Gift of $250,000,000 from Bernie Marcus More animals than any aquarium Over 8 million gallons of water 500,000 square feet Over 5,000,000 guests so far Gift of $250,000,000 from Bernie Marcus More animals than any aquarium Over 8 million gallons of water 500,000 square feet Over 5,000,000 guests so far Georgia Aquarium Overview

Galleries – River Scout River Scout Fresh Water Animals from American, Amazon and African rivers River Scout Fresh Water Animals from American, Amazon and African rivers

Ocean Voyager Over 6 million gallons and 85,000 fish Ocean Voyager Over 6 million gallons and 85,000 fish

Galleries – Cold Water Quest Coldwater Quest Marine mammals – sea otters, sea lions, penguins Beluga whales from Mexico and New York Coldwater Quest Marine mammals – sea otters, sea lions, penguins Beluga whales from Mexico and New York

Galleries – Tropical Diver Tropical Diver Largest Living Reef Exhibit in the US Jellies and other “jewels of the sea” as “living art” Tropical Diver Largest Living Reef Exhibit in the US Jellies and other “jewels of the sea” as “living art”

Galleries – Georgia Coast Georgia Explorer Highly interactive gallery with a large children’s play area Touch tanks with shrimp, horseshoe crabs, sharks and stingrays Sea turtles Georgia Explorer Highly interactive gallery with a large children’s play area Touch tanks with shrimp, horseshoe crabs, sharks and stingrays Sea turtles

800 cable locations 5 companies 220 Full time employees 150 Part time employees 1000 Volunteers 5 IT Staff 800 cable locations 5 companies 220 Full time employees 150 Part time employees 1000 Volunteers 5 IT Staff IT Facts

Responsibilities Data networking Voice networking (including call center) Web site Business applications Cellular voice and data

Exhibit Info. Systems Signage & Graphics EXHIBIT TECHNOLOGY Parking HOSPITALITY, MARKETING and FUNDRAISNG Up-Charges Web/ eChannel Ticketing Retail Systems Queuing Restaurant Guest Services Event Management Membership/ Loyalty Programs Financial Management BACK OFFICE Human Resources Fulfillment/ Supply Chain Contractor Management Inventory Management Office Productivity Office Communications Operational & Reporting Recruiting Visitor Insight Marketing Plant Operations AQUARIUM OPERATIONS Animal Operations Life Support IT Help Desk INFRASTRUCTURE Electricity Disaster Recovery Communications (Phone/Fax) Enterprise Storage Wide Area Communications Systems Operations Wireline Capabilities Announcements PA Desktop PCs/ OS/Appl/ Servers Walking/ Visual Tours Media Displays Event Notification/ Time Call Location Based Sensing VISITOR EXPERIENCE Security Kiosks Volunteer Management Systems Blueprint

Key Infrastructure Decisions High Bandwidth Flexibility to support diverse and changing business applications Support for multiple companies Easy to support with limited resources Familiar support/integration tools

Infrastructure “By Products” Offsite backup Internet II Diverse Access

Call Center Cisco IPCC 4 PRI Circuits 20 Agents Up to 2,500 inbound calls per day –Ticket Orders –Directions –Hours –Web site help desk

95 Tanks 61 Miles of pipe and wire 454 Miles of electrical conduit 281 Pumps 95 Tanks 61 Miles of pipe and wire 454 Miles of electrical conduit 281 Pumps Life Support Systems

2,000,000 #’s of salt 11 Control computers on a separate network Maintain tight water temperature parameters 25% of systems (larger tanks) 100% controlled by computer –Water Flow –Backwash filters –Ozone generation –Pump speed – conserves energy Pages technicians automatically 15 staff 24 X 7 2,000,000 #’s of salt 11 Control computers on a separate network Maintain tight water temperature parameters 25% of systems (larger tanks) 100% controlled by computer –Water Flow –Backwash filters –Ozone generation –Pump speed – conserves energy Pages technicians automatically 15 staff 24 X 7 Life Support Systems

Exhibits 35 projectors (approx. 123,000 ANSI lumens) 13 LCD screens 3 stationary pan and tilt cameras 2 Hi-Def Video cameras 35 projectors (approx. 123,000 ANSI lumens) 13 LCD screens 3 stationary pan and tilt cameras 2 Hi-Def Video cameras

Barrisol Wall –550 LED fixtures –Computer and Timecode Controlled –Wall is also used as a projection screen when running promos and special event graphics Barrisol Wall –550 LED fixtures –Computer and Timecode Controlled –Wall is also used as a projection screen when running promos and special event graphics Special purpose Exhibits

6 Wide format projectors 7 IBM Compatible Media Servers Technology: - Infra-Red Cameras - Infra-Red Emitters 6 Wide format projectors 7 IBM Compatible Media Servers Technology: - Infra-Red Cameras - Infra-Red Emitters Ocean Voyager Touch Wall

Fish Scales 35,000 Fish Scales – Aquarium version of Olympic Brick program Sold on-line before opening to raise money and generate interest 12,650 LED Lights in the wall Locator Application 35,000 Fish Scales – Aquarium version of Olympic Brick program Sold on-line before opening to raise money and generate interest 12,650 LED Lights in the wall Locator Application

National Attention Audience 2,881,319,000+ Number of news stories Audience 2,881,319,000+ Number of news stories 1100+

“Business” Systems Digital Asset Management Video Editing Ticketing/Donation Voice/Office Security Medical Records Digital Asset Management Video Editing Ticketing/Donation Voice/Office Security Medical Records

Digital Asset Management 850 Photos Attribute and Free text search Restricts downloading by “watermarking” the photos 850 Photos Attribute and Free text search Restricts downloading by “watermarking” the photos

Video Editing 350 Hours of video – 20 hours in HD Fish-eye video Jellyfish video Open Ocean video Right Whale theater video 350 Hours of video – 20 hours in HD Fish-eye video Jellyfish video Open Ocean video Right Whale theater video

50% of Tickets Sold on-line Over 3,000,000 tickets sold Over $2 million raised through Fish Scales and 4Rs Over 125,000 Annual Pass Members Annual Pass Members from 49 states 50% of Tickets Sold on-line Over 3,000,000 tickets sold Over $2 million raised through Fish Scales and 4Rs Over 125,000 Annual Pass Members Annual Pass Members from 49 states Ticketing/Donation

Voice/Office Collection activities in 12 Countries worldwide Up to 12 staff involved in collection activities during transport Voice and are mission critical to coordinating these activities Collection activities in 12 Countries worldwide Up to 12 staff involved in collection activities during transport Voice and are mission critical to coordinating these activities

Security 102 Camera Locations Exterior Door Contact Switches Card Access System Walk thru magnetometers Fire Alarms 6 DVR’s Homeland Security – Critical Infrastructure 102 Camera Locations Exterior Door Contact Switches Card Access System Walk thru magnetometers Fire Alarms 6 DVR’s Homeland Security – Critical Infrastructure

Medical Records 5,800 sq. ft. Vet Clinic Focus on Pathology and Preventive Medicine Apply new discoveries to the conservation of aquatic life 150 Active cases Case folders include video, images, ultrasound, x-rays and photo-microscopy 5,800 sq. ft. Vet Clinic Focus on Pathology and Preventive Medicine Apply new discoveries to the conservation of aquatic life 150 Active cases Case folders include video, images, ultrasound, x-rays and photo-microscopy

On-Going Projects Low latency/high bandwidth video conferencing – University of Georgia School of veterinary medicine Distance Learning Enhanced PR support

Lessons Learned Appropriate sizing is key Provide for redundancy Don’t forget “legacy” devices Choose implementation partners wisely