Big Tech Backs Social Good

Presenter Peter Gowen Online Analytics Coordinator Faculty Development and Instructional Design Center

Topics Google for Nonprofits – Google Apps – Google AdWords – YouTube – Google Earth (?) Google+ Google Analytics

Google for Nonprofits (G4NP) Available in US, UK, Canada, Japan, Australia, New Zealand Must be 501(c)(3) Cannot be: – Government entity or organization – Hospital/healthcare organization – School, daycare, academic institution* * See Google in Education insteadGoogle in Education

G4NP – Google Apps Gmail: branded accounts*, using Gmail (under the hood) Google Calendar: share calendars online Google Drive: share documents/files online * With your own domain.

Google Apps Resources Use your tech savvy for a good cause: Help a nonprofit migrate to Google Apps Use your tech savvy for a good cause: Help a nonprofit migrate to Google Apps How to Use Google Apps for Your Nonprofit’s How to Use Google Apps for Your Nonprofit’s How to use Google Drive as your nonprofit’s file system How to use Google Drive as your nonprofit’s file system

G4NP – Google AdWords $10,000 per month AdWords credit Track conversions, ROI Limitations: – A $2.00 maximum cost-per-click (CPC) – Only run keyword-targeted campaigns – Only appear on Google search result pages – Only run text-based ads – “must hold current and valid charity status” - Google Ad Grants Nonprofit Guide (2014)Google Ad Grants Nonprofit Guide (2014)

Google AdWords Resources How Non - Profits Can Get the Most Out of Google Grants How Non - Profits Can Get the Most Out of Google Grants Google AdWords Grant Account: 7 Tips for Every Manager Google AdWords Grant Account: 7 Tips for Every Manager Eight Things Nonprofits Should Know About Google AdWords Eight Things Nonprofits Should Know About Google AdWords AdWords for Non-Profits: Maximizing Your Google Ad Grant AdWords for Non-Profits: Maximizing Your Google Ad Grant 10 Ways Nonprofits Can Make the Most Out of Google Grants 10 Ways Nonprofits Can Make the Most Out of Google Grants

G4NP – YouTube Donate button! Live streaming Video overlays/annotations Record at the YouTube movie studio – At Los Angeles – Must have 1000 YouTube subscribers – ($$?)

YouTube Resources YouTube Nonprofit Program YouTube for Nonprofits Playbook Guide YouTube for Nonprofits: 101 Five Nonprofits Maximizing YouTube’s Nonprofit Program Five Nonprofits Maximizing YouTube’s Nonprofit Program 5 Ways Non-Profits Can Increase Engagement With YouTube 5 Ways Non-Profits Can Increase Engagement With YouTube

G4NP Resources Apply at: google.com/nonprofits/join/google.com/nonprofits/join/ G4NP Program BenefitsProgram Benefits G4NP Get Started Guides & Video TutorialsGet Started Guides & Video Tutorials G4NP Help CenterHelp Center G4NP BlogBlog Follow on Google+: +GoogleforNonprofits+GoogleforNonprofits Follow on Twitter: Twitter Hashtag: #G4NP#G4NP

Google+ 350M – 550M “active users” – Think Gmail and YouTube Higher Google Search results ranking – Google+ side panel – Google+ Local pages YouTube integration Google Hangouts Built-in user statistics

Google+ Resources 12 Google+ Best Practices for Nonprofits HOW TO: Reserve a Custom URL for Your Nonprofit’s Google+ Page HOW TO: Reserve a Custom URL for Your Nonprofit’s Google+ Page How To Make A Google Plus Page Appear Next To Google Search Results How To Make A Google Plus Page Appear Next To Google Search Results

Google Analytics Track users on your website(s), app Wealth of data: Pageviews, Users, Location, Device, best Keywords, etc. Track Conversions (e.g., donations) – ties in with AdWords Ask Questions – Are people using my site? – Who? – How/why? – Are other sites linking to mine?

Google Analytics Resources Google Analytics FeaturesFeatures Google Analytics Help CenterHelp Center Google Analytics for Nonprofits: 5 Basic but Essential Metrics to Track Google Analytics for Nonprofits: 5 Basic but Essential Metrics to Track 5 Web Reports Every Nonprofit Should Know The Secret to Unlocking Google Analytics for Nonprofits The Secret to Unlocking Google Analytics for Nonprofits How a Nonprofit Can Best Use Google Analytics How a Nonprofit Can Best Use Google Analytics

Questions?