Think creative, No boundaries Visual communication design 03 Jacky Cahyadi, S.Sn.

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Presentation transcript:

Think creative, No boundaries Visual communication design 03 Jacky Cahyadi, S.Sn.

Today’s Class IMC AND MASS MEDIA: BASIC EXPLAINATION ABOUT PROPOSAL SUMMARY FINAL PROJECT Think creative, No boundaries March,

Think creative, No boundaries IMC and Mass Media: BASIC

Think creative, No boundaries IMC Integrated Marketing Communication Adalah sebuah bentuk komunikasi pemasaran baik produk maupun jasa secara terpadu dan terintegrasi

Think creative, No boundaries IMC = ADVERTISING ?

Think creative, No boundaries IMC Promotion.mix Media.mix

Promotion Mix Advertising Sales Promotion Public RelationPersonal selling Direct MarketingDigital Marketing Think creative, No boundaries

Advertising – The History Creative Revolution (‘60s) - Shifted focus from product to brand - Developed memorable characters - Consistent theme for a long time - Twisted conventional thinking - New looks were created Think creative, No boundaries

Giants in the industry Leo Burnett David MacKenzie Ogilvy (the father of advertising) William “Bill” Bernbach Advertising – The History Think creative, No boundaries

Ogilvy’s mantra RESEARCH PROFESSIONAL DISCIPLINE CREATIVE BRILLIANCE RESULTS FOR CLIENTS Think creative, No boundaries

"Nobody counts the number of ads you run; they just remember the impression you make." Bill Bernbach Think creative, No boundaries

Advertising is a marketing communication through variety mediums and activities to inform, to remind, or to persuade target audiences impressively Think creative, No boundaries

ABOVE THE LINE AD BELOW THE LINE ACTIVITY THROUGH THE LINE Advertising Category Think creative, No boundaries

Above the Line Ad is an advertising which place their communication message through media industries such as Broadcast, Newspaper, Magazine, Outdoor Media, Cinema, and Transportation Think creative, No boundaries

Billboard

Think creative, No boundaries Magazine Ad

Think creative, No boundaries Trans Ad

Think creative, No boundaries TVC – TV Commercial Ad ‘SOBE’ -Soda Water Drinking Product With 3D stereoscopy visual technique

Think creative, No boundaries TVC – TV Commercial Series Ad ‘Zip It’ –Bundle Files Feature Product 123

Think creative, No boundaries Below the Line Activity is a promotion activity which have done in point of purchase areas, such As Brochures, X Banner, Flag Chain, (POP Promo Kits)

Think creative, No boundaries Pop - Shelftalker

What is Through The Line? Think creative, No boundaries The New Age of Modern Advertising which based on audience or consumer point of behave, this line can be an above the line or below the line activity.

Think creative, No boundaries

DAILY MEDIA CONSUMPTION 6 am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pm 12am Newspaper Television Magazine Radio Billboard Internet News channel Entertainment and Sport Channel Lunch time Go to work Back home Listen to Music Lunch time Go to work Back home

Think creative, No boundaries Thank you for listening =) “A visual communication designer is not only have a great in designing but can make great marketing strategies too”