Kwanzaa Gallery Growth Strategy Strategic Plan for Short-Term Business Growth

Order of Briefing The Kwanzaa Weekly Staff Meeting I. Order of Briefing II. Sequence and Areas of Briefing (A) Personnel Status (B) Project(s) Status (C) Training Status (D) Current Actions of Group Interest (E) Current Problems Areas (F) Planned Actions (G) Requested Support (H) Information Dissemination

Order of Briefing The Kwanzaa Weekly Staff Meeting III. Managerial Time (1) Priority Guidance (2) Suspense Requirements (3) Group/Team/Staff Highlights (4) General Information (5) Read File Actions

Key Personnel Background & Roles President/CEO Director, Training and Education Director, Research and Development Director, Business Development Programs Director, Personnel and Administration Director, Finance

Frank M. Johnson Founder/CEO/Exec. Dir. U.S. Army (Ret) Grad Kansas State Univ. Paine College Voorhees College Leadership Augusta Class 99’

The Kwanzaa Gallery African American Community Center and Regional Occupation Program Heritage/Orita Rite of Passage School General Manager Assistant Manager Administrative Specialist Director of Design Manufacturing Director of Finance Director of Training Director of Customer Relations Director of Marketing Information Manager Legal Affairs Officer Director of Community Relations

Products Exportable CD Training Program The Knights of Christ Training Course The African American Rite of Passage Course The African American Contemporary Leadership Course Race Relations and Awareness Course Human Relations Development Course

Products (cont’d) Prevention of Harassment and Discrimination Course Interpersonal Communications Course Professional Development Course Assertion Training Course New Creation Development Course The Power of Achievement Course

Services Organizational Consultation Counseling Services Intra Community Economics Program Financial Empowerment Program Regional Occupation Program Web-site Administration Diversity Training and Consultation

General Concept of Training Select Critical Tasks Performance Test Training Materials Train to Meet Standards Evaluate Effectiveness of Training Key Initial Action Response AnalyzeProvideConduct Evaluate

AFRICAN AMERICAN CULTURAL CENTER Cultural Community Center Heritage Academy Rite of Passage Training Comp Center BusinessBusiness CenterCenter Library NPOsNPOs NPOsNPOs Auto Repair Training Appliance Repair Training Home Repair Training Shopping Center Credit Union

REGIONAL OCCUPATION PROGRAM CENTER Counseling Classroom Storage Restrooms Welding Machine Technology Electricity & Drafting Rooms Carpentry Room Main Office Health Service Center Environmental Controls Automotive Computer Electronics Construction Technology Human Services / Personal Care

PEAT Chart Purpose Expectation Agenda Time

NEAT Chart Need Expectation Agenda Time

The Leadership Model Command Control Communicate Intelligence

The Power Diamond Power Culture Law Resources

Norms Model PerceptionsAttitudes Morals Values NORMS

PIES Spiritual EmotionalIntellectual Physical

The L.I.D.M.A.C. Chart Loyalty Morality Integrity Assertiveness Character LIDMAC Discretion

The High Performer The Kwanzaa Achievement Model Managing Time Risk Taking Holistic Fitness Self-Image/Confidence Networks Visualization Mental Rehearsal Belief Work Style What so ever a man can conceive, and believe...he can also achieve.

High Performing System The Kwanzaa Achievement Model People Purpose Innovation Feedback Systems Goals Leadership Creative Processes Communications Flexibility Teamwork

Goals and Objectives The Kwanzaa Achievement Model (1) Perfect High Achievement Possibilities (2) Develop Pride and Professionalism in Activities (3) Establish Excellence as Our Standard (4) Recognize Outstandanding Performance (5) Effect organizational improvements (6) Optimize the employment of personnel/equipment (7) Modernize systems wherever possible (8) Reinforce profitability and value of the company (9) Improve accountability and reliability to markets (10)Prevent fraud, abuse and waste

My Working Priorities for the rest of my life 1. Interesting 2. Good Wages/Salary 3. Promotion Potential 4. Personal Growth Potential 5. Appreciated 6. Good Working Conditions 7. Belongingness 8. Empathetic Management Team 9. Management Loyalty 10. Tactful Discipline 11. Job Security

