NetIQ Confidential - Internal Use Only What’s New with WebTrends7 January 2005

NetIQ Confidential - Internal Use Only Getting the complete view of your web results WebTrends is committed to providing you a comprehensive view into your business, and making it easier for you to accelerate your results. Campaign Performance Search Engine Results Content Effectiveness Navigation Analysis Customer Self-Service Commerce Analysis Audience Segmentation

NetIQ Confidential - Internal Use Only New Enhancements to WebTrends 7 Campaign Performance Search Engine Results Audience Segmentation Campaign Performance Search Engine Results Content Effectiveness Navigation Analysis Customer Self-Service Commerce Analysis Audience Segmentation

NetIQ Confidential - Internal Use Only  Campaign Performance - Visually pinpoint where campaigns are losing prospects with integrated -web analytics View your metrics right over the creative itself Advanced 5 point conversion report  Search Marketing - Determine the effect that search engine rank has on revenue Combine Organic and Paid metrics in a single report Integrate with insight from other application to include ranking  Audience Segmentation - Easily identify profitable visitor segments and visually compare their behavior and conversion Take advantage of predefined segments (New & Repeat Visitors, First time and Repeat Buyers) against any report or create your own custom report Now take advantage of these new segments directly in SmartView Extending WebTrends 7 with Unmatched Conversion Analytics

NetIQ Confidential - Internal Use Only Problem: 66% of marketing executives use clickthroughs to measure ROI* Multiple metrics from multiple applications Difficult for marketers to act on results Solution:  WebTrends + ExactTarget  See all performance metrics right on your  Complete Scenario Analysis from Open to Sale  Compare performance to your other campaigns in one easy to interpret drilldown report Pinpoint where your is losing prospects *Jupiter Research “Cautiously Closed Loop”, March 2004

NetIQ Confidential - Internal Use Only Integrated -Web Analytics “The objectives we've outlined for our web site and our marketing programs are the same: to develop relationships with consumers, reinforce loyalty to our brands, and ultimately drive sales.” “For the first time, we'll be able to measure the effectiveness of these touch points and analyze consumer behavior in an integrated manner.” Joel Reimer, Manager of Interactive Marketing, The Scotts Company

NetIQ Confidential - Internal Use Only Search: Determine the effect rank has on revenue Problem:  Difficult to correlate the pay off of an improved ranking  Multiple metrics from multiple applications  Multiple tags from multiple vendors Solution:  WebTrends + WebPosition  First report to tie rank to revenue  One resource for complete view into search results  Easily stay on top of changing rankings and their effect

NetIQ Confidential - Internal Use Only Integrated SEO Solution "We used to deploy several different tools to measure and track organic, paid and shopping engine rankings. But now with the integrated WebTrends / WebPosition solution, we have a complete closed-loop solution to easily measure and track the full lifecycle of our search engine marketing efforts.” Kent Lewis President, Anvil Media & recognized SEO expert

NetIQ Confidential - Internal Use Only Segmentation: Easily Identify which Segments Drive Business Problem:  Business optimization does not occur in aggregate  Segmentation approaches vary by customer  Behavioral differences must be visually intuitive Solution:  WebTrends SmartView segmentation  Persistent, customer-driven segmentation  Segments can be easily correlated with most reporting categories

NetIQ Confidential - Internal Use Only Problem:  Analytics solutions are weak on custom reporting  Vendor involvement or complex VB-script/SQL knowledge required Solution:  WebTrends Custom Reports  Easy-to-access, wizard- based custom report interface  Reports are immediately available within the WebTrends desktop for all users  Easily extend data in SmartReports Interactive and Accessible Custom Reports: Create Any Report on the Fly

NetIQ Confidential - Internal Use Only Interactive and Accessible SmartReports Database: Client Side Database Reporting Problem:  ASP-based data warehouses are difficult and expensive to access  Integration of sensitive data with ASPs requires transmission of the data to a third party Solution  WebTrends SmartReports Database  A client-side database for easy, local, wizard-based data integration  Viewable as pre-formatted WebTrends SmartReports for Microsoft Excel, or through any BI tool.  Integrated menu and toolbar in Excel for one-click updating of real-time data

NetIQ Confidential - Internal Use Only Interactive and Accessible Ad Hoc Query: R efine Your Results on the Fly Problem:  Web analytics provide mountains of data  Difficult to receive precise answers Solution:  WebTrends Ad Hoc Query  Refine any WebTrends report  Set conditions and operators to probe deeper into your results  Quickly pinpoint the precise factors influencing your web results

NetIQ Confidential - Internal Use Only Additional enhancements Helping you get the most out of WebTrends WebTrends Resource Center:  Getting Started and How To Guides – Leverage resources to help you get WebTrends implemented quickly to meet your primary business objectives  Business tools to help you interpret and create valuable WebTrends Reports – Access demos by industry professionals, case studies, online training and business resources to help you leverage WebTrends to improve your marketing efforts, conversion and site design. Benefits:  Get WebTrends up and running quickly  Understand where to focus your efforts and how to take advantage of results immediately  Leverage WebTrends expertise to understand how to optimize your site for improved acquisition, conversion and retention of your prospects and customers.