Managing and Publishing Local Content YP Listing Management Powered by YEXT

Working with dozens of leading brands Direct connections to 60 leading publishers

Consumers are Looking for Lots of Information It’s not just about knowing where a location is. It’s also about discovering the details to lower friction and drive people into the location. Type of Info Sought Restaurant/ Dining AutomotiveRetail Prof. Services Financial Services Listings41%32%35%15%24% Hours of Operation46%26%38%8%16% Map, Distance or Directions47%25%35%10%16% Address40%28%33%12%20% Phone Number34%28%26%15%21% Website36%27%36%13%27% Prices38%28%32%10%12% Promotions-Discounts28%16%28%5%8% Consumer Ratings, Reviews33%19%15%10% Product Availability14%15%28%5%9% Other Information5%3% 1%5% Note: Percentages = # who checked type of information sought/# who searched for business in the category LOCAL SEARCH – Information Sought by Consumers Source: immr Local Search study, 2012 Top Reason 40%+ 30%+ Top Reason 40%+ 30%+ And mobile… 65% of smart phone users make purchases after searching on their phone And mobile… 65% of smart phone users make purchases after searching on their phone

But They Look in Many Places Major search portals like Google and Yahoo are important, but tons of searches are done on smaller sites too. Source(s) Used when searching for… Restaurant/ Dining AutomotiveRetail Prof. Services Financial Services Search Engine75%62%76%25%50% All Others (net)67%42%44%25%33% Local search site24%17%19%9%11% Portal search site12%11%12%7%9% Review site24%11%9%7%9% Other source6%3%4%2%4% Note: Percentages = # who checked source/# who searched for business in the category LOCAL SEARCH – Sources Used Source: immr Local Search study, 2012

Example: PowerListings+ Adds Rich Content Adding the What, When & Who of your Business From WhereTo Why WHO WHEN WHAT STAFF BIOS EVENTS PRODUCTS /SERVICES MENUS

Product Lists Show In-Store Inventory Customize list name on listing Use to promote weekly deals Tailored sections to divide the catalogue Detailed details like photos and videos

Yext Approach: Bringing Together Info Across Teams DATA & SOURCES YEXT PLATFORM DISTRIBUTION POINTS 40% off shoes! 1 Main Street Buy 1, Get 1 Free 6am – 12am OPEN MOBILE APP WEBSITESSTORE LOCATOR GOOGLE AND FACEBOOK OFFLINE OPEN HOURS, PHONE (Store Ops, Franchises) PRODUCTS, CALENDARS, MENUS, BIOS (Sales) PHOTOS, VIDEOS (Marketing) COUPONS, OFFERS (Marketing – Promos) CONTACT INFORMATION (Location)

PowerListings Network Location Software Two Products &

Software to Enable Richer Content, Data Control Manage location information centrally Smart Import up to 100,000 locations Easily structure and organize your information by location  Multi-Location Management, including amending without changing existing data.  Export to Sites, Store Locator, and Ads Add deep, engaging information to local search Photos and Videos to drive engagement Detailed Business description to improve searchability Introducing PowerListings+ Menus, Staff Bios, Event Calendars, and Products/Services Lists Customized field titles Protect the brand with enterprise-level permissioning Access control and permissioning Grouping folders to divide and manage locations Consistently track performance, reviews Review monitoring across external sites Search and traffic reporting to complement existing metrics

Upload file, match column to fields, formatting error resolution, duplicate listing resolution, address matching. Structure Data: Multi-Location Management

Add Rich Data: Photos, Special Offers, Products Consistent, high quality content drives traffic and better rank across the local ecosystem Photos, videos, and business descriptions highlight and distinguish your profile

Use The Information Your Way: Smart Export Export your location data to distribute to Google+ and others

PowerListings Network Location Software Two Products &

Patent-pending DualSync™ connections with each publisher guarantees your listings will appear in each partner’s index How Our Network Works

POWERLISTINGS NETWORK: Getting the Word Out 150M+ users 45+ sites

Review Monitoring to Track Across Sites See what customers are saying about you with full Review Monitoring. Anytime you get a review on your PowerListings, it appears in Yext. View summary of reviews for all locations. Share reviews.

Why Yext? Software to Make It Easy Richer Content Control & Measurement

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