Positions Desired Training and Sales Consultant Organizational Effectiveness Training Management Job Analyst/Quality Control Manpower Planning and Development Human Resource Development Educational/Training Coordinator Communications Specialist

Wholistic Fitness Father Son Holy Ghost Body Soul Spirit LIFE

The Psychology of Winning Qualities of a Winner Dr. Dennis Waitley SELF-AWARENESS SELF-ESTEEM SELF-CONTROL SELF-MOTIVATION SELF-EXPECTANCY SELF-IMAGE SELF-DIRECTION SELF-DISCIPLINE SELF-DIMENSION SELF-PROJECTION

Peak Performance Commitment to a Goal Goals that are Measurable and Achievable Self Management through Self-Mastery Clear Thinking Self Control Teambuilding Role Playing Delegating and Participating in Management Flexibility - Course Correction as Required Managing Change Technological Adoptability and Integration

THINK AND GROW RICH The Power of the Master's Mind The Keys to Success Entrepreneurship DESIRE FAITH AUTO-SUGGESTION SPECIALIZED KNOWLEDGE IMAGINATION ORGANIZED PLANNING DECISION PERSISTANCE THE SIXTH SENSE ENTHUSIASM THE SUBCONSCIOUS MIND THE BRAIN

High Performing System The Kwanzaa Achievement Model People Purpose Innovation Feedback Systems Goals Leadership Creative Processes Communications Flexibility Teamwork

REGIONAL OCCUPATION PROGRAM CENTER Counseling Classroom Storage Restrooms Weldind Machine Technology Electricity & Drafting Rooms Carpentry Room Main Office Health Service Center Environmental Controls Automotive Computer Electronics Construction Technology Human Services / Personal Care

Vision Statement Initiate strategy to integrate innovation to achieve growth objective. Design a progressive developmental training program to facilitate achievement of growth objectives. Advance implementation plan to orient and develop the management team to maintain growth objectives.

Goal and Objective $20 Million Growth Strategy. Refine Current Human Resource Development in Strategic Growth. Tailor Strategic Growth to complement achievements to-date.

Today’s Situation Re-evaluate current situation. Review Job Task Analysis (JTAs) to validate applicability to strategic growth. Apply Programmed Change Model to identify growth pinch points. Identify and Reengineer Applicable Tasks, Conditions and Standards

How Do We Get There? Institute Controlled-Change Model. Maintain Programmed Process Control Change Plan. Target Training Development toward new developing corporate environment. Implement monitoring system for identification/resolution of restraining forces.

Available Options Refine current initiatives, minimize restrictive factors. Advantage: Less disruptive Disadvantage: Less Innovation Cost Projections: Evaluation Phase: < $50K Minus HR costs Implementation Phase: < $100K Minus HR costs Assessment Phase: < $50K Minus HR costs Minimize growth projections

Recommendation Recommend Integrate Programmed Change Model Strategy: Including JTAs, Organizational Assessment, Training and Monitoring Program Adopt Strategic Plan for Strategic Growth Use Corrective Method for Adjustments Exercise Situational Leadership/Leaders

Business Plan The Kwanzaa Gallery, Inc. Frank M. Johnson, Sr. May 11, 2002

Agenda Company Introduction and Background Company Differentiators Products/Services Details Market Conditions Financials Summary

Company Introduction and Background Vision Statement Key employees, their background and role(s) Company history and key milestones List of company products/services

Vision Statement To conduct activities to prepare adolescents and teens for passage to responsible adulthood through systemically planned Rite of Passage education and training throughout each growth year of their youth

Goals and Objectives To build conducive systems, facilities, and programs to secure parental and community involvement. To prepare teens with knowledge for successful and responsible citizenship. To institute a community-driven Regional Occupation program.

Goals and Objectives To conduct programs to orient youth about cultural diversity, maintenance of individual culture and appreciation of others. To conduct programs to emphasize the importance of ethnic, cultural history and lessons learned by ancestors. To introduce youth to the spiritual and religious beliefs of their family, their ancestors and understanding differences which exist in the society.

