Problem/Opportunity 658 total hunting accidents since total hunting accidents since % of all law enforcement deaths are caused by shooting or stabbing 38% of all law enforcement deaths are caused by shooting or stabbing 4000 soldiers have been killed in the war during the last 5 years 4000 soldiers have been killed in the war during the last 5 years
Problem/Opportunity Contd. Soldiers are buying their own armor Soldiers are buying their own armor Limited manufacturer capacity Limited manufacturer capacity Short supply of raw materials Short supply of raw materials
What is wrong with current body armor? Cumbersome - weight Cumbersome - weight Uncomfortable - breathability Uncomfortable - breathability Insufficient protection – shelf life Insufficient protection – shelf life Availability of raw materials Availability of raw materials
“Today’s soldiers and Marines operate in tough and arduous combat environments. U.S. industry must continue to develop the lightest and most protective body/vehicular armors for their protection. Soldiers and Marines must have the confidence in their equipment to execute the missions the U.S. government asks them to accomplish.” -Joe Back Colonel (Retired), US Army -Joe Back Colonel (Retired), US Army “All one must do is walk the halls of Walter Reed to fully understand the need to bring the best technology to bear against the problem. Our young soldiers, marines, airmen and sailors support our way of life. We ask them to be prepared to give theirs. We cannot do anything other than give them the very best.” - Billy J. Bingham Brigadier General, USAF (Retired) - Billy J. Bingham Brigadier General, USAF (Retired)
Cross section of the Anti-ballistic Composite U.S. Patent
Differentiating Factors U.S. Patent Protected U.S. Patent Protected Light Weight (8 lbs. vs 28.6 lbs.) Light Weight (8 lbs. vs 28.6 lbs.) Comfortable Comfortable 10x stronger than steel 10x stronger than steel
Chronographs Target Test Barrel Wolf Armor’s Fort Worth Testing Facility V 50 Ballistic Limit Testing Set-up
NIJ Standards for Testing Body Armor
Bullet is trapped by the armor
Leather Dissipates the impact
Military Law Enforcement Sporting Community Ballistic Vests
Marketing Hunting: Hunting: 72 deaths and over 750 injuries in deaths and over 750 injuries in 2005 $464 million market $464 million market Low barriers to entry Low barriers to entry Few competitors Few competitors
Marketing Military: Military: 4,000 deaths in the last 5 years 4,000 deaths in the last 5 years Stable demand Stable demand Large purchasing power Large purchasing power
Marketing Law Enforcement: Law Enforcement: 582 shooting deaths between shooting deaths between Number one cause of death Number one cause of death A little less than ½ were not wearing armor A little less than ½ were not wearing armor