SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request.

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Presentation transcript:

SEO Tips Terry Pope SocialProfileMasters.com Presented to: Your Organization Upon Request

 The “FaceBook” for Corporate America  How Business & People are Getting Connected  How New Business is Getting Found  How Business is Now Being Done on a Daily Basis  How New Jobs & Talent are Getting Found  Why Predictions Say “Resumes” Will Be Dead in 5 Years  6 Degree of Separation – Now Only 4 or Even 3 Why

Inside SEO & Keyword Density Score (Hidden) Points Ranking Score How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results +

Inside Typical Google Search

Why Once Twice Relevance - Search Algorithms - SEO / Keyword Density 3 Times 5 Times 4 Times ? The first thing that happens when someone does a search using keywords / key phrases ??

 Keyword-Rich Title  Full Summary  Complete Job Listings  Full Job History  Complete All Sections  Connections  Endorsements & Recommendations  Volunteering and Causes  Groups / Companies  Skills - Use All 50  Education – List All College  To Photo or Not to Photo  “Work LinkedIn” (Virtual Cocktail Party)  Activity, Activity, Activity  Branding – Be the GECKO  Show You’re a Human

INSIDE SEO & Keyword Density Score (Hidden) Points Ranking Score How LinkedIn Determines Who Gets Placed on Page #1 of a Search Results +

Working The Bad News – Losing Points

 SEO (Search Engine Optimization)  Your Public Profile Appears on Google/Yahoo/Bing/AOL/DIGG, etc.  Keywords / Key Phrases – Same for SEs  Referral Link SEO (Found Your Public Profile on Web)  External Sources (Websites, Blogs, Forums, Twitter, Google+, etc.)  Back-Links

 Job Seekers Account (LinkedIn) – 3 Levels  Recruiters Account (LinkedIn) – 3 Levels  Premium Account (LinkedIn) – 3 Levels  Ads / Bidding (LinkedIn)  Ads / Bidding (Google AdWords)  Pay Per Click (PPC)  Daily Max Budget

 SEO Should Match  Links to LinkedIn “Public” Profiles  Using LinkedIn for Prospecting  Keeping Up With the Technology  Keeping Your Technology Current  Name-Sake Domain Mini-Sites (10 times more traffic)

 Jeff Walker (single page non-responsive design)Jeff Walker  Melinda Page (single page non-responsive design) Melinda Page  Peter Pappas (single page responsive design w/Blog) Peter Pappas  Patti Connolly (Multi-Page Responsive Design) Patti Connolly  Shawn O’Donnell (Multi-Page Responsive Design) Shawn O’Donnell  Steve Beckham (Multi-Page Responsive Design) Steve Beckham  Santos Berrios (single page responsive design) Santos Berrios

Terry Pope SocialProfileMasters.com Contact Terry for: Contact Terry for: LinkedIn Profile SEO Maximization Make-Overs LinkedIn Profile SEO Maximization Make-Overs Name-Sake Domain Mini-Sites Name-Sake Domain Mini-Sites LinkedIn Consulting & Training: LinkedIn Consulting & (972) Contact Terry for: Contact Terry for: LinkedIn Profile SEO Maximization Make-Overs LinkedIn Profile SEO Maximization Make-Overs Name-Sake Domain Mini-Sites Name-Sake Domain Mini-Sites LinkedIn Consulting & Training: LinkedIn Consulting & (972) SEO Tips