Changing The Conversation: Microsoft Private Cloud Mirad Maglic Technology Strategist Microsoft 6/10/2011

2 By using Microsoft cloud services, we can deploy a comprehensive, optimized private cloud infrastructure that delivers the control and agility that enterprise customers want. Rand Morimoto President Convergent Computing “ “

Industry Transformations 3 Mainframe

Industry Transformations 4 Mainframe Client / Server

Industry Transformations 5 Web Client / Server

Industry Transformations 6 Web Virtualization

Industry Transformations 7 Virtualization What will that next transformation be?

Industry Transformations 8 What will that next transformation be? IT as a Service

Industry Transformations 9 IT as a Service

The Next Transformation - Cloud Computing 10 AgilityFocusEconomics ElasticUsage BasedSelf Service Pooled Resources

Your Challenges Today of IT budgets is spent maintaining inflexible & siloed datacenter equipment Infrastructure Complexity: The average $1 billion company maintains 48 disparate financial systems and uses 2.7 ERP systems Server Sprawl: Dedicating servers to single applications Application Developer: “IT slows me down.” Business Owner: “I can get it better, faster, cheaper if I work around IT.” Compliance and Security: Often cited as top concerns for IT.

The Path to Cloud Computing 12 IT as a Service

The Path to Cloud Computing 13 The Public Cloud IT as a Service

Microsoft’s Public Cloud Learning 14 The Public Cloud

Microsoft’s Public Cloud Learning 15 The Public Cloud

Microsoft’s Public Cloud Learning 16 The Public Cloud The Private Cloud

It Is Possible Today 17 The Private Cloud

The Private Cloud Defined 18 It’s cloud dedicated to you. Customizable Control ElasticUsage BasedSelf Service Pooled Resources

The Microsoft Private Cloud Is… 19 All About the App Cross Platform From the Metal Up Best-In-Class Performance Cloud On Your Terms

The Microsoft Private Cloud Is… 20 All About the App Cross Platform From the Metal Up Best-In-Class Performance Cloud On Your Terms

All About the App 21

All About the App 22 Apps Power Your Business In addition to managing servers or virtual machines, Microsoft’s private cloud solution provides deep application insights to enable agile and predictable application services

All About the App 23 Provision Standardized Application Services

24 HIGHLY RELIABLE AND PERFORMING APPLICATION SERVICES Highly reliable and performing application services All About the App

25 Simplify Application Management Server Application Virtualization Easily Upgrade Applications All About the App

Demo: Provisioning Standardized Application Services for Your Private Cloud

Demo: Deliver Predictable Application SLA’s with Deep Monitoring Insight

The Microsoft Private Cloud Is… 28 All About the App Cross Platform From the Metal Up Best-In-Class Performance Cloud On Your Terms

Cross Platform From the Metal Up 29 OPERATING SYSTEMS MULTI-HYPERVISOR MANAGEMENT APPLICATION FRAMEWORKS 3 RD PARTY MANAGEMENT XenServer ESX HYPER-V CLOUD FAST TRACK

30 HARDWARE PARTNERS Fast Track Cross Platform From the Metal Up Deep integration with OEMs providing insight and actions to account for hardware changes 1 1 Provision your private cloud across multiple hypervisors, including Hyper-V, XenServer and VMware V-sphere 2 2 Support for your server operating systems, including deep insight for Windows and Linux 3 3 OPERATING SYSTEMS 3 RD PARTY MANAGEMENT Take advantage of existing datacenter investments with 3 rd party integration 4 4 Build, run and extend your enterprise applications on the Microsoft private cloud regardless of the development framework you choose 5 5 APPLICATION FRAMEWORKS MULTI-HYPERVISOR MANAGEMENT XenServer vSphere

Demo: Provisioning Standardized Private Cloud Fabric

Demo: Process Automation and Monitoring for Heterogeneous Environments

The Microsoft Private Cloud Is… 33 All About the App Cross Platform From the Metal Up Best-In-Class Performance Cloud On Your Terms

Best-In-Class Performance 34 Concurrent SharePoint Users 450,000 + OLTP Users 80,000 Mailboxes 20,000 It’s clear that Hyper-V R2 SP1 can be used to virtualize tier-1 data center applications with confidence. – Enterprise Strategy Group Research, Mark Bowker

Tremendous Momentum for Hyper-V 35 Change in hypervisor market share over the past 3 years Source: IDC WW Quarterly Server Virtualization Tracker, March Data represents x86 + EPIC based servers “With Hyper-V, Target can reduce our stores’ server footprints without sacrificing the mission-critical application performance that contributes to a superior retail experience for our guests.” Jeff Mader, Vice President, Target Technology Services 30% 20% 10% 0% Microsoft VMware

Industry Recognition Source: Gartner (June 2011): Publication Date: 30 June 2011/ID Number: G , © 2011 Gartner, Inc. and/or its Affiliates. All Rights Reserved. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from (client name). Gartner: Microsoft a Leader in x86 Server Virtualization Infrastructure

The Microsoft Private Cloud Is… 37 All About the App Cross Platform From the Metal Up Best-In-Class Performance Cloud On Your Terms

