Types of fonts  1. OpenType Font :-OpenType Font  OpenType fonts are the current standard in fonts. In an OpenType font, both the screen and printer.

Slides:



Advertisements
Similar presentations
The Art and Technique of Arranging Type
Advertisements

The Key Element in Desktop Publishing Design
102 Font review Susan Clements-Vivian. Illuminated manuscript Psalter-Hours English, 13th Century A.D. Walters Art Museum, Baltimore, MD. Before the invention.
More Information on Graphic Design & Color: A few pointers for your websites & other e- publications Dr. Jennifer Bowie.
Typography (The study of font).
Typography the art of using (text) fonts and font styles to produce professional looking publications the art of using (text) fonts and font styles to.
Chapter Concepts Discuss Fonts Understand Fonts
The Use of Typography in Print and Electronically. [typography] “exists to honour content” Robert Bringhurst, The Elements of Typographical Style.
Typography Style, selection, production, and psychology.
TYPOGRAPHY vasuki belavadi reader dept. of communication s n school university of hyderabad.
Typography. What message do these fonts convey?  Jokerman  Old English Text  Brush Script  Curlz  Edwardian Script.
1.01 Investigate typefaces and fonts.
The 16 Typography Vocab Words Most Likely to be Wrong For Document Design By Dr. Jennifer L. Bowie.
Thinking with Type A Critical Guide for Designers, Writers, Editors, & Students ELLEN LUPTON v.
1.01A – What typefaces should be used for various displays?????
CSS The Definitive Guide Chapter 5.  You will understand why setting font properties will be among the most common uses of style sheets.  Font family.
1.01 Investigate typefaces and fonts.
Multimedia & Webpage Design
TYPOGRAPHY Jessica Chang. Times New Roman Georgia Baskerville Garamond  Respectable  Reliable  Traditional  Impressive  Authoritative Popular serif.
® Copyright 2008 Adobe Systems Incorporated. All rights reserved. ® ® 1 INTRODUCTION TO TYPOGRAPHY DESIGN Vocabulary and Guidelines.
Categories TYPE of Text is the most essential ingredient in design communication. With type you communicate in two distinct ways. The first message your.
Fonts Desktop Publishing. How many words can you read per minute? 250 to 300 words per minute.
Multimedia: Making it Work
10. Typography The basic terminology & concepts of working with type
Fall Unit 2. Development Module 8: Typography & Design.
Typography 2.01 Investigate typefaces and fonts..
TYPOGRAPHY.
Typography-- Using Text Typography -- Using Text There are two basic types of fonts: Sans Serif Serif.
Digital Interactive Media
Copyright © Texas Education Agency, All rights reserved. Images and other multimedia content used with permission. 1 Type Classification and Selection.
Font Families by Anthony Asay. Font Family ●Font family or font face is the typeface that is applied to the text by a web browser. ●There are a lot of.
B.Sc. Multimedia ComputingMedia Technologies Character Representation & Font Technology.
Typography All types of t y pe Typography Defined The design, arrangement, style and appearance of type matter constitute typography.
Text and Fonts in CSS. Customizing fonts In CSS, fonts are divided into “font families” Only certain fonts are commonly installed on most computers Therefore.
Typography (Fonts). Type type = any set of printed characters font = a set of printable or displayable characters with a specific style and size typeface.
Font / Typeface. Font or Typeface Typeface (letters & numerals with unique design) Typeface (letters & numerals with unique design) E.g., Ariel, Helvetica,
TYPOGRAPHY 1.01 INVESTIGATE TYPEFACES AND FONTS..
Typography Graphic Design Fundamentals
Typography 1.01 Investigate typefaces and fonts. (Rev. 2011)
Graphic Communications Chapter 4.  Distinctive designs of visual symbols that are used to compose a printed page.  Ie: Magneto, Times New Roman, Baskerville,
Typography Classifying Typefaces. Typeface Classification - Serif, Sans and Script Type can be classified into 3 broad categories: SERIF, SANS SERIF and.
TYPOGRAPHY.
Headings and Text What makes headings stand out?.
Typography. The Target Audience Publications are created to convey a message to the intended audience, called the target audience. The target audience.
What are we interested in? 1. Understand Design 0 2. Digital Image design 3 3. Time-based media Webpage design 2 1.
Typography A Key Element in Design A. Definition of Typography Typography is the appearance and arrangement of the characters that make up text on a page.
Basic Typography By Ashraf Ali. Overview  Review definitions  Basic character study  Explore different typefaces.
Graphic Design Mrs. Lacks. Typography Is the art and skill of arranging text so that language is visible Essentially, all forms of writing are typography.
Principles of Typography
Digital Interactive Media
Digital Interactive Media
Digital Interactive Media
Multimedia & Webpage Design
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
ATLAS WEB Web Typography.
Digital Interactive Media
The 5 minute design & layout
Selecting a Typeface MKT 4123 Advertising.
Typography Usability & Readability
Typography Basics 2.01 Investigate typefaces and fonts.
2.01 Investigate typefaces and fonts.
1.01 Investigate typefaces and fonts.
The Art of Type 9/17/2018.
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
2.01 Investigate typefaces and fonts.
Principles of Typography
Digital Interactive Media
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
Typography Usability & Readability
Multimedia & Webpage Design 1.01 Investigate typefaces and fonts.
Presentation transcript:

