ITi TROPICALS SOCIAL MEDIA ANALYSIS. iTi TROPICALS FACEBOOK 2 LIKES: 7 0 TALKING ABOUT PEOPLE : 0.65 PER DAY POSTS : COVER PHOTO? No CUSTOM AVATAR? No.

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Presentation transcript:

iTi TROPICALS SOCIAL MEDIA ANALYSIS

iTi TROPICALS FACEBOOK 2 LIKES: 7 0 TALKING ABOUT PEOPLE : 0.65 PER DAY POSTS : COVER PHOTO? No CUSTOM AVATAR? No CUSTOM URL? Yes IMPRES SIONS MONTHLY : 10

iTi TROPICALS FACEBOOK 3 The content on iTi’s Facebook page is automated, and lacks an interactive component. Facebook’s new Timeline format needs to be optimized, including a custom cover photo. There is no pattern to postings on the iTi Facebook page, with many spurts of activity, lacking consistency. No connections with relative industry peers or clients.

iTI TROPICALS TWITTER 4 FOLLOWERS: 0 PER DAY MENTIONS : PER DAY TWEETS : BACKGROUND? Yes CUSTOM AVATAR? No SYNCED TO FB? No 104 IMPRES SIONS MONTHLY : 3,478

iTI TROPICALS TWITTER In the past 90 days, iTi has received: – 86 retweets – 19 mentions These retweets and mentions help boost the impressions iTi receives via Twitter. However, most of these Retweets are from other iTi accounts There are many iTi accounts on Twitter, all of which can be used to drive awareness and conversation within the industry. Content is automated and lacks interactivity or quality commentary. A Klout score of 26 shows iTi has a quality network of followers developed, but is lacking execution of a clear strategy. Hashtags should be used to optimize content and participate in industry conversations. 5

iTI TROPICALS YOUTUBE 6 VIDEOS: 6 BACKGROUND? No CUSTOM AVATAR? No OPTIMIZED? No VIDEO VIEWS: 2,831 SUBSCRIBERS: 1

iTI TROPICALS YOUTUBE iTi videos on Facebook are recordings of past webinars. No videos in the last 2 years. Videos are not optimized for search. Videos contain incredibly valuable content for iTi, and should be promoted throughout social networks to display leadership in the industry. 7

CHIQUITA BANANA SOCIAL MEDIA ANALYSIS

CHIQUITA BANANA FACEBOOK 9 LIKES: 119, TALKING ABOUT PEOPLE : 0.95 PER DAY POSTS : COVER PHOTO? Yes CUSTOM AVATAR? Yes CUSTOM URL? Yes IMPRES SIONS MONTHLY : 643,935

CHIQUITA BANANA FACEBOOK 10 Chiquita does an incredible job of creating highly interactive, quality content. Chiquita posts every day, at least one time. They respond to questions and comments from fans. They have optimized their page to match Facebook’s new Timeline format.

CHIQUITA BANANA FACEBOOK 11 Analyzing Chiquita’s posts for the past 30 days revealed the following interaction levels: – Average of 96 ‘likes’ per post – Average of 46 ‘comments’ per post – High of 725 ‘likes’ – High of 262 ‘comments’ (These highs were on a post about giving away free product)

CHIQUITA BANANA TWITTER 12 FOLLOWERS: 9.23 PER DAY MENTIONS : 5.13 PER DAY TWEETS : BACKGROUND? Yes CUSTOM AVATAR? Yes SYNCED TO FB? No 2,814 IMPRES SIONS MONTHLY : 423,995

CHIQUITA BANANA TWITTER In the past 90 days, Chiquita has received: – 162 retweets – 831 mentions This shows high quality content creation (based on retweets) and interactive content creation (mentions). Chiquita creates unique hashtags to get their fans involved, as well as participate in industry conversation. They do a tremendous job of reaching out to customers on Twitter. 13

CHIQUITA BANANA YOUTUBE 14 VIDEOS: 69 BACKGROUND? Yes CUSTOM AVATAR? Yes OPTIMIZED? No VIDEO VIEWS: 123,664 SUBSCRIBERS: 81

CHIQUITA BANANA YOUTUBE Chiquita uses their YouTube channel to show fun videos involving their bananas. Chiquita highlights fan creativity by posting user-generated content. Videos are not optimized for search. Custom background shows they are dedicated to their YouTube presence. 81 users are subscribed, showing they truly enjoy Chiquita content. 15

OTHER COMPETITORS SOCIAL MEDIA ANALYSIS

OTHER COMPETITORS Hurrdat also analyzed the social media presence of the following iTi competitors: 17 FORTITECH SUNSET PRODUCE IMPERICAL SUGAR

FORTITECH, INC. 18 FOLLOWERS: 888 IN THE LAST 90 DAYS RETWEETS: 22 MENTIONS: 27 LIKES: 174 PEOPLE TALKING ABOUT: 1

SUNSET PRODUCE 19 FOLLOWERS: 955 IN THE LAST 90 DAYS RETWEETS: 22 MENTIONS: 52 LIKES: 805 PEOPLE TALKING ABOUT: 57

IMPERIAL SUGAR CO. 20 FOLLOWERS: 881 IN THE LAST 90 DAYS RETWEETS: 4 MENTIONS: 1 LIKES: 18,160 PEOPLE TALKING ABOUT: 433

iTi TROPICALS VS COMPETITORS SOCIAL MEDIA ANALYSIS VS

LIKES AND FOLLOWERS 22 TWITTER FOLLOWERSFACEBOOK LIKES

MESSAGES PER DAY 23 TWEETS/DAYFACEBOOK POSTS/DAY

MONTHLY IMPRESSIONS 24 TWITTER IMPRESSIONSFACEBOOK IMPRESSIONS

LINKEDIN DATA 25 LINKEDIN FOLLOWERS