1 5 Tips To Skyrocket Your Website To The Top Of The Charts

2 Introducing Richard Tubb Providing expert advice to IT companies Tubblog.co.uk Stuart Crawford Business Development Consultant and MSP Coach, Ulistic Scott Calonico Editor, MSP Business Management GFI MAX

3 How Important Is Internet Marketing? » More people turn to search to get answers » Google continues to lead the way » Search + Social = SUCCESS » Doesn’t replace all marketing » Just one of the tricks up your sleeve

4 Why is Search Optimization Important? » There are hundreds if not thousands of IT firms all trying to be found easily online » Only the cream rises to the top » Relevant content always wins » Poor user experience = poor rankings » Penguin Update? Reduce Web Spam

5 Only One Person Knows The Secrets There are no SEO experts!

6 How frequent does Google change their search algorithm? Whenever they want!

7 It is now time! Replace BAD SEO habits with natural ones

8 Tip 1 – Revisit Your Content » How many websites have the exact same content as you? » Does your website explain what you do and who you help? » Is your web copy written for the reader? » Are you adding new content every week?

9 Real Life Example – ctechgroup.ca

10 Tip 2 – Basic On Page SEO » Make sure you have: □ Unique Title and Descriptions on each page □ Make sure you have ALT tags covered □ Remember the CONTENT thing? » Avoid: □ Keyword Stuffing □ Duplicate content □ Irrelevant content □ Hidden text or links

11 See how!

12 Tip 3 – Don’t forget about Social » Social Media is crucial » Publish to 2 or 3 of your favourite social sites daily » Visit industry blogs and websites and leave valuable comments every day » Setup automatic feeds of your blogs to your Linkedin company page, Facebook page and twitter accounts. » But don’t forget about the human factor.

13 Real life example – citoc.com

14 Tip 4 – Consider Your Links » Tip 4 and 5 go together » Links from non-relative sites can punish you. » Inbound links still matter but!! □ Links need to be from relevant sites □ Avoid link sharing sites or activities □ Don’t use computer programs to submit links or other SEO activities

15 Tip 5 – External Sites » How is your Microsoft Pinpoint profile? » Are you a guest writer for your local newspaper or IT Professional group? » Create a media list and send everything you do to your industry or local media » What industry blogs or websites can you participate in on a regular basis » Setup your site on LOCAL sites such as GOOGLE Places, Yelp and others

16 Real life example – ISSUPPORT.COM

17 Don’t believe me…believe Matt Cutts » Create a blog and consistently build up your site into a wealth of valuable content. » Work with a PR firm or read a book and start writing legitimate press releases on a regular basis and post them on your site. » Visit blogs within your industry and leave valuable feedback in their comments section. » Link out to other valuable resources within your industry that would benefit your visitors. » Share everything you are creating on 2 or 3 of your favorite social media sites of choice. » Position yourself as an expert.

18 Review » At the end of the day Google is about delivering the right results when a person searches » Consider your target prospect and your client » Stop paying For SEO today! » Use real life stories and promote the work you do for your clients » Get active in Social Media

19 Opportunity For You » Visit and sign up for my FREE marketing stuff. Big black banner on website. » Like Ulistic on Facebook at someone may just win a FREE MSP video. » Special PROMO: MSP Video membership. Get every single video branded for the remainder of 2012 for $497.00

20 Four ways to connect with Richard to continue the conversation » Subscribe to my blog at - featuring news and advice for SMB IT Companieswww.tubblog.co.uk » Connect with me on LinkedIn at to see how I may be able to help you if you’re an IT companywww.linkedin.com/in/richardtubb » Follow me on for a heads-up on content you’ll find useful » Circle me on Google+ at gplus.to/tubblog to gain access to content I don’t share elsewhere

21 GFI MAX CUSTOMER CONFERENCES 2012 » United States New Orleans September 26-27, 2012 » Australia Gold Coast October 2-3, 2012 » Germany Munich October 18, 2012 » UK London October 11-12, 2012 Early Bird Discount – Save 40% US – July 4 th UK, Australia – June 30 th Register at conferences.gfimax.com

22 MSP Business Management » Articles about running your business » Webinars » White papers » Videos » Retro computers!!

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