Types of fonts  1. OpenType Font :-OpenType Font  OpenType fonts are the current standard in fonts. In an OpenType font, both the screen and printer font is contained in a single file (similar to TrueType fonts). They also allow for an extremely large character set, meaning that same single file can contain additional characters, languages and figures that might previously have been released as separate files.

Types of fonts  2. TrueType Font :-TrueType Font  A TrueType font is a single file that contains both the screen and printer versions of a typeface. TrueType fonts make up the majority of the fonts that have come automatically installed on Windows and Mac operating systems for years.  3. PostScript Font :-PostScript Font  A PostScript font, also known as a Type 1 font, has two parts. One part contains the information to display the font on screen and the other part is for printing. When PostScript fonts are delivered to printers, both versions (print and screen) must be provided.

 Helvetica is a classic...and a great sans-serif font for clean, modern design. It's probably installed on your computer, but visit Linotype for the full font family.  Rosewood is a slick western-style font, great for reproducing the look of old-time posters from the south.

 Times New Roman  Purdue Online Writing Lab says that Times New Roman is the most common business letter font. A serif font, Times New Roman can easily be read at many different sizes and appears professional for printed material. Times New Roman also remains the default font for many word processing programs. When using Times New Roman in a business letter, set the size as 12-point in order for the document to be read most easily.  Arial  Arial can be used in professional letters, and is a good font for letters transmitted via because it is a sans serif font, according to online resource Letter Format. A Sans Serif font doesn't contain decorative flourishes at the end of the strokes, states Letter Format. Arial can be read at small sizes and also is most commonly used at 12- point for professional letters.   Georgia  Another popular serif font for business letter writing, according to Write Express, is Georgia. Since Georgia tends to be a little larger than Times New Roman, a user might decrease the size to 11-point.

Business Card Text Styles  Different fonts on business cards reach different target audiences.  The text style or font used on a business card carries a message of its own. According to Click Business Cards, when deciding which font to use on your business card, you must first consider the target audience of your business. There are many fonts available for use on business cards, but there are three main text styles that can be used to reach specific target audiences.

