Persuasive Speaking1

2 Persuasion The process of creating, reinforcing, or changing people's beliefs or actions. The process of creating, reinforcing, or changing people's beliefs or actions.

Persuasive Speaking3 Ethics and Persuasion Make sure your goals are ethically sound Make sure your goals are ethically sound Use ethical methods to communicate your ideas Use ethical methods to communicate your ideas

Persuasive Speaking4 ESTABLISH YOUR CREDIBILITY 1. Competence: How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. 1. Competence: How an audience regards a speaker’s intelligence, expertise, and knowledge of the subject. 2. Character: How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience. 2. Character: How an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience.

Persuasive Speaking5 USE SOLID EVIDENCE Use specific evidence Use specific evidence Use novel evidence Use novel evidence Use evidence from credible sources Use evidence from credible sources Make clear the point of your evidence Make clear the point of your evidence

Persuasive Speaking6 Debate Agree or Disagree? Emotional appeals are more powerful in influencing people than logical appeals. Emotional appeals are more powerful in influencing people than logical appeals.versus Logical appeals are more powerful in influencing people than emotional appeals. Logical appeals are more powerful in influencing people than emotional appeals.

Persuasive Speaking7 5 minute talk Discuss a persuasive speech you have heard or given. Discuss a persuasive speech you have heard or given. How effective was the speech and why? How effective was the speech and why?

Persuasive Speaking8 Target Audience: Target Audience: The portion of the whole audience that the speaker most wants to persuade. The portion of the whole audience that the speaker most wants to persuade. What is your target audience? What is your target audience?

Persuasive Speaking9 How would you research information for the following speech? How would you research information for the following speech? To persuade my audience that there should be stricter safety standard on amusement-park rides. To persuade my audience that there should be stricter safety standard on amusement-park rides. To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. To persuade my audience that school districts should not allow soft-drink companies to stock their products in school vending machines. To persuade my audience to donate time to become literacy tutors. To persuade my audience to donate time to become literacy tutors. To persuade my audience to vote in the next presidential election. To persuade my audience to vote in the next presidential election.

Persuasive Speaking10 Are these speeches persuasive to you? Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Al Pacino's Inspirational Speech Persuasive Tips: Introduction Persuasive Tips: Introduction Persuasive Tips: Introduction Persuasive Tips: Introduction Persuasive Speech: Introduction and Thesis Persuasive Speech: Introduction and Thesis Persuasive Speech: Introduction and Thesis Persuasive Speech: Introduction and Thesis Persuasive Speech: Conclusion Persuasive Speech: Conclusion Persuasive Speech: Conclusion Persuasive Speech: Conclusion Persuasive Speech: Conclusion Example Persuasive Speech: Conclusion Example Persuasive Speech: Conclusion Example Persuasive Speech: Conclusion Example

CRITERIA:

CONTENT: Maintain a clear commitment to the topic, driven by a specific purpose. Maintain a clear commitment to the topic, driven by a specific purpose. Unify your ideas. Everything included must be relevant and supportive to your thesis statement. Unify your ideas. Everything included must be relevant and supportive to your thesis statement. Include logical argumentation, enhanced by the use of persuasive language, rhetorical devices, statistics and information, anecdotes, or literary references. Include logical argumentation, enhanced by the use of persuasive language, rhetorical devices, statistics and information, anecdotes, or literary references.

ORGANIZATION: Include a customary salutation (Good morning/afternoon Miss and classmates…) and an effective introduction Include a customary salutation (Good morning/afternoon Miss and classmates…) and an effective introduction Maintain a recognizable and appropriate pattern; organize ideas, ensure that information flows in a logical manner Maintain a recognizable and appropriate pattern; organize ideas, ensure that information flows in a logical manner Effectively conclude your speech and thank the audience for their time and attention Effectively conclude your speech and thank the audience for their time and attention

LANGUAGE: Use appropriate and effective language which exhibits proper writing and structure Use appropriate and effective language which exhibits proper writing and structure Pronounce and articulate your words properly Pronounce and articulate your words properly

