The Intel Trinity Chapter 27 & 28 Josh Sun

Chapter 27 The Environment  Intel’s Growth  Size:  Billion-dollar company  Tens of thousands of employees  Multinational facilities  Numerous suppliers & retailers, and etc.  Fame:  Reports and articles by big publications and famous writers ( Herb Caen from San Francisco Chronicle; Tom Wolfe from Mercury News)  Amazing comments like “most important company in the world”  Not only the company but Noyce had his own personal profile

Chapter 27 Cont’d  Trade War  JP protégés had surpassed their US masters  Higher quality  Faster Delivery  Competitive pricing  Systematic duplication process (to compensate for the lack of innovation)  Help from JP government and banks  Even tried to steal secrets from IBM  US ignored their JP competitor  Didn’t think JP could play at Silicon level  Made fun of JP competitors (camera click joke)  Results  the Japanese had taken 47 percent of the hottest and most profitable business in chips, dynamic RAMs (DRAMs);  three years later, they had 85 percent, and half of the world’s semiconductor market

Chapter 27 Cont’d  The People  Noyce - Departure  Failed marriage  Troubled children (drugs; mental diseases; accidents)  Not interested in leading a big company and didn’t want to get the blame  Needed by the country to save the US semiconductor industry  Moore - A CEO who is not in charge  Not a big company guy who can deal with shareholders and reporters  But a visionary who can see into the tech future  Grove – Intel’s Emperor  Ambitious and competitive  Finally earned the job he had always wanted  Proved to be one of the greatest businessman in 80s and 90s

Chapter 28  Understand Grove in order to understand Intel  Ambition and Competitiveness  Fought hard not to let Intel fail  TIME’s “Man of the Year”  Great Cost  Publicly humiliated for his controversial decisions  Accused by the government of predatory policies  But these experiences built the leader Intel needed  3 Leadership Stories in Silicon History  Great Return  iSteve  Heart of Andy Grove  US president asked for his advice  His books became bibles for business people

Takeaways  Never underestimate your competitors.  Those who learn from their mistakes thrive.