New Patient Referral Program (NPR) THE 7 KEYS to NEW PATIENT SOLUTIONS

The Problem with Referral Marketing Is... 1.There’s a lack of understanding about what it takes to gain Client Loyalty 2.YOU are not clear on what is UNIQUE about YOU 3.YOU are not comfortable asking for referrals  What to say  When to say it  How to say it

The Solution! VCP V isibility C redibility P rofitability

Why You Should Engage In A Strong Word-Of-Mouth Marketing Campaign?  5000 women between 30 & 60 years of age surveyed The big question?  When looking for or deciding on a dentist what do you rely on?...

Dental Referrals % of quality minded new patients rely on Word Of Mouth when selecting a dentist.

External vs Internal Marketing External  The average active adult is hit with 3000 advertisements each day!  Advertising is expensive - up to 6-10% of your gross  Lower Acceptance & Lower Retention

THE COST OF ADVERTISING Traditional vs WOM External vs Internal Marketing External Internal

PATIENT RETENTION & PROFITS Traditional Advertising vs WOM External vs Internal Marketing Internal External

People talk about your dental office for three reasons: 1.They like you or they like your work 2.It simply feels good to talk about the results they have experienced 3.They’re part of your team - an insider It’s all about relationships! Should You Be Seeing Higher Referral Numbers? The average adult patient will talk about your practice at least Ten Times Each Year

 Your patients are YOUR marketers & PR reps  Keep your clients active and a greater number of referrals will come! Word Of Mouth Clients... STAYPAYREFER “I used to hate going to the dentist!”

“By the way, did I tell you about the dental office I'm going to now?”

Internal  Friend recommendations 10 times more effective than traditional paid advertising  Economical – Only requires 2-3% of gross for a strong campaign  A referred new patient  trusts you more  judges you less  and has a higher retention “I know how you feel, but I just love my dentist and his staff!”

The 7 Keys The 7 Keys The 7 Keys Build Relationships and Increase Word Of Mouth Activity MotivationMessageRecognition Referral Gift Cards Patient Experience CreativityConsistency

Motivation  Why does your team want more new patients?  Why do your patients want to refer people?  Do the answers align?  Motivate your audience and win! KEY 1

Maximize Your Referral Potential “Oh, that’s right! Susie also told me that his staff is good at...” “What’s special about my dentist is...”

Message  Creating the right message will give your referral campaign more drive  It is a very simple, easy to remember phrase  It must have a high response rating KEY 2

Recognition  Make it interesting and appropriate  If you reward your players properly they will do more  Show gratitude - it’s right and it’s powerful  Create the perfect system for your team KEY 3 Take Care Of Your Team And They Will Take Care Of You!

Activate Your Referral Gift Card Program Today! KEY 4 Start Getting More Referrals Tomorrow!

The Patient Experience  Talk to your patients about referrals correctly and new patients will gravitate to you in greater volumes!  If you know how to play the referral game your patients will play it with you  Your patients want to refer, they simply need guidance to learn how KEY 5

Creativity  Keep your referral program fresh  Make it fun, interesting, and professional  If you are remarkable people will remark and talk about you positively  If you are boring they’ll be snoring  Give your staff and patients new tools all of the time KEY 6

Consistency  Referral marketing action steps are simple and easy to follow  We will put your team behind the wheel with the most effective internal marketing tools on the market KEY 7 Be Consistent And Drive Your New Patient Referral Machine

Keep It Lighthearted, Effective And Above All - Make It Fun!

Net Result of WOM Marketing A Consistent Flow Of New Patients

5 Simple Steps To Getting Started Today! 5 Simple Steps To Getting Started Today!  Go to: NewPatientReferrals.com NewPatientReferrals.com  Fill out the FREE Marketing Analysis Survey and submit  Be sure to list the best time to be contacted by a NPR Professional STEP 1: Contact us at

Get Started Today!  A NPR marketing professional will contact you and answer your questions  A NPR marketing professional will contact you and answer your questions  Get the details for your personalized referral program and amazing referral gift cards STEP 2:

Get Started Today!  Three NPR referral programs from which to choose  One for every budget  Scalable with 10 years of stable ROI for our clients  Financing available STEP 3:

Get Started Today! Your representative: Your representative:  Will help you customize your cards  Will get your personalized cards delivered fast STEP 4:

Get Started Today! You’ll receive a live In-office or Online PowerPoint Training Course  For you (the dentist)  Your team leader  Your entire staff To teach you how to successfully implement the Ultimate Referral Gift Card Program STEP 5A:

Get Started Today! You’ll, also, receive: An online PowerPoint Training Course of the Ultimate Referral Gift Card Program  For new staff members  As a refresher course for your existing staff STEP 5B FOR YOUR FREE MARKETING ANALYSIS: Log On To or Give Us A Call At

Contact Us Today! Start Getting More Referrals Tomorrow! New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner New Patient Referrals NewPatientReferrals.com Jeff Simms, CEO-Owner