Leading global excellence in procurement and supply Branch Conference th November Welcome Back

Leading global excellence in procurement and supply CIPS President – Mission 2012/13 CIPS Branch Chairs Meeting Birmingham 9-10 th November 2012

Leading global excellence in procurement and supply 1980’s Getting Qualified Physics Degree ICI – Chartered Engineer Open Windows in Engineering Young Engineer for Britain Met Steve at Manchester University ‘82 - married ‘ ’s Getting Going ICI / Zeneca Production Manager BPR Leader Supply Chain Manager Fellow RSA Starbucks Cool Coaching Project Leader Chair PTA / Chair School Governors Natalie 90, Naomi ’s Keeping Going AstraZeneca Director Outsourcing Head UK Purchasing Global Procurement Transformation Programme Leader Head R&D Procurement CIPS Member / Fellow Natalie to University ‘ ’s What next? Novartis Head Development Strategic Sourcing Chair / President CIPS CIPS Modernisation Project Sponsor Numi to University ‘12 Who is Paula Gildert?

Leading global excellence in procurement and supply Raise Awareness& Profile of Procurement / Sourcing as a Profession What do I want to achieve as President?

Leading global excellence in procurement and supply Promote & Develop our Value proposition – a new winning strategy that goes beyond savings What do I want to achieve as President?

Leading global excellence in procurement and supply An Example 7% 10% 9% Target 9%

Leading global excellence in procurement and supply Continuous Improvement Cost Innovation & Insight Quality & Service Assurance of supply & risk mitigation Corporate responsibility What does Value Beyond Savings look like?

Leading global excellence in procurement and supply

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Building the Brand on a Global stage Building Global Standard Building a Global Network How does CIPS make this a real possibility?

Leading global excellence in procurement and supply Strategic Themes FY14 + Public Good Leading the Global Standard Membership Transformation Knowledge Leadership Global expansion Sustainable growth in Corporate Customers

Leading global excellence in procurement and supply Global Community of over 88,000 in 150 countries Offices in South Africa, Australia, the Middle East, the UK, and setting up in China Over 130,000 education assessments conducted in million page views of the CIPS website each year Our PR coverage exceeds £20 million Advertising Value Equivalent each year Over 6,000 members a year attend our events including our annual conferences attracting thousands of guests Purchasing Managers’ Indices, key economic indicators used by the Bank of England and organisations all over the world CIPS – the vital statistics

Leading global excellence in procurement and supply The strategic importance of the Branches

Leading global excellence in procurement and supply Thank you

Leading global excellence in procurement and supply Future web developments Ben Meadows, Digital Marketing Manager, CIPS

Leading global excellence in procurement and supply My CIPS | Member application Communication methods  What’s the online experience like for new members?  How can we portray a more professional image?  Are users likely to re-visit the CIPS site after that initial visit?  Can we ensure the content users view is relevant to them?  What methods do we need to keep up with Technology?  Are we servicing a Global audience?

Leading global excellence in procurement and supply Revised membership application process Membership engagement  Looked at the key customer touch points for new members  Obvious need to simplify the existing membership application process  Expectation for all new members to be able to join online regardless of country  One application for all – doesn’t meet the requirements of a Global audience

Leading global excellence in procurement and supply Capturing customer detail Revised Application  Identify all Global stakeholders  Highlighted mandatory fields within the application  Manage geographical question sets  How can we improve current conversion rates

Leading global excellence in procurement and supply Capturing customer detail Revised Application  Looked at all fields within the application  Routes to membership and question set different for international applications  How can we improve current conversion rates

Leading global excellence in procurement and supply What’s changing Revised Application  Application questions will be dynamically driven based on Geo-location  Only capturing key information through the journey  Clear identification of steps within the journey  Price of membership remains consistent through the journey  In-line validation of fields  Associated help text where necessary

Leading global excellence in procurement and supply My CIPS

Leading global excellence in procurement and supply My CIPS  Following member application, first place you’re guided to  What does it tell me?  Does it provide any real member benefit?  Would it encourage me to re-visit cips.org?  How can we provide a more personal experience?  Can we learn more about our members through it?  What’s the impact on the bottom line?

Leading global excellence in procurement and supply  Re-direct to the My Profile page (except on exam results day)  Add in personalisation elements  Encourage users to keep their details up to date  Re-organise layout to reduce page size My CIPS - initial change

Leading global excellence in procurement and supply My CIPS – what do we want to achieve  Provide a full overview of membership benefits  Portray professionalism  Easier access to information and services  Tailor content to membership types  Improve community and networking opportunities  Provide Tips and advice  Inform members of status & renewal information  Career development & job opportunities  CPD tracking  Event updates

Leading global excellence in procurement and supply Pulling it together  Is this what members want to see?  How can we engage and get them on board?  Initially going to set up Focus groups – difficult to find volunteers  Survey then sent to 33,000 members with two wireframe design concepts  225 participants completed full survey, providing feedback on elements they felt worked and rationale behind their preferred concept

Leading global excellence in procurement and supply

Feedback  Difference in votes between the designs was minimal  All feedback was analysed with comments / recommendations taken forward for consideration  Participants felt engaged with CIPS and excited at proposed dashboard concepts

Leading global excellence in procurement and supply Feedback “ The background is very enticing in that you can easily get a feeling of belonging to Professional Body even when you haven’t completed your papers ” “ Well laid out with and easy to read through. Very logical with member info at the top through to other areas of content below ” “ The front screen is a dashboard. That’s great! Everything in one place, up front, with jump off points so I can navigate elsewhere ”

Leading global excellence in procurement and supply Final design

Leading global excellence in procurement and supply Thank you Any Questions?

Leading global excellence in procurement and supply 1.Communications 2.Branches Interactive Session Workshops 1 & 2

Leading global excellence in procurement and supply Break

Leading global excellence in procurement and supply 1.Branches Interactive Session 2.Communications Workshops 1 & 2 cont’d

Leading global excellence in procurement and supply Summary of Workshops Any actions

Leading global excellence in procurement and supply Lunch Have a safe journey home