Retrofit wind turbine for street and highway lamps. Use competitive, local, renewable energy, strong green symbol Diversify energy portfolio, Fast payback than alternatives. Cities Utilities County – State Level Direct sales to the city or utility, and forming long term relationship for maintenance and replacements. 5 year maintenance and warranty After 5 years, service charge Utility to manage after warranty expiration Extended warranty option Asset sales and service calls Leasing and PPA? (under review) Cheap manufacturing process - Intellectual property $1.5 MM of capital to start manufacturing and distribution for year 1 and 2 Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department Build relationship with city engineers and council members Understand customer, influencers, motivations, problems, competitors Form partnerships for maximum reach Submit bids for city RFPs Environmental, bird, wildlife groups (regulations, publicity) City councils (new regulations, permits). Light manufacturers, installers to package product/services Electricians, contractors, light maintenance for additional workforce Cost-driven model to provide inexpensive, quality product Manufacturing costs and customer acquisition costs. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
Retrofit wind turbine for street and highway lamps. Use competitive, local, renewable energy, strong green symbol Diversify energy portfolio, Fast payback than alternatives. Cities Utilities County – State Level Direct sales to the city or utility, and forming long term relationship for maintenance and replacements. 5 year maintenance and warranty After 5 years, service charge Utility to manage after warranty expiration Extended warranty option Asset sales and service calls Leasing and PPA (Future) Cheap manufacturing process - Intellectual property $1.5 MM of capital to start manufacturing and distribution for year 1 and 2 Endorsements by environmental groups, city consortiums for renewable energy, public utilities, city council planning department Build relationship with city engineers and council members Understand customer, influencers, motivations, problems, competitors Form partnerships for maximum reach Submit bids for city RFPs Environmental, bird, wildlife groups City councils (new regulations, permits). Light manufacturers, Installers/maintainers Research Labs Turbine Certifiers Cost-driven model to provide inexpensive, quality product Manufacturing costs and customer acquisition costs. May consider in-house leasing option, if upfront costs is large obstacle for customer and sufficient funding obtained.
Timeline Updated Financial Numbers Talked with Partners Talked with More Cities
Phase 0Phase 1Phase 2Phase 3Phase 4 Product Design Pilot Location Government Grant / Loan Regulatory Barriers Exit Criteria: Have loans and develop MVP
Phase 0Phase 1Phase 2Phase 3Phase 4 First Manufacture (1-10 units) Certification Testing the product Testing Wind Data Exit Criteria: Complete testing and Pilot installation
Phase 0Phase 1Phase 2Phase 3Phase 4 Manufactures partners (e.g. inverter) Early Adopter Cities (3-6 cities) Review Pilot Experience Testing Results Exit Criteria: Pilot success and final design
Phase 0Phase 1Phase 2Phase 3Phase 4 Installation - O&M partners Closing early adopter sales Certification approval Exit Criteria: Certification and first sale
Phase 0Phase 1Phase 2Phase 3Phase 4 Multiple sales Costumer Care Start looking PPA and Leasing Exit Criteria: Breakeven
Breakeven on year 4 Small scale business over the first 5 yrs Year 5 sale: million Follow the sales trends in wind and PV
Installers Less Overhead Revenue and increased number of products Quality/Liability $1000 Certification Credibility Advancement of green tech. Long turnover High cost – highly variable Government and Research Labs Credibility and testing facilities Want to promote tech Ownership and Public Knowledge Cost of proposals
Mariposa, Tx Eco-school Demo site for sustainability Want to pilot Sundance, Ut Ski resort is interested Large energy budget Green minded Rapid City, SD Engineering concerns Worried about power budget Large up front cost is problem