5 Link-building Tips Andy Haddleton

What do you need? Assuming keyword research has been done Find out how much you need Some markets especially, local services, have low competition. Others, eg affiliate sites, have massive competition Competitor’s links – – –

Citations Local directories – – – – – NAP – Name Address Phone – ALWAYS exactly the same as they are on your website Bookmark the links

Social signals Twitter Facebook page LinkedIn for B2B YouTube channel Get some activity with these Often only needs modest activity Shows it’s a real site

W2.0 Good sites – Weebly.com – jimdo.com – Blogger.com – Wordpress.com – blog.com – webs.com 5 to 20 sites depending on competition 3 to 10 articles per site Vary the number of articles on each site

Private Blog Network (PBN) Find domains – recently expired or about to expire – expireddomains.net – moonsy.com – expireddomains.co.nz – PRPowershot PRPowershot 5 to 10 domains Build sites using Wordpress Use different themes and hosting 3 to 10 unique articles per site

Warning! Anchor text – the words that link to other pages or sites Do NOT use the same anchor text every time especially for keywords Use variations of keywords eg dentist, good dentist, best dentist, local dental clinic Use domain links eg Use brand links eg Client Name

Bookmarks Bookmark all links to alert Google that there is some new content – – – –

Example of Tiered Links Citations Bookmarks