What 21 st Century Home Buyers Want International Builders Show Atlanta, GA February 2002 Presented by Gopal Ahluwalia Director of Research National Association of Home Builders

Exhibit 1 Changing Households (Percent of Respondents) Source: Census Bureau, Current Population Survey

Exhibit 2 Postponing Marriage ( Percent Never Married, Age 25-29) Source: Census Bureau, Current Population Survey

Exhibit 3 Dual Employed Couples Source: Census Bureau, Current Population Survey

Exhibit 4 Median Family Income 1950 and 1997 (Constant 1997 Dollars) Source: Census Bureau, Current Population Survey

Exhibit 5 Average Size of New Single Family Homes Source: Census Bureau, Characteristics of New Housing *2001 data based on first three quarters

Exhibit 6 New Homes Completed with 1,600 Square Feet or Less Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 7 New Homes Completed with 2,400 Square Feet or More Source: Census Bureau, * 2000 data based on first two quarters

Exhibit 8 New Homes Completed with 2 Stories or More Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 9 New Homes Completed with 2 1/2 or More Bathrooms Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 10 New Homes Completed with 3 or More Bathrooms Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 11 New Homes Completed with 1 or More Fireplaces Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 12 New Homes Completed with Central AC Source: Census Bureau, Characteristics of New Homes Completed

Exhibit 13 Ceiling Height FIRST Floor Source: NAHB, BEC Survey, 2001

Exhibit 14 Ceiling Height SECOND Floor Source: NAHB, BEC Survey, 2001

Exhibit 15 Percent of Homes with Specialty Rooms Source: NAHB, BEC Survey, 2001

Exhibit 16 Percentage of Homes w/Following Appliances Source: 1999 Builder Practices Survey, NAHB Research Center

Exhibit 17 Percentage of Homes with Different Features Source: 1999 Builder Practices Survey, NAHB Research Center

Exhibit 18 Percentage of Homes w/Security Systems Source: 1999 Builder Practices Survey, NAHB Research Center

Exhibit 19 Consumer Preference Survey Survey Facts Screener question mailed to 40,000 households on the NFO panel (have you bought a new home in the last 2 years or do you plan to buy in the next 2 years) Mailed detailed 8 page questionnaire on Consumer Preferences to 3000 households Received approximately 2000 responses Analyzed responses by: –Nine Census Divisions –Number of Homes Owned –Household Composition –Age of the Head of the Household –Household Income –Price Expect to Pay

Exhibit 20 FINISHED AREA PREFERRED by Price Expect to Pay (Square Footage) Source: NAHB Consumer Preference Survey 2000

Exhibit 21 Finished Area of Present Home and Preferred Home Source: NAHB Consumer Preference Survey 2000

Exhibit 22 Number of Bedrooms Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

Exhibit 23 Number of Bathrooms Preferred Source: NAHB Consumer Preference Surveys of 1980, 1986 and 2000

Exhibit 24 Parking Facility Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000.

Exhibit 25 Kitchen/Family Room Arrangement Preferred Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

Exhibit 26 Willing to do to Accept to Make Home Affordable Source: NAHB Consumer Preference Surveys of 1980, 1996 and 2000

Exhibit 27 Type of Floor Plan Preferred Source: NAHB Consumer Preference Survey 2000

Exhibit 28 Most Popular Kitchen Features 57% 25% 53% 50% 71% 78% Source: NAHB Consumer Preference Survey 2000

Exhibit 29 Most Popular Bathroom Features Source: NAHB Consumer Preference Survey % 87% 69% 67% 52% 49%

Exhibit 30 Specialty Areas Source: NAHB Consumer Preference Survey % 79% 54% 46% 22%

Exhibit 31 Outdoor Features Source: NAHB Consumer Preference Survey % 81% 82% 74% 73% 83% 60%

Exhibit 32 Willingness to Buy a Home without a Living Room Source: NAHB Consumer Preference Survey 2000

Exhibit 33 Do New Homes Have Adequate Storage? (Percent Responding “Yes”) Source: NAHB Consumer Preference 2000

Exhibit 34 Influence of Brand Names on Purchase Decision Source: NAHB Consumer Preference Survey 2000

Exhibit 35 Exterior Wall Preferred Source: NAHB Consumer Preference Surveys, 1996 and 2000

Exhibit 36 Community Amenities that would Seriously Influence you to move to a new Community Source: NAHB Consumer Preference Survey 2000