Business Card Text Styles  Plain Type  Plain fonts are clear, simple and professional. Plain text styles are used by confident and reputable businesses targeting serious audiences. Fonts with a plain text style address specific messages without contributing additional emotion. Examples of plain fonts include popular Windows TrueType fonts: Times New Roman, Georgia and Courier.  Fine Type  Fine fonts are stylish, attractive and decorated in detail. Fine fonts can be print or cursive and are typically used on business cards by businesses seeking to portray quality and elegance. Examples of fine type fonts include Windows TrueType fonts: Vladimir Script, Kunstler Script and Lucida Handwriting.   Fun Type  Fun fonts are bold, creative and stimulating. Fun fonts are typically used on cards by businesses wishing to portray an exciting, entertaining and recreational atmosphere. Businesses such as day cares, art stores and video game stores benefit from using fun fonts on their business cards. Examples of fun fonts include Windows TrueType fonts: Snap ITC, Comic Sans and Jokerman.

Typography  Typography is the design and use of typefaces as a means of communication. It is considered to have begun with Gutenberg and the development of moveable type. But typography has its roots in handwritten letterforms. Typography encompasses everything from calligraphy through digital type and type on Web pages. It also includes type designers who create new letterforms as well as designers and calligraphers who use the letters as part of their designs.  Typography uses typefaces and the whitespace around and through them to create a whole design.  Elements of Typography  Typefaces and Fonts: Typefaces are a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Black, and Helvetica Bold). Fonts are one weight or style within that family (such as Helvetica Bold).

Typeface Classifications: These are sometimes called "font families". They are large groupings of typefaces based on generic classifications. On Web pages, there are six types:"font families" serif sans-serif monospaced cursive fantasy scriptzz Elements of Typography :- Typefaces and Fonts: Typefaces are a family of fonts (such as Helvetica Regular, Helvetica Italic, Helvetica Black, and Helvetica Bold). Fonts are one weight or style within that family (such as Helvetica Bold).

 The default sizes (and the commands that operate them) are based on the use of a 10pt font, which is the normal size for most texts. Using the larger defaults (11pt and 12pt) for the body font will use 11pt and 12pt designs, with other sizes (eg headings) resized to match. The exact sizes used are listed

FONTS Great for all forms of advertising where a brush script is needed. 8 lower case alternate characters included. Sarah Script

T`deway Script Arthur VansonArthur Vanson delivers 3 much needed scripts that are neither too dainty or formal-- yet retain an air of sophistication. Wide strokes allow for many creative possibilities.

Ephemera Tom Kennedy'sTom Kennedy's old fashioned script includes a special bonus font with over 58 different swashes designed to attach to the ends of the Ephemera letters.

Signmaker Superb old fashioned lettering from sign artist Dave Correll.Dave Correll

Pipeline John DavisJohn Davis' new Alf Becker inspired font includes 2 versions: Regular & Inline (shown above). Pipeline is perfect for modern designs. Large lowercase letters ensure easy readability.

Engraver's Ornaments Tom KennedyTom Kennedy does it again with 62 expertly drawn old-fashioned ornaments.

Legion Slab Typeface

Dunn Typeface

Dash Typeface

Absinthe typeface - Free Font

Network Font

Dall e

Decan i

Pacific a

Perforama

Lobster

Novecento Wide

Fanwood

Fatboy

Excellens — Free Font

Pompadour Numeral Set

Alt Matey

HERO Free Font

Blox

Finger

CommandExampleNominal point sizeExact point size \tiny The quick brown fox jumps over the lazy dog 55 \scriptsize The quick brown fox jumps over the laz 77 \footnotesize The quick brown fox jumps over the l 88 \small The quick brown fox jumps over th 99 \normalsize The quick brown fox jumps over 10 \large The quick brown fox jumps 12 \Large The quick brown fox ju \LARGE The quick brown fo \huge The quick brown \Huge The quick bro

Unik 2

 Futura – Garamond – Frutiger – Helvetica / Helvetica Neue – Minion – Bodoni – Clarendon – Franklin Gothic – Univers – Gill Sans – Akzidenz Grotesk – Avenir – Caslon – Myriad – FF Din – Trade Gothic – Baskerville – Warnock – Bembo –