East Central Illinois Development Corporation Opportunity Knocks 2009 Shawnee Community College August 12, 2009

County Nonprofit Economic Development Consortium: Christian, Clark, Coles, Crawford, Cumberland, Douglas, Edgar, Effingham, Jasper, Moultrie, and Shelby Mission: Foster a regional approach to economic development while providing support services to our membership and aiding in current local and regional development efforts.

Know your market, explore your alternatives, and present your case with facts… Gather information and generate reports and analysis on business and consumer climates for specific target areas used to aid communities and business owners in making informed decisions on: Effectively Reaching Target Audiences/Customers Which Type of Retailers to Recruit Finding potential for Expanding Operations or Product Offerings Researching the Competition

Know your market, explore your alternatives, and present your case with facts… Access to Information: Detailed Demographics Traffic Counts Consumer Expenditures Market Potential Information Medical Expenditures Recreational Expenditures Household Budget Expenditures Supply/Demand Gap Analysis Tapestry Segmentation ALL THIS FOR THE ENTIRE UNITED STATES

Know your market, explore your alternatives, and present your case with facts… ECIDC has access to large datasets and the expertise to utilize GIS to perform these analyses. GIS stands for Geographic Information Systems and essentially allows us to link data to spatial location to analyze patterns and populations. The data is converted into layers that can then be mapped and linked with the coinciding spatial location. Data comes from relevant and reliable sources, such as, U.S. Bureau of Census and Bureau of Labor Statistics. GIS we use is an ESRI product, who is the leader in GIS products and applications.

Restaurant Recruitment Two Empty Buildings near I-70 Looking to Recruit Restaurants Obtain Mexican Restaurant Prospect Prospect is Concerned Regarding Success Prospect has Restaurants in Nearby Communities We Performed a Comparison Analysis Between Marshall and Neighboring Community Showing Prospect: Higher Traffic Count on I-70 = 22,800 in comparison to Comp. Community=6,000 Higher Avg. Household Income Supporting Smaller Families Primary Tapestry Segments are Same in Both Communities: Heartland Communities and Midlife Junction

Recreation & Retail Recruitment 1.Tanger Outlet Mall is located along I-57 and Large Draw for Tuscola Looking to Fill Empty Storefronts Mall Releases Top 50 Zip Codes Outlet Mall Shoppers Reside Analyze Each of 50 Zip Codes for Tapestry Segments to Find Out Where They Live and Lifestyle Preferences To Identify Stores to Fill Vacant Spaces To Identify Other Offerings Tuscola Could Attract to Cater to Shoppers 2. City of Tuscola has Vacant Commercial Lots Ready for Development Needed Data to Guide Their Search For Developments Constructed Retail and Recreational Expenditure Reports for their Market Identified by the Area Encompassing the Majority of Zip Codes

Target Marketing/Finding Customers Lake Shelbyville is located in Shelby County, IL and a Hot Bed for Outdoor Recreation & Large Asset for the County Shelbyville Tourism is Trying to Construct a Targeted Marketing Campaign that is Low Cost/High Impact Pinpoint Tapestry Segments Who’s Lifestyle Includes Outdoor Recreation Activities that Align with Those Available on Lake Shelbyville Strong Segment is Green Acres: This group enjoys water sports and mountain biking and enjoy listening to news-talk radio and reading fishing, hunting, and motorcycle magazines. They also watch TV by satellite dish and the type of TV they enjoy watching includes skiing, motorcycle racing, equestrian events, and bicycle racing. Their favorite station is the Speed Channel. Marketing dollars should be spent on advertising on these types of media outlets.

Target Marketing/Finding Customers Lake Shelbyville is located in Shelby County, IL and a Hot Bed for Outdoor Recreation & Large Asset for the County Identify Counties Within Illinois that Contain a Large Amounts of This Segment Then Pinpoint Which Zip Codes Within These Counties Green Acres Resides Mass Mailing Will Go to Only Those That Reside in the Zip Codes and the Campaign Would Then Center Around That Particular Profile of the Population While Utilizing the Media Avenues Mentioned

FOCUS Brands & Culver’s FOCUS Brands, Inc.-owns and operates more than 2,200 restaurants, bakeries, and ice cream shops in U.S. and other countries. In using GIS, seen a 5-10% increase in sales revenue from the Schlotzsky’s deli chain as well as significant reduction in store closures. Culver’s has nearly 400 restaurants and use GIS to determine market area boundaries around sets (Tapestry Segments) of customers. Customer profiling data is examined to find sites that mirror successful restaurants.

Developing this Service Provides Rural Areas Access to Valuable Information at a Fraction of the Cost Allows Us to Make Cases and Bring Facts to Table When Making Important Decisions Do Provide These Services Outside of Our Region Knowledge is Powerful… Contact Trisha Borgic-Mason for More Information: (217)

Trisha Mason, Executive Director