Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation.

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Presentation transcript:

Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation FAMILY BUSINESS CONFERENCE 2014 HELSINKI

Chapter purple © GROW Permanent Sales Tools & Literature IR-, CRM- & CSR-Programs Online & Social Media Packaging Environments Users & Customers Culture & People Product/Service Design Product/Service Innovation Product/Service Quality Product/Service Concept Brand Identity, Position & Proposition Periodic Advertising & Promotions PR & Product Placement Road Shows, Events & Sponsorships Brands are mainly built for, not promoted to success – Everything Communicates ™

Chapter purple © GROW STRATEGY BRAND CULTURE ”WHAT” ”HOW” ”WHO” PERFORMANCE PRIDE PASSION ”WHY” The holy trinity of holistic and sustainable brand-driven business development and transformation PURPOSE

Chapter purple © GROW STRATEGY BRAND CULTURE Vision Domain Key Success Factors Identity People Values Relationships Experiences Behaviours PERFORMANCE PRIDE PASSION Proposition & DIRECTIONAL IDEA PURPOSE The holy trinity of holistic and sustainable brand-driven business development and transformation ”WHAT” ”HOW” ”WHO” ”WHY” Transparency Internal External

Chapter purple © GROW Andreas Rosenlew Managing Partner, GROW The holy trinity of holistic and sustainable brand-driven business development and transformation FAMILY BUSINESS CONFERENCE 2014 HELSINKI