations Determine the Purpose Determine Adapt the Message MessageGatherInformationGatherInformation Analyze the Audience Analyze

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Common Purposes of Business Presentations InformInform MotivateMotivate PersuadePersuade EntertainEntertain PresentationContentPresentationStyle Audience Members

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Writing Oral Presentations Audience Purpose Organizing the Message Organizing Composing the Body Composing Creating the Introduction Introduction Writing the Conclusion Conclusion

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Organizing the Message Define the Main Idea Limit the Scope Prepare the Outline Choose the Style AudiencePurpose Audience Message Choose the Approach

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Oral Presentations Opportunities On-the-Spot Feedback Immediate Modification Nonverbal Reinforcement Challenges Maintaining Control Guiding the Audience Shifting Topics

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter ArouseInterest Preview the Presentation BuildCredibility Introducing the Message

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Limit the Main Points Engage the Audience Connect the Ideas Composing the Message

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Restate the Main Points End on a Strong Note Describe the Next Steps Concluding the Message

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Completing Speeches and Presentations Evaluate the Message Develop Visual Aids Master the Delivery

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Using Visual Aids ContentSetting Audience Purpose Clarify Main Points ImproveLearningAddVariety CreateInterest

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Types of Visual Aids Overhead Transparencies Electronic Presentations Chalkboards/Whiteboards Flip Charts 35-Millimeter Slides

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Types of Visual Aids Product Samples Scale Models Audiotapes Film Strips and Movies Television and Videotapes

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Advantages of Transparencies Inexpensive Easy to Use Simple to Create

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Disadvantages of Transparencies Lack of Flexibility Fragile Format Overhead Projectors

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter DisadvantagesDisadvantagesAdvantagesAdvantages Electronic Presentations Multimedia Flexibility and Portability Technique Over Content Overuse of Special Effects Real-Time Data SpecializedEquipment

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Creating Effective Slides Content and Graphics Consistency Design Elements Special Effects Simplicity Readability

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Choosing a Color Scheme Stimulate emotions Recognize cultural differences Limit color selections Use contrasting colors Adjust to room light Order colors from dark to light

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Additional Design Considerations BackgroundDesigns Fonts and Type Styles

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Animation and Special Effects HyperlinksHyperlinksTransitionsTransitionsBuildsBuilds

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Charts or Diagrams Charts Copies of Slides Copies MagazineArticlesMagazineArticles Brochures and Pictures Brochures CompanyReportsCompanyReports Lists of Websites Lists Creating Effective Handouts

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Mastering Your Delivery MemorizingMemorizing ImpromptuSpeakingImpromptuSpeaking ReadingReading Speaking From Notes Speaking Audience Subject Matter

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Preparing to Speak Practice Your Delivery Know the Location Adapt the Content Know the Material

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Building Your Confidence Think PositivelyThink Positively Visualize SuccessVisualize Success Take a few deep breathsTake a few deep breaths RehearseRehearse Prepare Extra MaterialPrepare Extra Material Don’t PanicDon’t Panic Keep GoingKeep Going Focus Outside YourselfFocus Outside Yourself Get ComfortableGet Comfortable Be PreparedBe Prepared

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Appearing More Confident Get Control At the Start Watch Your Posture Vary Facial Expressions Maintain Eye Contact Use Appropriate Gestures Control Your Tone of Voice

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Presenting the Visuals Highlighting Changing Pointing OverheadTransparenciesOverheadTransparenciesElectronicSlidesElectronicSlides Discussing

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Answering Questions Focus on the Questioner Questioner Control the Situation Control MotivateQuestionsMotivateQuestions RespondAppropriatelyRespondAppropriately MaintainSelf-ControlMaintainSelf-Control Conclude the Speech Conclude

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Real World Applications If you are giving an oral presentation of a company product, what three attention- getters might you use to enliven your talk? Let’s discuss!

© 2005 Pearson Education Canada Inc Business Communication EssentialsChapter Real World Applications How do you use design elements and special effects to persuade an audience? Is it ethical to do so? Let’s discuss!