Tomorrow’s Insights Suzanne Durie
Tomorrow’s Insights The Power of Trends The NPD Radar Looking for Patterns Focussing the Signals Lift Off!
The Power of Trends 1. Grow with growing demand 2. Avoid being trapped in declining niches
The Power of Trends 3. Be newsworthy and exciting 4. Keep competitors at bay
The Power of Trends 5. Make higher profit margins £ £
The Power of Trends 1.Grow with growing demand 2.Avoid being trapped in declining niches 3.Be newsworthy and exciting 4.Keep competitors at by 5.Make higher profit margins
The NPD Radar
Continuous Quantitative Data
The NPD Radar Qualitative Research
The NPD Radar Other Categories
The NPD Radar Other Categories
The NPD Radar Other Categories
The NPD Radar The Major Food Retailers
The NPD Radar Trendy and Upmarket Delis E Mail Importers Small Manufacturers Your Ingredient Suppliers
The NPD Radar Restaurants TV Chefs Newspapers Magazines The Travel Industry
The NPD Radar
Looking for Patterns
An Ingredient Beans
Looking for Patterns Consumer Thinking Behind Food To the kids, it’s a treat – but I know there’s goodness in it too. It’s win – win.
Looking for Patterns Consumer Thinking Behind Food
Looking for Patterns An Attitude that could Impact on Food
Looking for Patterns An Attitude that could Impact on Food Created by Paul Young for Waitrose
Looking for Patterns An Attitude that could Impact on Food
Focussing the Signals What are the underlying causes for a trend, the consumer’s motivation? Back to Tradition Low GI Low Cost Meals Jamie Oliver Five a Day Low Saturated Fat
Focussing the Signals What else is important to them?
Focussing the Signals What else do they eat or drink? +=
Focussing the Signals How big is the target market going to be? Do take trends with a pinch of salt!
Focussing the Signals How big is the target market going to be?
Focussing the Signals How big is the target market going to be?
Focussing the Signals When is ‘Tomorrow’?
Focussing the Signals Ideas dilute as they spread
Focussing the Signals Ideas dilute as they spread
Focussing the Signals Face Up to Worries Questionable Production Methods ?
Lift Off!
Knowledge and Common Sense… Are not the enemies of creativity They FOCUS creativity where SUCCESS can be found They provide the STIMULUS to SPARK great new ideas
Lift Off! Taste
Lift Off! Explain the Benefits
Tomorrow’s Insights
Tomorrow’s Insights Applied Creative Workshops Category Management Goldmine Innovation Strategy and Management