Augusta African American Cultural Center Cultural Community Center Heritage Academy Rite of Passage Training Comp Center BusinessBusiness CenterCenter Library NPOsNPOs NPOsNPOs Auto Repair Training Appliance Repair Training Home Repair Training Shopping Center Credit Union

Director, Business Development and Programs Open Position Coordinates NPOs and Business Center Manages The Fashion Gallery Manages The Music Gallery Managers The Wine Gallery Manages The Jazz Gallery Manages The Cultural Center Manages The Kwanzaa Care Center

Cultural Community Center Credit Union Bookstore/Library Conference Center Computer Center Business Center Auto Repair Center Home Repair Center Rite of Passage Training Center

Regional Occupation Program Center Counseling Classroom Storage Restrooms Welding Machine Technology Electricity & Drafting Rooms Carpentry Room Main Office Health Service Center Environmental Controls Automotive Computer Electronics Construction Technology Human Services / Personal Care

Non-Profit Organization Center Credit Collection Agency Child Support/Alimony Collection Agent Collection of Criminal Violation Fines NAACP Business League Afro-Am/Minority Chamber of Commerce Cultural Development Organiztions Community Service Organizations

Director, Education/Training Open Position Directs operations of the Multi-cultural Rite of Passage Programs Directs operations of the Regional Occupation Program Manages training programming and scheduling Manages Business Consultation and Education Initiatives

Director, Research/Development Open Position Maintains information library/bookstore in support of active programs/activities. Locates and acquires applicable literature, current events and references. Conducts Historical Research applicable to all activities Develops lessons learned summaries.

Director, Personnel and Administration Open Position Manages Public Affairs and Relations Manages Recruiting and Employment Referrals Manages Personnel Administration Manages Facilities and Logistics Equip, Inventory, Maintenance and Use Material Safety Buildings and Grounds Supply and Acquisitions

Director, Business Finance Open Position Financial Accounting Payroll Accounts Receivable/Payable Business Forecasting Price Controls

Company History and Background The Kwanzaa Gallery, Inc. Founded 1996 Augusta, Georgia

Milestones Co-Founder, Augusta Black Chamber Co-Founder, Augusta Summit of Afro-Am Business Entities Co-Founder, CSRA Afro-Am Assoc. Annual Spirit of Kwanzaa Awards Banquet Annual Kwanzaa Celebration Intra-Community Affirmative Action Program Ft. Gordon DDEAMC Black History Month Video

Affiliations National Rite of Passage Institute Orita Rite of Passage Program Blacks Against Black Crime, Inc. Augusta Summit African American Business Entities (ASAABE) Augusta Black Chamber of Commerce CSRA African American Association Metro Augusta Chamber of Commerce

What Makes The Kwanzaa Gallery Different Not For Profit Business Enterprise Business developed for the express purpose of youth development Business developed for the express purpose of community development Business developed for the express purpose of cultural and diversity development

Youth Development Providing Hope for the Future Showing Care and Concern for Today Creating Opportunity Demonstrate Leadership Exemplify Group Capability and Competence Viability of Legitimate Alternatives Assertive Vs..... Reactive Problem Solving

Community Development Umoja - Increase Unity and Cohesion Kujichagulia -Encourage Self Determination Ujima - Promote Collective Work Responsibility Ujamaa - Interdependent Economics Nia - Rededication Purpose, Goals, Objectives Kuumba - Celebrate Creativity Imani - Faith Applied Is Faith That Works

Cultural Development Celebrating Culture and Heritage Learning and Honoring Our History Community Based Affirmative Actions Plan for Afro-American Future Self-Awareness and Realization Divine Creation With Divine Inheritance

How The Kwanzaa Gallery Creates a Competitive Advantage Purposeful Economic Revitalization Community Based HRD/HRM Cost Effective / No Debt Program Multi-Cultural Socialization/Diversity Prevention of Recurrent Criminal Acts

How The Kwanzaa Gallery Creates a Competitive Advantage (cont’d) Parental Training vs. Social Conformity Community Mentoring wins Allegiance Minimize Government Intervention Create leaders & teamwork for community Cultural Heritage Honored and Taught