38 Public Cloud Private Cloud Traditional IdentityManagementDevelopment Highly Virtualized Datacenter Virtualization

Cloud On Your Terms 39 IdentityManagementDevelopmentVirtualization Common Tools Public Cloud Private Cloud Highly Virtualized Datacenter Traditional Visibility and Control Empowerment IdentityManagementDevelopmentVirtualization Common Tools

Cloud On Your Terms 40 Familiar & easy-to- manage identity infrastructure. Common identity provides consistent sign-on and access control for your corporate resources. Familiar & Consistent Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter IdentityManagementDevelopmentVirtualization Common Tools

Cloud On Your Terms 41 Secure and compliant access to corporate resources. Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter Single sign-on for application services that may span private and public clouds. IdentityManagementDevelopmentVirtualization Common Tools

Cloud On Your Terms 42 Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter Empower your app owners with application self-service across clouds. IdentityManagementDevelopmentVirtualization Common Tools Full visibility and control across hybrid environments – “single pane of glass.”

Cloud On Your Terms 43 Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter Provision and manage application services across clouds. IdentityManagementDevelopmentVirtualization Common Tools

Cloud On Your Terms 44 Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter IdentityManagementDevelopmentVirtualization Common Tools

Cloud On Your Terms 45 Public Cloud Private Cloud TraditionalHighly Virtualized Datacenter Enable application portability. IdentityManagementDevelopmentVirtualization Common Tools

Demo: Empower Your Business “Single Pane of Glass” Across Private and Public Clouds

Demo: Familiar and Consistent Application Monitoring Across Private and Public Clouds

48 Reliability in our technology, including our POS and replenishment applications, is very important to helping us deliver on our ‘Expect More. Pay Less.’ brand promise. Amy Reilly Spokesperson Target “ “

Target: A Case Study

Building Your Path to the Private Cloud

On-premises Private Cloud Pre-configured Private Cloud Hosted Private Cloud Hyper-V Cloud Microsoft Private Cloud Solutions 51 Hyper-V Cloud Deployment Guides Hyper-V Cloud Fast Track Hyper-V Cloud Service Providers Hyper-V Cloud Accelerate MPN Hyper-V Cloud PartnersHyper-V Cloud Services Deployment Options Programs

Hyper-V Cloud Fast Track Reference Architecture 52 Storage NetworkCompute Private Cloud Reference Architecture

With VMware, the more VMs/server the higher the cost Cost of Microsoft Private Cloud vs. VMware Customer Economics for Private Cloud 3.1X Assumes 12:1 consolidation ratio, 1000 VMs, 84 hosts with 2 CPU each, costs shown for 3 years for License and Maintenance Microsoft- Enrollment for Core Infrastructure datacenter, Select A ERP 3 Yr./Processor- $4584 Windows Server Datacenter, Select A ERP 3 Yr. L/SA/Processor- $4182 With Microsoft, run unlimited VMs/server at the same cost

Microsoft Services for Hyper-V Cloud Provides: 54 AssessmentsProof of ConceptsDeployments Flexible Private Cloud Solutions Extensible Platform for Applications & Services Industry Leading Cloud Design Principles Hyper-V Cloud Services from

Cloud On Your Terms: Licensing Mobility Applications Infrastructure as a Service Offer option of Partner hosted cloud Enhance customers’ investments Aligning licensing for the Cloud License Mobility to the Cloud Flexibility to deploy & use server VL licenses with SA in service provider datacenters Products include SQL Server, Exchange Server, SharePoint Server, Dynamics CRM SALs for SA enhancements Effective July 1, 2011 For Customers, License Mobility provides you the flexibility to deploy certain application server software on-premises or in the cloud to take advantage of the lowest cost infrastructure for changing business priorities. For Service Providers, it enhances business opportunities by granting deployment flexibility to the large installed base of Microsoft Volume Licensing customers with SA. Additionally, Service Providers can use a single infrastructure to support their business. On-Premises Infrastructure & Applications IaaS Cloud Hosting Services Shared/ virtualized infrastructure managed by cloud provider

Hyper-V Cloud Service Provider Program Slide Partners Common tools across your on-premises and hosted environments Wide range of hosted cloud offerings Customized SLAs Option to extend to Windows Azure for added scale Hyper-V Cloud Service Providers:

Hyper-V Cloud Partners on the Microsoft Partner Network 57 Find a partner with proven skills in virtualization and private cloud computing through PinPoint Contact a Microsoft ® Certified Partner And Get Started Today! Contact a Microsoft ® Certified Partner And Get Started Today! Partners

58 Even after five years of building up our VMware environment, the cost savings and integrated management tools inherent in a Microsoft solution justified a total migration to Hyper-V. Egbert Fichtler Head of IT Infrastructure Miele & Cie “ “

Miele & CIE: A Case Study

Resources 60 Let Us Assist You With Your Cloud Strategy: Learn More – Visit Cloud Power Website: Contact A Partner To Get Started Today: Download the System Center Betas: 4

Learn More About Our Cloud Offerings 61 Microsoft Office 365 ® Microsoft Dynamics ® CRM Online Windows Azure System Center Windows Server Hyper-V Windows Intune ® SQL Azure

62 Thank You!