Chapter 4. Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways, and these.

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Presentation transcript:

Chapter 4

Color is considered one of the most useful and powerful design tools you have. People respond to different colors in different ways, and these responses take place on a subconscious, emotional level. In our American culture, black has long been associated with death, while white is believed to signify life and purity. In the Orient, however, white is the traditional color of mourning. In the United States, black has also come to suggest sophistication and formality. Americans generally associate trust an stability with the color blue, while Koreans have this reaction to pink and other pastel colors. Color Symbolism

Cool Color MeaningsCool Color Meanings (calming): Blue, Green, Turquoise, Silver Warm Color MeaningsWarm Color Meanings (exciting): Red, Pink, Yellow, Gold, Orange Mixed Cool/Warm Color MeaningsMixed Cool/Warm Color Meanings: Purple, Lavender, Green, Turquoise Neutral Color MeaningsNeutral Color Meanings (unifying): Brown, Beige, Ivory, Gray, Black, White

Blue, Red, White and Grey = Stability, Power, Trustworthiness, Conservatism Yellow, Brown, Orange, Green = Nature, earthiness, warmth Red, Orange, yellow = more warmth Blues and Aqua's = water and coolness Primary colors (Red, Blue, Yellow) = Convey fun Color Meanings

In the Western Culture: Purple and gold are often associated with Royalty, wealth and opulence Red, White and Blue reminiscent of the American flag, immediately convey notions of patriotism and, to some extent, conservatism. Green has taken on a very strong connotation as the color representing ecology and concern for the environment, however, it also conveys meanings associated with money and the suggestion "to go ahead" which is obviously derived from traffic lights. Colors represent holidays and seasons of the year. The Fall foliage colors of Red, orange, yellow, and brown are clearly expressive of Thanksgiving. Halloween: Orange and Black. Red and Green represent Christmas. Purple and Yellow and other pastels colors represent Easter.

Helen Frankenthaler Bay Side (1967) Acrylic on canvas.

Hans Hofmann The Golden Wall (1961) Oil on canvas.

Edvard Munch The Scream (1893) Casein on paper.

Emil Nolde Still Life, Tulips (1930) Watercolor on paper.

Pablo Picasso The Old Guitarist (1903) Oil on canvas

Mark Rothko Blue, Orange, Red (1961) Oil on canvas

Vincent Van Gogh Starry Night (1889) Oil on canvas.

Vincent van Gogh: "Sunflowers (Vase with fifteen sunflowers)", 1888

"Color is my day-long obsession, joy and torment." Claude Monet ( )

Claude Monet Haystack at Sunset Near Giverny (1891)

Claude Monet, Haystack at Sunset...

Claude Monet, Haystack Noon….

Claude Monet, Haystack Winter

Claude Monet, Haystack in winter at Sunset...