Objectives To identify elements and principles of design. To apply the principles and elements in design. To examine the impact of the element and principles of design.

Main Menu Elements Principles

Design Is the creation of a plan or convention for the construction of an object or a system

Elements of Design Can be defined in any visual design or work of art Act as the structure of an art work Can help to create a well balanced piece

Elements of Design Include: line shape/form space texture color

Lines Refer to the continuous mark made on a surface Are greater in length than width Indicate direction Can be: vertical horizontal curved diagonal

Lines Provide a visual path for the eye Establish the framework of the design Can reflect certain emotional qualities and convey a mood Are often more functional than decorative

Vertical Lines Suggest dignity, discipline and strength Emphasize height Can give a piece the feeling of power and strength

Horizontal Lines Suggest a sense of rest, relaxation Counteract vertical lines Can act as a dividing point

Diagonal Lines Break monotony of vertical and horizontal lines Move the eye around a design, thus creating a feeling of movement Create interest Can indicate depth through perspective Perspective is a view, outlook or vista and the appearance of depth in objects

Curved Lines Portray grace and youth Are more relaxed and informal Can make a design livelier

Shape Is two-dimensional Is geometric Is organic length width free-flowing

Form Is three-dimensional Describes the mass and volume of an object length width depth Describes the mass and volume of an object Can be viewed from all angles

Space Is the total area a person can see Around a shape/form is called negative space Can create an illusion of depth Fun Fact: Artists can create depth by using overlapping, diminishing scale, atmospheric perspective, vertical placement, warm and cool colors, diagonals and linear perspective.

White Space Refers to the unused portions of the page, wall, canvas, etc. Can also be called “negative space” or “blank space” Is the space between objects Keeps the piece from appearing busy or cluttered Fun Fact: White space does not have to be white.

Texture Is surface quality or feel of an object Can be apparent (visual) or tactile (touch) Includes: rough smooth dull shiny soft

Color Is defined as light reflecting off objects Can have strong emotional and psychological impact Includes: hue: name value: how light or dark intensity: how bright or dull

Hue Is one of the main properties of color Allows color to be classified as red, green, blue, etc. Refers to wavelength of visible light

Value Describes lightness or darkness of color Is needed to express volume Contrast separates objects in space Volume is the size, bulk and dimension of a particular object.

Intensity Can also be known as chroma or saturation Is the brightness or dullness of color Describes the amount of light in an area

Colors Draw attention Add visual stimuli Can be warm like red, orange, yellow Can be cool like blue, violet, green

Color Wheels Are a useful tool in determining which colors to choose Aid in creating a variety of color schemes Are used to make the composition more appealing to the viewer Composition is the placement or arrangement of visual elements

Color Wheels Help determine the following: complementary colors any two colors which are directly opposite each other on the wheel analogous colors any three colors which are side by side on a 12-part color wheel

Color Wheel

Assessment 1. Which of the following correctly lists the elements of design? A. Line, shape, rhythm, form, space B. Line, shape/form, space, color, texture C. Line, balance, shape/form, color, space D. Line, proportion, form, shape, color 2. Which element can be described as the feel of the fabric covering a couch or chair? A. Rhythm B. Shape/form C. Texture D. Color

Assessment 3. Colors opposite each other on the color wheel are considered which of the following? A. Complementary B. Analogous C. Triads D. Split-complements 4. What do diagonal lines create in a design? A. Suggest dignity, discipline and strength B. Portray grace and youth C. Can make the design appear taller D. Create a feeling of movement

Assessment 5. Which of the following describes the hue of a color? A. Describes the amount of light in an area B. Refers to the wavelength of visible light C. Describes lightness or darkness of a color D. Describes the brightness or dullness of a color