HP’s fight against counterfeits Combating Counterfeit and Substandard ICT Devices (Geneva, Switzerland, 17-18 November 2014) HP’s fight against counterfeits George Wiessing Global ACF Training Manager HP Global Security Group George.Wiessing@hp.com Geneva, Switzerland, 17-18 November 2014

Hardware product & Printer Supplies HP Product Overview Hardware product & Printer Supplies

Counterfeit hardware illicitly bears HP trademarks Hardware products particularly likely to be counterfeited include: networking products, server memory and hard drives USB flash drives laptop adapters and batteries Server memory Server HDD

Example of counterfeit laptop adaptors Fake laptop power adaptors can pose risks of failure, fire, and even electric shock A counterfeit adaptor seized in the UK was tested on behalf of officials Testing resulted in incompliance with the UK Electrical Equipment (Safety) regulations 1994, and norms BS1363, BS1362:1973 Incompliant parts included: Counterfeit IT products can pose danger of life or serious injury the fuse the plug (non-confirming earth pin sleeve) Test report by Calibration and Test Centre, Land and Environmental Services, Glasgow City Council, June 2012

Customers are mostly unwitting victims of counterfeiting. Only 6% of corporate customers who purchased counterfeits did so intentionally.* * Survey by Harris Interactive on behalf of HP, June 2013.

Five pillars of ACF HP ACF Programme Prevention and Education Channel Management Investigation and Enforcement Product and Packaging Gov. Relations and Legal

HP encourages stakeholders to take action Customer Delivery Inspections Free on-site inspections of suspicious deliveries by HP ACF experts support HP’s major clients Anti-counterfeiting events HP conducts numerous ACF events to inform customers, partners and end-users all across EMEA Online education HP offers custom-tailored ACF e-learning modules and extensive information material

HP encourages clients and vendors to protect themselves Checking security labels HP’s sophisticated security labels allow all stakeholders to check for possible counterfeits Using ACF software Easy-to-use authentication software checks installed print cartridges for possible counterfeits Reporting suspicions Reports on suspicious products and offers help HP to shield markets and clients in EMEA from counterfeits

Ink & Toner - HP security labels

HP Mobile Authentication – pre-purchase solution Capture the QR code… or enter the serial number at hp.com/go/ok

Security features on Hard Drives and memory Security seals On packaging and product

Hot Plug Smart Hard Drive Status Indicators Security features on HDD HP Smartdrive carrier authentication on Gen8 products Hot Plug Smart Hard Drive Status Indicators Hard Drive Status Name Definition Solid Green Configured Hard drive is a member of 1 or more logical drives Solid Amber Failed Hard drive is failed. Message on Screen: Authentication on this drive carrier failed due to a communication error. This may not be an authentic HP product

Security features on HDD HP Smartdrive carrier authentication on Gen8 products Easy and quick identification of counterfeit Reduced service calls & faster debug Adherence to US Defense Authorization Act – Detection of Counterfeit Parts Requirements Counterfeiters attempts to replicate yet unsuccessful Reduction of warranty claims

Recent significant blows to counterfeiting Saudi Arabia 2013: 34,000 counterfeit laptop adaptors and components and 25,000 fake print cartridges seized East Africa 2013: 10,000 fake print cartridges and components seized Germany 2012: 80,000 fake printing supplies and components seized

Thank you. Do you have any questions? Find out more on hp.com/go/anticounterfeit