1 Recent marketing actions Conference for ccTLD registries and registrars of CIS Bled, Slovenia – 7 September 2009 Joke Braeken, Deputy Manager External Relations

2 FACTS & FIGURES

highlights  new.eu registrations in July 2009 = 12 month high in new.eu registrations = 15% rise compared to July 2008 .eu registration growth slower than in ccTLD registrations in the EU, but similar to the gTLD growth 3-millionth.eu domain name registered Jan ‘09 Anniversary  high number of renewals and deletions April ‘ million.eu registrations = annual increase of 3.1% compared to same period in 2008 End Q2 ‘09

highlights  Renewal rates higher than industry norm (81%)  Few trades in Q eu domain names out of 2.94 million changed hands  Steady growth in number of DNS queries is indicator of the actual use of.eu names  Trend towards fewer, larger registrars

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6 MARKETING

7 Challenge  TLDs are not the easiest product to advertise!  Intangible products that cannot be seen, tasted, felt, heard or smelled  Well integrated in our daily life, but still many people are not aware of them  A big marketing challenge! Objectives  Increase registration volumes  Consolidate registered volumes  Raise awareness  Value the domain  Outreach ad-hoc customer groups Challenges & objectives

your service Registrars Together Registrars & Registrants Reaching Out Ad Hoc Groups Registrar lunches/meetings Monthly newsletter Hands-on.eu courses Chatline Refining the 24/7 Registrar annual meeting Welcome package Happy birthday card Co-funded marketing Flexible promo credits Flag the thousand Participation in fairs/events The European strip Postcards Regional, ad-hoc initiatives Erasmus pilot 2009 marketing initiatives

9 Flexible Promo Credit Programme  Launched in 2009, valid until 31 March 2010  1 promo credit for each new.eu domain name registered during an earning period  1 credit = 1 new.eu registration free of charge during a cash-in period  Renewals do not qualify  Domain names need to have been available for at least 24 hours  Earning periods: 3 to 12 full months Cash-in periods: 1 to 3 full month

10 Co-Funded Marketing  Until 31 December 2009: funds automatically deposited into registrar’s marketing accounts new.eu registrations: 1.50 euro.eu renewals: 0.15 euro  Any domain names registered (at least 24 hours after released from quarantine) or renewed since 1 January 2009  Funds used to reimburse up to 50% of the eligible costs of approved marketing campaigns  Campaign deadline: 31 October 2010

11 Local initiative: Lisbon

12 Postcards & Comic strips .eu helps attract customers .eu shows that you are European .eu is practical .eu broadens your market .eu streamlines your websites .eu speaks your language .eu raises your visibility .eu equals quality

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14 Thank you!