Lifestyle Business Opportunity Conference “Lifestyle” Products Why I Sell ‘Em... Why You Should Be, Too!

Lifestyle Business Opportunity Conference Who Am I? What’s My Company? Mel Toellner – Owner/President Gold Crest Distributing

Lifestyle Business Opportunity Conference Gold Crest Distributing We Sell More “Bird Feeders Than Anyone In The World!” 2,000+ Accounts In All 50 States And Canada

Lifestyle Business Opportunity Conference 2002 & 2003 Inc & 2003 Gold Crest Distributing 2002 #165 Fastest Growing Private Company in America 2002 #165 Fastest Growing Private Company in America 2003 # 287 Fastest Growing Private Company in America 2003 # 287 Fastest Growing Private Company in America And... We’ve Grown Every Year Since Then!

Lifestyle Business Opportunity Conference Key Accounts Include: Land O’Lakes/Purina Mills Dealers and Co-OpsLand O’Lakes/Purina Mills Dealers and Co-Ops Franchised Wild Bird Nature ShopsFranchised Wild Bird Nature Shops –Wild Birds Unlimited 305+ Stores –Wild Bird Centers 80+ Stores Independent Backyard Nature Shops - Parks, Etc. 1,000+Independent Backyard Nature Shops - Parks, Etc. 1,000+ Internet Stores 100+Internet Stores 100+

Lifestyle Business Opportunity Conference Recent New Accounts: 100+ Independent Pet Shops (Dog & Cat)100+ Independent Pet Shops (Dog & Cat) Unique Gift ShopsUnique Gift Shops Pet-Oriented Web SitesPet-Oriented Web Sites

Lifestyle Business Opportunity Conference Already in I Could Offer Free T-Bone Dinners and Get Cattlemen to Attend a MeetingI Could Offer Free T-Bone Dinners and Get Cattlemen to Attend a Meeting Offer Donuts and Information and Get Folks to Attend a Bluebird Seminar on Sunday AfternoonOffer Donuts and Information and Get Folks to Attend a Bluebird Seminar on Sunday Afternoon

Lifestyle Business Opportunity Conference Wild Bird Feeding It’s an even BIGGER opportunity than you thought!

Lifestyle Business Opportunity Conference $29 Billion Market * Growing 11% per Year ** * U.S. Fish & Wildlife ** National Gardening Association

Lifestyle Business Opportunity Conference Wild Bird Feeding By The Numbers 40 % of the U.S. population feeds, protects and cares for wild birds – almost 100 million Americans 42 % of U.S. households have bird feeders and/or bird houses in their yards 29 Billion dollars total backyard nature category

Geographic Analysis of the U.S. Market Over 1/3 of people in every region feeds the birds Pacific 36(+5) Mountain 36(-7) Plains 43(+2) West South Central 39(+8) Midwest 44(-3) East South Central 43(+2) South Atlantic 41(+1) Northeast 45(+9) New England 43(-10) SOURCE: A.C. Nielsen 2000

Lifestyle Business Opportunity Conference Seasonal Wild Bird Food Sales “89% of people who feed birds feed them year round.” SOURCE: A.C. Nielsen

Lifestyle Business Opportunity Conference “The 1990s have brought people back to earth, back to their homes and back to their yards. Concern for the land, air and wildlife have people reevaluating what they spend their time and money doing. Providing food, water and shelter for birds in the garden is becoming a popular activity for many of these concerned people.” - NURSERY RETAILER MAGAZINE

Lifestyle Business Opportunity Conference Feed and Feeders Alone are a $3 Billion Dollar Opportunity “Nearly as Big as Cat Food Business!”

Lifestyle Business Opportunity Conference What’s HOT! Bird Feeders that Attract Specific Birds Songbird Essentials Clingers Only Songbird Cedar Woodpecker Feeder

Lifestyle Business Opportunity Conference Combine With Seed Mixes That Attract Specific Birds Chickadee Choice A Mix Chickadees Love! Shell Free Select Lots of “Nuts” – Woodpeckers Love!

Lifestyle Business Opportunity Conference Land O’Lakes Has A Great Wild Bird Line-Up! Buy It & Promote It!

Lifestyle Business Opportunity Conference Stock & Promote Products That Wal-Mart and Other Mass Merchants Do Not Key:

Lifestyle Business Opportunity Conference Where Customers Shop SOURCE: National Gardening Survey, 2001 Grocery 6% &Lawn Garden 24% Feed Stores 9% Other 11% DIY 21% Mass Merchant 15% Hardware 14%

Lifestyle Business Opportunity Conference Related Items Purchased By People Who Feed Birds Within One Year SOURCE: Wild Bird Usage Study, Hull Research Bird Feeder Binoculars Feed Guides Bird Baths Bird Houses Other Product Purchased Within a Year % Who Purchase

Lifestyle Business Opportunity Conference Gifts, Books, Binoculars and Other $26 Billion Dollars

Lifestyle Business Opportunity Conference Gifts Are A Huge Category! How Many Of Your Customers Have A Birthday?

Lifestyle Business Opportunity Conference Make Your Business A Unique Gift Store For... Birthdays House Warmings Anniversaries Christmas Even Weddings! (Music of the Spheres/Westminster Chimes)

Lifestyle Business Opportunity Conference Our Fastest-Growing Categories in 2006: Gifts & Accessories for Dog & Cat Owners

Lifestyle Business Opportunity Conference Our Fastest-Growing Categories in 2006: Gifts & Accessories for Horse Owners

Lifestyle Business Opportunity Conference Our Fastest-Growing Categories in 2006: Gifts For John Deere TM Lovers

Lifestyle Business Opportunity Conference Our Fastest-Growing Categories in 2006: Gifts For Whatever Their “Passion” Folks Love Gifts Related To It...  Wild Bird  Dogs & Cats  Horses  John Deere – Country Living  Gardening, Etc.

Lifestyle Business Opportunity Conference Today And In The Years Ahead... The Passions We Discussed Will Grow While The Core Agricultural Base Market You Serve Will Shrink... AND...

Lifestyle Business Opportunity Conference Consumers Will Allow You To Make “Better Margins” and Rapidly Grow Sales In Passion (Lifestyle) Related Product Lines

Gold Crest Will Help You Capture Profit From These Lifestyle Opportunities: Product Recommendation – We Will Make Recommendations For Your Specific MarketProduct Recommendation – We Will Make Recommendations For Your Specific Market Free Displays With Very Low Product Purchase RequirementsFree Displays With Very Low Product Purchase Requirements Large Assortment, 7,000+ Items – We Break Cases, No ExtraLarge Assortment, 7,000+ Items – We Break Cases, No Extra Same Day Shipping – Less Tied Up In InventorySame Day Shipping – Less Tied Up In Inventory Sales Help With Free POP’s/Newsletter Program, Etc.Sales Help With Free POP’s/Newsletter Program, Etc Or Sign Up Today For Free Catalogs And On-Line Shipping Approval

Lifestyle Business Opportunity Conference Land O’Lakes And Gold Crest Distributing Stand Ready To Help You Grow!!! In Lifestyle Products... A HUGE OPPORTUNITY!!! DON’T MISS IT!!!