DELIEVERY: Speak clearly, projecting your voice effectively Speak clearly, projecting your voice effectively Use emphasis, tone and pauses to better persuade your listeners and keep their attention Use emphasis, tone and pauses to better persuade your listeners and keep their attention Speak in a fluid and controlled pace Speak in a fluid and controlled pace

AUDIENCE APPEAL: Speak naturally, sincerely and appropriately; do not insult, speak harshly or mumble Speak naturally, sincerely and appropriately; do not insult, speak harshly or mumble Maintain eye contact with your audience. Although the use of cue cards is permitted, reading is not allowed. Maintain eye contact with your audience. Although the use of cue cards is permitted, reading is not allowed. Use gestures meaningfully to illustrate a point Use gestures meaningfully to illustrate a point Avoid swaying, fidgeting, leaning to the side, reading, touching your hair or jewellery, etc. Remain as still as possible Avoid swaying, fidgeting, leaning to the side, reading, touching your hair or jewellery, etc. Remain as still as possible

required length The required length varies by grade level; The required length varies by grade level; –Secondary III: Three minutes, –Secondary IV: Four minutes, –Secondary V: Five minutes. There is a 30-second leeway. Anything below or above the required length will incur a penalty. There is a 30-second leeway. Anything below or above the required length will incur a penalty.

RUBRIC

INTRODUCTION INTRODUCTION Gets attention, clearly identifies topic, establishes credibility, previews the main points Gets attention, clearly identifies topic, establishes credibility, previews the main points

OVERALL Structure of speech is very clear, conveying a strong sense of purpose and articulate design. Structure of speech is very clear, conveying a strong sense of purpose and articulate design.

Attention Getter Effective use of attention getter (quotation, statistic, question, story, etc.) to capture listeners’ attention to introduce topic. Attention getter is relevant, meaningful, and seemed to gain the desired response from audience Effective use of attention getter (quotation, statistic, question, story, etc.) to capture listeners’ attention to introduce topic. Attention getter is relevant, meaningful, and seemed to gain the desired response from audience

Thesis Statement Uses a clearly formulated and stated thesis statement during introduction. Thesis statement identifies topic and previews main points. Uses a clearly formulated and stated thesis statement during introduction. Thesis statement identifies topic and previews main points.

Subject Knowledge Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with relevant and sufficient support. Provided accurate explanation of key concepts. Depth of content reflects knowledge and understanding of topic. Main points adequately substantiated with relevant and sufficient support. Provided accurate explanation of key concepts.

Organization Uses effective organizational pattern for speech purpose. Main points are clearly distinguished from supporting details. Transitions are used effectively. Uses effective organizational pattern for speech purpose. Main points are clearly distinguished from supporting details. Transitions are used effectively.

Logical Appeal Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant, and valid evidence. Presents sound arguments to support major claim. Arguments are supported with sufficient, relevant, and valid evidence.

Emotional Appeal Effectively and ethically appeals to audience emotions to achieve persuasive goal. Vivid and emotive language effectively used to create imagery to engage audience emotionally. Effectively and ethically appeals to audience emotions to achieve persuasive goal. Vivid and emotive language effectively used to create imagery to engage audience emotionally.

CONCLUSION Uses a transition to signal the end, reviews main points, brings closure, memorable Uses a transition to signal the end, reviews main points, brings closure, memorable

Eye Contact Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning Consistently and effectively used eye contact to establish rapport with audience. Inconspicuous use of speaker notes and effective use of scanning

Body Language Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience. Expressive, dynamic, and natural use of gestures, posture and facial expressions to reinforce and enhance meaning. Body language reflects comfort interacting with audience.

Voice Natural variation of vocal characteristics (rate, pitch, volume, tone) in Standard English to heighten interest and match message appropriately. Natural variation of vocal characteristics (rate, pitch, volume, tone) in Standard English to heighten interest and match message appropriately.

Fluency Appropriate pronunciation, enunciation, and articulation. Minimal use of vocalized pauses (um, uh, er, etc). Appropriate pronunciation, enunciation, and articulation. Minimal use of vocalized pauses (um, uh, er, etc).

Flow Demonstrates a very solid awareness of good speaking technique. Speaks clearly, with confidence, and has “presence.” Demonstrates a very solid awareness of good speaking technique. Speaks clearly, with confidence, and has “presence.”