Product/Services Current Offerings Rite of Passage Orientation Package 12 Courses Exportable CD Training Program Annual Spirit of Kwanzaa Award Program Kwanzaa Celebration Ethnic/Cultural Heritage Observance Kit BABC ‘Think Bigger’ Program

Product/Services Current Works in Progress Program Promotional Book Exportable Training Kits Ongoing Market Development Revised Marketing Plan Regional Occupation Program in R&D

Market Conditions Growth opportunity Competitive climate Risks

Market Conditions: Growth Opportunities Annually Programs Culturally Unique Programs 7 Programs non-generic for marketing Diversity/Cross-Cultural Applications City-wide Applications National and State-wide Applications Juvenille Justice Rehab APplications

Market Conditions: Competitors 4 DFACS/Child Welfare 4 Medical Counseling 4 Mentoring (i.e. 100 Black Men) 4 Religious Youth Groups 4 Junior Achievement 4 Youth Challenge Academy 4 YDC/Juvenille Justice 4 YMCA, YWCA and/or Family Y 4 Boys & Girls Clubs 4 Scouting (Boy and Girl Scouts)

TKG vs. Ten Others Parental Training vs. Social Conformity (5) Prevention of Recurrent Criminal Acts (5) Cost Effective / No Debt Program (4) Create leaders & team- work for community (4) Minimize Government Intervention (2) Multi-Cultural Socialization/Diversity (2) Cultural Heritage Honored and Taught (1) Purposeful Economic Revitalization (0) Community Based HRD/HRM (0) Community Mentoring wins Allegiance (0)

Market Conditions: Risks Privatization Inefficient Human Resource Utilization Untapped Diversity

Financials Revenue/Profitability history Financial outlook

The Kwanzaa Gallery Marketing Plan May 26, 2007 Frank M. Johnson

Agenda Product/Service Vision Positioning Goals and Objectives Business Tactics Situation Analysis Financials Summary Q&A

Product/Service Vision Phase 1 -The Rite of Passage Program Phase 2- Multicultural Rite of Passage Phase 3 -Regional Occupation Program Phase 4 -Multicultural Community Ctr Phase 5 - Interstate Expansion

Product/Service Vision (as applicable to each Phase) Exportable Training Package (intellectual Property) Exportable Training Program (CD and Internet) Static Multi-purpose Training Center Interstate Training Centers

Positioning Rite of Passage Program Socialization Training Regional Occupation Training Program Reinstate Diverse Community Citizenship Apprenticeship Program Youth Development Program (Pre-Adult)

Positioning Supplement VOTECH Training Reinforce Secondary Socialization by Community Involvement Tagline “The Dreamer Must Awaken…..and Then Go To Work”

Goals and Objectives Extend Human Resource Development Program at Community Level Community Human Resource Development Training Supplement Public Education System

Goals and Objectives Increase Number of Classes at Novice, Junior and Senior Level Increase Number Cultural/Ethnic Groups Participating in ROP Increase Number of Cross-Cultural / Multi-Cultural Groups Being Trained

Goals and Objectives Increase Number of Enterprise Zone Cities Conducting Program(s)- National Increase Number of Non-Enterprise Zone Cities Conducting Program(s) - Interstate Growth

Goals and Objectives

Business Tactics Television Spots Community “What would you do to improve youth development in Augusta” Proverb “Train Up A Child In the Way They Should Go, and They Will Not Stray…” Multicultural “What Potential Exists for Conflict and What Can Be Done to Prevent It”

Business Tactics Sponsor NPO Media Profiles BABC, BIG, NAACP etc…. Flyers - Community Action Mandate(s) Create Human Resource Development Taskforce

Situation Analysis 37% MSA Population between % Without College Degrees 44% Working in Service Industry 37% Female Heads of Households 24% Living Below Poverty Level with Children Under 18 years old

Situation Analysis History and Market trends Domestic/international outlook Implications of trends What are the opportunities for your product/service? Competition Risks

Financials Forecast Revenues Costs Profit