XYZ CO. 1Private & Confidential

Table of Contents Introduction Executive Summary Company Summary Product Market Analysis Summary Strategy and Implementation Summary Financial Plan 2Private & Confidential

Introduction Flower and gift delivery business Multi billion dollar industry Most Frequently Purchased product on internet Consumer base across all sections of society Product serves various occasions Industry growth around 15-20% on yearly basis No established brand name in market Target audience – Upper middle class technology savvy urban population. 3Private & Confidential

Executive Summary Proposal to establish and a chain of flower shops in prominent area of India and cover most of the tier 1, 2and 3 cities by tying up with local vendors wherever we don’t have our own setup to increase the footprints of company. First flower to be opened at Sohna road – Gurgaon Proposed locality will have more than 1lac potential buyers in next 2 years Trend of internet flower purchase increasing Build a brand name for: – Online overseas users for flower delivery in India – Flower arrangement management for corporate events – The most artistic flower bouquet suppliers 4Private & Confidential

Company Summary Start Up Cost – Approx. Rs Expected return – Break even in first 12 months of operations Company Location First showroom to be set up on Sohna Road Gurgaon 5Private & Confidential

Market Analysis Summary Market Segmentation – Above lower Middle class society using flowers as gifts on several occasions all around year – Corporate organizing events – Banquet halls organizing events like marriages, B'day – Showrooms / hotel receptions using flowers for decoration – Wedding planner companies Average middle class family spending Rs yearly on flowers as gifts Average corporate spending Rs yearly on flower decoration for corporate events Average showroom / hotel spending Rs on flowers for decoration of the reception. Average spending on flower decoration per marriage Rs Private & Confidential

Industry Analysis Summary Industry Analysis Branded florists – between 5-10 in India Florists with presence across India – 1 ( fern n Petals with over 100 stores) Local florists within Delhi NCR – Over 5000 Average number of roadside florists per sector – Approx. 2 Most of the florists deals in fresh flowers Some of the branded players have range of products from Fresh flowers, dry flowers, and other gift items Branded players have internet based order booking system and tie ups with local florists for the delivery of flowers across India. 7Private & Confidential

Strategy & Implementation Summary Marketing Strategy i. Target Customer - Above Lower Income Group People ii. Online marketing iii. Special day’s reminder calling Reminder Calling - A new marketing tool Promotional Strategy i. advertisements on cable TV ii. Sponsoring events like college festivals iii. In – Store Promotions Sales Strategy Products will be distributed from our Showroom in Guragon, Sohna, or by pre –order from internet bookings & telephone bookings Sales is one area that needs to be developed in order to better serve the consumer and meet objectives. Cont….. 8Private & Confidential

Strategy & Implementation Summary Sales Strategy Counter sales - showroom walk in Internet sales Yearly package sales 5 deliveries with 20% discount on showroom sales Tele sales Corporate tie ups for events like seminars, board meeting decoration Tie up with banquet halls for events decorations like B’day, marriage etc. 9Private & Confidential

Financials Private & Confidential10 Revenue estimates Estimated counter sales per year1500 Total number of yearly packages to be sold1000 Total number of orders procured by telesales ( 5 bouquet per package )1000 Average cost of retail bouquet400 Average cost of a package1800 Total revenue from retail sales Total revenue from package sales Estimated number of orders from corporate events ( meeting, seminars etc)25 Average cost of an order from corporate10000 Total revenue from corporate events Total Revenue Cost estimates Total cost of flowers for 7500 bouquets ( at the rate of average Rs. 150 / bouquet) Shop rent Shop expenses ( at the rate of Rs. 10K / month) Salary expense (Artist -8k, tele sales-5k, sales mgr-12k and delivery boy -5k) Misc Total estimated cost Net earning